Fake News Misinformation Week 5 Engagement How activities

Fake News & Misinformation Week 5

Engagement How activities on and interactions with a site are tracked an measured What is a site trying to get you to do?

Engagement Google What? – Searches Why? —Advertising & Data Collection How? – Delivering good quality results. Delivering answer high (or first) in results Twitter What? – Stay on site, post, converse Why? —Advertising & Data Collection How? – Providing network platform

Engagement You. Tube Facebook What? – Stay on site, post, like, comment Why? —Advertising How? – Deliver videos that you like Why? —Advertising & Data Collection How? – Providing platform, serving content that you like

Engagement These goals lead to design decisions. These decisions create vulnerabilities

Google

Google Bomb Raising a site in search results by mass linking.

You. Tube Clicks | Time Spent| Keywords Reinforces small groups that are highly engaged e. g. Racism, Xenophobia, Conspiracy, etc.

https: //medium. com/the-graph/youtubes-ai-is-neutral-towards-clicks-but-is-biased-towards-people-and-ideas 3 a 2 f 643 dea 9 a https: //youtube-viz. appspot. com/election. html#clinton

Twitter Exploit the Network

“Twitter Bomb” Facebook https: //arxiv. org/pdf/1703. 06988. pdf

https: //medium. com/message/ferguson-is-also-a-net-neutrality-issue-6 d 2 f 3 db 51 eb 0

Facebook Exploit the Network

Zeynep Tufekci, Aug. . 2014 https: //medium. com/message/ferguson-is-also-a-net-neutrality-issue-6 d 2 f 3 db 51 eb 0

Facebook Exploit the Network

Facebook • Positive posts are favored • Makes difficult things harder to see • Structures Attention

https: //medium. com/message/how-facebook-s-algorithm-suppresses-content-diversity-modestly-how-thenewsfeed-rules-the-clicks-b 5 f 8 a 4 bb 7 bab

Facebook Newsfeed => Suppresses some diverse content (5 -8%) Clicking Behavior => 6% Less Diverse for Liberal 17% Less Diverse for Conservative