February 2021 Viewing Trends Overview FEBRUARY 2021 VIEWING

February 2021 Viewing Trends Overview

FEBRUARY 2021 VIEWING TRENDS • TAM Ireland Commercial Channels reached an average of 74. 8% of individuals each week in February 2021 • Individuals watched an average of 167 minutes (2 hours 47 minutes) each day in February 2021. This is an increase of 3 minutes on Feb 2020. • The Six Nations Live Ire V Fra on Virgin Media One on Sunday 14 th Feb was the most viewed programme of the month. An average of 798, 400 individuals tuned in to the broadcast. • On Sky One the documentary Framing Britney Spears on Feb 19 th was the most viewed programme of the month

WEEKLY REACH: FEBRUARY 2021 TAM Ireland Commercial channels reached an average of 72. 2% of Adults 25 -44 each week in February 100, 0 90, 0 80, 0 70, 0 60, 0 50, 0 40, 0 74, 8 84, 3 78, 0 30, 0 89, 5 76, 6 75, 0 58, 8 53, 3 72, 2 60, 5 20, 0 10, 0 Weekly Reach Individuals Adults 15+ Children Hskprs w/kids Adults ABC 1 Adults 15 -24 Adults 15 -34 Adults 25 -44 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National/All Commercial Channels, ex guest Adults 45+

TOP 10 ADVERTISERS: FEBRUARY 2021 1: Procter & Gamble 2: Sky Ireland 3: Vodafone Ireland 4: Unilever 05: Virgin Media 06: Lidl Ireland 07: Reckitt Benckiser 08: HSE 09: Allied Irish Banks 10: L’Oréal Source: TAM Ireland Ltd / Nielsen TAM. Based on 30” 000 s, All ROI Channels, Individuals 4+, Consolidated, National

TOP PROGRAMMES: FEBRUARY 2021 Top 5 programmes by station group. A breakdown of the Top 10 programmes by station for February 2021 can be found here • RTE News: Six One 2302 -2021 • Ireland's Fittest Family 2102 -2021 • RTE News: Nine O'Clock 0702 -2021 • Late Show, The 0502 -2021 • Operation Transformation 10 -02 -2021 • 6 NAT LIVE IRE V FRA 1402 -2021 • 6 NAT LIVE WAL V IRE 0702 -2021 • 6 NAT LIVE ITA V IRE 2702 -2021 • 6 NAT POST IRE V FRA 1402 -2021 • CORONATION STREET 20 22 -02 -2021 • LIVE RENAULT SUPER SUNDAY 28 -02 -2021 • LIVE SNF: LIVERPOOL V EVERTON 20 -02 -2021 • LIVE SNF: MAN UNITED V EVERTON 06 -02 -2021 • LIVE SNF: MAN CITY V TOTTENHAM 13 -02 -2021 • LIVE SNF: BRIGHTON V ASTON VILLA 13 -02 -2021 Source: TAM Ireland Ltd / Nielsen TAM Top Programmes based on Individuals 4+, All Subscribing Channels, Averaging Option: Any Day, Any Time, Best Episode, Minimum Duration 10 Minutes

TOP PROGRAMMES: FEBRUARY 2021 Top 5 programmes by station group. A breakdown of the Top 10 programmes by station for February 2021 can be found here • GOGGLEBOX 26 -022021 • MARRIED AT FIRST SIGHT AUSTRALIA 22 -02 -2021 • THE GREAT POTTERY THROWDOWN 28 -022021 • IT'S A SIN 19 -022021 • GOGGLEBOX 26 -022021 • FRIENDS 10 -022021 • JERSEY SHORE FAMILY VACATION 18 -022021 • BEN & HOLLY'S LITTLE KINGDOM 26 -022021 • JERSEY SHORE FAMILY VACATION COMMERCIA 04 -022021 • THE A-TEAM 09 -022021 • Rugbaí Beo Pro 14 2020 -2021 2602 -2021 • Glór Tíre 17 0202 -2021 • Laochra Gael 19 04 -02 -2021 • Angels & Demons 22 -02 -2021 • Hacksaw Ridge 0802 -2021 • PRO 14 2020/21 EIR 20 -02 -2021 • BOXING CLASSICS 20 -02 -2021 • FA CUP 2020/21 ENG 09 -02 -2021 • CLASSIC GAA 1302 -2021 • CLASSIC FOOTBALL 01 -02 -2021 Source: TAM Ireland Ltd / Nielsen TAM Top Programmes based on Individuals 4+, All Subscribing Channels, Averaging Option: Any Day, Any Time, Best Episode, Minimum Duration 10 Minutes