Fashion Marketing What is Fashion Copyright Texas Education

Staple vs. Fashion Staple Merchandise Fashion Merchandise Copyright © Texas Education Agency 2011. All

Fashion Products Clothing Accessories Home Furnishings Copyright © Texas Education Agency 2011. All rights

Basic Design Elements Color – noticed first and is a prime factor when a

The Importance of Fashion �Importance �Economic to People Importance Copyright © Texas Education Agency

Environmental Influences on Fashion Political Trends Current Events Social Issues Legislation Copyright © Texas

Review What is the difference between a trend a staple? ◦ A staple is

A staple is basic merchandise items that customers purchase on a regular basis.

Review Continued What are fashion products? ◦ Clothing, Accessories, Home Furnishings How is fashion

Trends Affecting Fashion Project In groups of three, research on your computers how economic,

Fashion Terms taste - refers to the current opinion of what is attractive and

Fashion Terms Continued design - a particular or unique version of a style because

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Basic Design Elements Color – noticed first and is a prime factor when a retail customer selects a garment Line - leads the path of eye movement up and down, side to side, or around an object Shape - the overall form or outline of an outfit Texture - how the surface of a material feels and looks Copyright © Texas Education Agency 2011. All rights reserved. 4

Review What is the difference between a trend a staple? ◦ A staple is basic merchandise items that customers purchase on a regular basis. ◦ A trend is the current style in fashion. What are the four basic design elements? ◦ ◦ Color Line Shape Texture Copyright © Texas Education Agency 2011. All rights reserved. 7

A staple is basic merchandise items that customers purchase on a regular basis. A trend is the current style in fashion. The four basic design elements are: ◦ ◦ Color Line Shape Texture Copyright © Texas Education Agency 2011. All rights reserved. 8

Review Continued What are fashion products? ◦ Clothing, Accessories, Home Furnishings How is fashion important to people and the economy? ◦ Provides jobs ◦ Promotes small business ◦ People earn and spend money, which helps the economy Copyright © Texas Education Agency 2011. All rights reserved. 9

Trends Affecting Fashion Project In groups of three, research on your computers how economic, political, and social trends affect the fashion industry. Write a 1 -2 page paper summarizing your findings. Your paper should include a breakdown of the three different trends and be current with world events/happenings. Special events should be described in detail. Copyright © Texas Education Agency 2011. All rights reserved. 10

Fashion Terms taste - refers to the current opinion of what is attractive and appropriate for an individual and occasion value - lightness of darkness of the color staple items - basic merchandise items that customers purchase on a regular basis style - a particular shape or type of apparel item, identified by the distinct features that make it unique texture - how the surface of a material/fabric feels and looks fashion merchandise - includes goods that are popular at a particular time garment - any article of clothing function - intended use or purpose of an object Copyright © Texas Education Agency 2011. All rights reserved. 11

Fashion Terms Continued design - a particular or unique version of a style because of a specific arrangement of the basic design elements hue - the quality of the color intensity - the brightness or dullness of a color shape - the overall form or outline of a garment drape - how a garment falls clothing - a garment used to cover the body; refers to any article of wearing apparel accessories - additional articles that complete or enhance outfits; help achieve a complete fashion look Copyright © Texas Education Agency 2011. All rights reserved. 12