Fibre OP is coming A bestpractice resource for

Fibre. OP™ is coming… A best-practice resource for stakeholder engagement Barry Walton Senior Advisor – Access FTTP September 2012

Engaging stakeholders Why engage stakeholders? It is an opportunity to: • Tell your company story - its values, mission, strategy and plans for deployment • Facilitate discussion about investment commitments, what fibre-to-the-home will mean for the local community, highlight community infrastructure investment • Talk about the possibilities of fibre-to-the-home (teleheath, education, environmental benefits, etc. ) and the future of fibre industry • Develop new relationships with government/ business/ community leaders or enhance existing relationships • Emphasize opportunities for community growth, business and talent attraction and retention • Supply stakeholders with additional resources about your FTTH product 2

Engaging stakeholders Host a stakeholder briefing • Identify community stakeholders: regional economic and business development agencies, municipal officials, service clubs, large employers • Identify spokesperson/ presenter and invite stakeholders to a briefing in the community • After briefing, engage stakeholders in media outreach 3

Community deployment approach Communication is key • Keep stakeholders and community members informed • Strive to minimize impacts to: ▪ Public and private property owners ▪ Other utilities • Work with various stakeholders to gain concurrence and understanding • Continue to drive innovation to reduce cost and time to deliver • Notify customers on planned work activities • One-on-one communication to set expectations, encourage dialogue 4 ▪ Stakeholders: Brief community stakeholders, businesses and employees ▪ Tree trimming: Notify landowners ▪ Civil engineering: Engage city officials

Elements of successful stakeholder engagements • Introduce to your company and tell your company’s FTTH story • Feature your fibre product • Provide a vision for the future of FTTH growth • Illustrate where FTTH fits in to evolving communications • Talk about high bandwidth services • Demonstrate the economic and regional growth benefits of FTTH communities • Describe how FTTH is changing people’s lives (ie. health, education, environment) • Highlight what residents can expect • Inspire stakeholder support with multimedia, case studies, and including local officials in your media outreach activities • Leave your stakeholders with FFTH materials to encourage ambassadorship 5

Illustrate how communications is evolving 1825 2010 1860 s 1861 1876 1913 1956 1960 s FTTH is a major technological breakthrough 6 1990 s

Talk about future high bandwidth services Possibilities for tomorrow’s Fibre. OP services • • • 7 Video conferencing Remote home energy management IP devices in the home (refrigerator, interactive TV and more) Increased upload/download speeds 3 D medial imaging Interactive 3 D gaming, conferencing, virtual travel, e-learning Multi-location HD 3 D video conferencing User generated content Multiple image TV content (180 or 360 degree) with IMAX-like experience 100”+ TVs will lead to higher resolution super HD 2160 i format requiring 32 -60 Mbps per stream; Ultra HD 4320 i format requiring 256 -480 Mbps stream

Address environmental advantages FTTH lowers pollution/C 02 emissions • FTTH users work an average of 1. 2 additional days per month from home • Assuming 50% FTTH take rats, FTTH drives a 3% community-wide increase in work from home • This results in a 1. 8% reduction in total vehicle traffic • And a 1. 1 reduction in ozone/C 02 emissions • In addition to direct savings due to direct community efficiencies 8 Source: RVA LLC

Demonstrate FTTH-enabled economic development & regional growth Local economic impact of FTTH, as noted by FTTH providers • • • • 9 24% 12% 10. 4% 7. 5% 6% 6% 4. 5% 3% 3% 1. 5% Business attraction Work from home/ even if rural Small office/ home office (SOHO) Business expansion Business retention Business efficiency or revenue Improved community services Rural area growth and retention Education classes at home Residential increase Government attraction Lower costs to users Broadband for agricultural Helped with stimulus application Construction impact Source: RVA LLC

Highlight how FTTH improves people’s lives Telehealth • • • Specialist referrals Patient consultations and remote patient monitoring Medical education Cloud-based EMR, EHR, etc. Currently 200 telemedicine networks in the US connecting 2, 000 institutions Revenue for services will grow from $900 million (2007) to $6 billion (2012) Education • • 10 Enrollment up 16. 9% year-over-year vs 1. 2% traditional higher education 4. 6 million students enrolled vs. 1. 6 million in 2002 More than 25% of all higher education students take more than one course 66% of accredited colleges and universities offer distance learning coursework Sources: American Telemedecine Association; Sloan Foundation, Learning on Demand: On. Line Education in the United States 2009

Describe what residents can anticipate Large construction vehicles Field engineers collecting data 11 Bucket trucks splicing cables

Case study: The opportunities enabled by FTTH in communities Saint John, New Brunswick named one of the World's Top 7 Intelligent Communities • In early 2012, Saint John, NB was named one of the World's Top 7 Intelligent Communities. One of the top deciding factors was “Bell Aliant’s Fibre. OP, which boasts the fastest speeds in Canada. ” • The recognition is a reminder that Fibre. OP is having a positive impact on customers and the communities it serves. • Saint John shares this designation with: ▪ Austin, Texas ▪ Oulu, Finland ▪ Quebec City, Quebec ▪ Riverside, California ▪ Stratford, Ontario ▪ Taichung City, Taiwan 12

Show stakeholders the future http: //bit. ly/fc. PMto 13

www. bellaliant. net 14