Fashion Design Influences on Clothing Objectives Describe the

Fashion Design Influences on Clothing

Objectives: • Describe the basic functions that clothing fulfills. • Explain personal influences on clothing choices. • Compare influences of family and friends on clothing choices. • Evaluate the media’s impact on clothing. • Explain how societal changes influences clothing.

Key Terms: • • Adornment Media Modesty Peer Group Society Status Symbols Values

Choosing What to Wear: • Your Basic Needs – Clothing covers and protects. – Clothes can make you feel attractive and confident. – Clothes can identify you with a group. • Your Activities – Hiking, biking, walking, movie going, yachting, etc. • Your Personal Preferences – Clothing likes and dislikes are determined by your values, beliefs about what’s important, desirable, or worthwhile.

Basic Functions of Clothing: • • • Protection Identification Modesty Status Adornment

Protection • Clothing insulates from the cold and keeps the sun from burning and dehydrating the body in the heat. Special clothing protects people from harm. • Examples: construction workers, firefighters and police officers, restaurant workers (hair nets), etc.

Identification • Clothing and accessories can identify people as members of a group. • Examples: – Image for a hotel staff, athletic teams, and members of the military.

Modesty • Clothing provides modesty, a belief about the proper way to cover the body with clothes. • Examples: Bathing suits and sandals for the beach – but not for school.

Status • Clothing and accessories can show a person’s status, a position or rank within a group. • Examples: – Leaders of marching bands stand out with a tall fur hats. Members of the military wear insignias to indicate rank.

Adornment • People wear clothing and jewelry to enhance their appearance. People adorn their bodies with cosmetics, body paint, and tattoos in addition to clothing and jewelry. • Examples: – Binding of the feet, neck rings, wigs, etc.

Other Influences: • Influence of Family – Where the family lives, climate, family activities • Influence of Friends – Peer group influences – a need to fit in. • Impact of Media – Advertising • The ability to persuade people to buy. – Celebrities • “Imitation is the sincerest form of flattery” • Michael Jordan – Air Jordan, Madonna – wearing lingerie as a daily wardrobe option, Lance Armstrong – Live Strong Wristbands, etc. – Status Symbols – (Wealth/Privileges) • Nike – Swoosh • La. Coste’s – Small Alligator

A Changing Society: • More Casual Living • Accepted at workplaces, restaurants, etc. • Rapid Communication • Fashion news transmits rapidly over computers. Fashions are available for sale at the same time around the world. • Multiple Shopping Options • Strip-Centers, Mega-Malls, Internet • Consumer Power • Rock bottom prices, best quality, good service, and least amount of hassle • Global Marketplace • Your shirt made have been made/assembled in many different countries.