Featured apps and consulting services on Microsofts commercial

Featured apps and consulting services on Microsoft’s commercial marketplace Eli. Sigel@Microsoft. com

What is the featured apps program? EXPOSE LISTINGS TO COMMERCIAL MARKETPLACE TRAFFIC THROUGH PREMIUM PLACEMENT FOR CATEGORY AND HOMEPAGES PROGRAM APPLIES TO: AZURE MARKETPLACE MICROSOFT APPSOURCE AZURE PORTAL PLACEMENT IS A MINIMUM OF TWO WEEKS

What is a featured app? Azure Marketplace Homepage Category pages Microsoft App. Source Homepage Category pages Azure Portal (Ibiza) Category pages

What is a featured app? Some categories (e. g. M 365 on App. Source) have different swim lane titles. Best Apps of the Year: Reserved for app award winners. Does not align to featured apps process. Editor’s Picks: aligns to featured apps process

How many apps can be featured? Currently, the number of featured spots varies by storefront and by category. # of homepage placements # of categories # of category placements Azure Marketplace 16 19 4 -5 Microsoft App. Source 21 21 4 -5 Azure Portal (Ibiza) NA 19 5 -9

Featured Apps - Prioritization 1 Marketplace Rewards earned placement 2 Performance-based featuring

1 Marketplace Rewards earned placement Marketing benefit (non-transact listings) All listings Service proof of concept, implementation, or workshop Marketplace category promotion Marketing benefit (transact listings) Marketplace featured category placement ü App trial ü Publisher $25 K Billed sales $50 K Billed sales $100 K Billed sales $500 K Billed sales $1 M Billed sales $2 M Billed sales $5 M Billed sales ü ü ü Marketplace featured homepage placement • All Po. C, trial, and transact listings get relevant category promotion • Transact listings with $1 M+ billed sales earn homepage promotion • All eligible offers are automatically sent from the Marketplace Rewards team for deployment • Full list of benefits available at: https: //aka. ms/marketplacerewards

2 Performance-based featuring After earned placement and stakeholder requests are fulfilled, the remaining open slots are determined by offer performance in marketplace. Metrics measured include (where relevant) billed sales, ACR, product page clicks and other factors. Top performers are allocated one rotation. After this rotation they become ineligible for promotion for a minimum of 1 month.

Get started Contact your engagement manager or email rewards@microsoft. com

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