fashion logistics Devoted to the fashion and lifestyle

fashion logistics

Devoted to the fashion and lifestyle industry. § Dedicated global fashion team § Established fashion logistics competence § Experienced in handling & transportation of hanging garments in airfreight and seafreight § Unique RFID showroom in Shanghai § e. Commerce with well known references in H&H fulfillment

Our global network Global Director Fashion Logistics HFL Product manager Europe HFL Product manager Americas HFL Product manager Sub India Continent HFL Spain HFL Germany HFL USA HFL India HFL Italy HFL UK HFL Canada HFL Bangladesh HFL France HFL Netherland HFL Mexico HFL Pakistan HFL Austria HFL Belgium HFL Brazil HFL Sri Lanka HFL Switzerland HFL Denmark Interface HFL - CLC HFL Turkey Interface HFL - CLC HFL Sweden HFL Poland HFL Product manager Greater China HFL P. R. China HFL HK HFL Product manager Asean HFL Vietnam HFL Indonesia HFL Singapore

Products & Services § Flat packed garments § Hanging garments § Preparation of goods § RFID § Prepackaging § Pick & pack § Warehousing § Quality control § Distribution to point of sale

Value added services § Integrative, custom IT tools § E-Commerce solutions § Global network § Competitive rates § Global operational IT standards § Global transparency via HWL e. Chain § Quality inspection at source

Transport equipment

Fashion logistics trends § RFID – Logistics and Retail Optimization § Hub – Inspection concept / Quality § Prepackaging – direct to store delivery § e. Commerce § Recycling of garments

RFID competence center - Shanghai § Illustrates RFID capabilities from manufacturing to point of sale § Goods are tagged with RFID and monitored along the supply chain § Shows the role each partner plays along the supply chain § Offers numerous possibilities to adapt to the customer’s requirements

RFID Showroom

Inspection centre HUB – Dhaka, Bangladesh § Size of the inspection area : 860 m² § Inspection & repacking tables § Size of the warehouse : 6. 000 m² § Operating hours : 06: 00 to 20: 00 § 24/7 security § Connectivity: land phone, Internet, fax § 3 loading & 3 unloading docks § Cargo lift : capacity 2000 kgs § Steam irons, washing machines, dryers § Other : light box, GSM cutter, GSM weighing balance § Weighing machine : 1000 kgs (electronic) § All export trucking from IC to CFS are operated by Hellmann owned or contracted trucks

Hellmann Fashion Logistics – fashion HUB Asia Data Flow Quality Inspection Direct to dept. store Direct to Ecommerce DC Over to next fashion HUB Direct to DC Asia & EU RFID Scanning Prepackaging NOS to DC EU Consolidation RFID Scanning Container Loading for Airfreight & Seafreight Direct to store Inbound Warehouse Seafreight Airfreight Fashion HUB Ecommerce Asia Ecommerce EU Cross dock EU for stores Cross dock Asia for stores DC EU Direct to e. Commerce Asia DC ASIA VAS / RFID Tagging etc. HFL e. Chain / HFL Control Tower / Hellogic Retail Wholesale

Hellmann Fashion Logistics – fashion HUB Asia Manufacturer § Add care label with RFID tag § No RFID scanning Hellmann Collaborative Warehouse § RFID scanning § Check RFID to be in operation § Replace faulty tags and rewrite § Quality inspection § Prepackaging at store level § Prepackaging at wholesale level Hellmann Sea/Airport Origin § Link SGTIN with container § Data transfer to customer Retail Hellmann Sea/Airport Destination Distribution Centre § RFID scanning for in and out § Divide for DC and Hellmann dross dock Retail Hellmann Cross Dock § RFID scanning and check correct pick/pack § Direct distribution to stores § Direct distribution to wholesale Wholesale

Hellmann Fashion Logistics – e. Commerce § Multifrontend capable: Focus on Magneto, Oxid § Operation of Online Shop § Content Management § Technical Set-up § Order Management § Data Management § Interface Management § § § Debitors Management Pick & Pack Returns Management Carrier Management B 2 C Document Management 2 -Man Handling Online Shop Client-ERP e. Commerce Navigator Other Interfaces Transport / Dispatch Software Payment Service Provider WMS

Recycling of garments – I: CO business model § Buy and resell used clothing § 2 nd hand (reuse) § Insulation material (recycle) § New clothing made from old (Upcycle) § 80% of clothing worldwide is thrown into the garbage vast untapped market § Use retail network to capture this market § Financed by its mother company: Soex which started in the 50 s by buying from charity (e. g. Red-Cross containers)

Facts and figures § Storage space: 11. 000 m² in Cuautitlan Izcalli, Mexico § Articles: 30, 000 Different SKU’s § Product Types: Footwear, apparel and accessories § Details: Avg. inventory level: 1 mil units Avg. inbound of ca. 400, 000 units Avg. outbound of ca. 450, 000 units § Domestic distribution to 500 POS § Service level (1 st sem. 2011): 99, 48% § Additional 12. 500 m² warehouse built in Santiago de Chile in 2012

Process flow § Goods receipt § Receipt confirmation into WMS § Automated put-away § Stock management – automated cycle counting § Automatic order receipts (EDI) § Order picking (multi-order picking and bulking in parallel) and sorting § Order packing / value added services § Transportation / distribution § POD (proof of delivery)

Value added services Packaging: Special requirements: § Dedicated packaging according to customers requirements § Weight of product Labeling: § Tags for Pricing, RFID § Security Sensors § Hangers § Ironing Product nationalization: § Bonded Warehouse § Clothing requirements: § Sewed labels § Ironing

Customer profile § Active in 18 countries as Hunkemöller or Bodique § More than 550 stores § Product type: lingerie and related products § Market leader in the Netherlands, Belgium and Germany § Largest lingerie chain in Germany § e. Commerce launched in the Netherlands, Germany, Belgium and Luxembourg dessous-diary. com

Our services § Shop setup and management § Content management § Customer care § Debtors management, finance, and risk management § Warehousing, returns and distribution § Reporting § EDI to customers ERP system § 02/2010 Shop in the Netherlands and Belgium; § 2012: creation of a multi-channel strategy fashionstreet-berlin. de

Project s. Oliver § Global inbound transportation airfreight, seafreight and sea-air § Hanging garments from; Shanghai, Hong Kong, Indonesia § Order management: § Online booking using HIT portal for upcoming shipments § Vendor management: § Measuring suppliers’ KPI ‘s for booking and scheduled hand overs § Service level agreements with 98% KPI accurate delivery to s. Oliver § Part of the s. Oliver strategy 2012 to achieve leaner processes

The global s. Oliver project Suppliers booking notice SBN Supplier booking order; AF/SFshipment to Hellmann HIT-portal Type of shipment defined by s. Oliver Shipment booking by Hellmann booking with nominated carrier. Booking information to supplier and S. Oliver Lock file SBN-booking Based on SBN in web-portal, s. Oliver check and define fix in house day and type of AFservice (flash/A/B/C) and fix in house day to Hellmann Within agreed cut off time for SBN Within agreed time on same working day Cargo & doc’s delivery by supplier Supplier delivers cargo and documents ready for carriage to Hellmann provides shipping details to s. Oliver and scanned doc dispatch to origin s. Oliver -agencies Lock file G&D receipt Day & time Within agreed cut off time for goods & docs receipt Ship and delivery to s. Oliver in defined timeframe Information management Same day as cargo take off to Germany Receipt of goods at s. Oliver logistic centre Hellmann departs and delivers cargo to s. Oliver warehouse in agreed time frame (fix in house day) s. Oliver check and receipt cargo/goods sorted by article Fix in house day Timeframe defined pull logistics principal

Project CBR Group § Longtime partnership with the § System cooperation for electronic shipment dates airfreight import division § Increase in partnership since § Replication of all inbound shipments since March 2011 mid-2010 § Proactive support of rapidity and flexibility justifies the business type for the CBR § Custom owned transportation Group control system § Strategic logistic partner Asia inbound

Your Contact: Torsten Katzor Hellmann Fashion Logistics Industriestraße 100 21107 Hamburg Germany +49 40 7537 2083 torsten. katzor@hellmann. com

How can we be of services to you? www. hellmann. com