Fashion Photography Considering the factors that influence fashion

Fashion Photography Considering the factors that influence fashion photography, and the relationship between designers, audience, content and application of visual language By Pete Fothergill & Jim Spriggs

Bazaar – History of Front covers Drawn front cover (1867) Audrey Hepburn (1956) Lady Gaga (Present Day)

Did you know? • Target Audience Middle to upper class women – “Women who are first to buy the best from casual to couture” – Delivers a sophisticated perspective to the world of fashion beauty and popular culture • Significance of the name • First published in America as a weekly magazine in 1867 with a newspaper design format • Originally showcased fashion from Germany and Paris • Moved monthly from 1901 • Now it’s published in 31 countries worldwide • It’s the oldest continuously published fashion magazine in the world • 1. 5 million copies sold a year and more than 1 million are subscription sales

Fashion Photographers Dahl-Wolfe (1950) Richard Avedon (1948) Horst Diekgerdes (2011)

Top 10 Markets 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. New York Los Angeles Chicago San Francisco Philadelphia Washington Boston Miami Atlanta Houston 1. 5 million copies sold a year and more than 1 million are subscription sales And the top 10 markets accounts for 50% of the US circulation

References • Mainly wikipedia