Fairtrade Towns from Garstang to the World 1

Fairtrade Towns from Garstang to the World 1

Welcome! v. How and why Fairtrade Towns started in Garstang v. The Five Goals v. The benefits of a Fairtrade Town campaign v. The challenges faced 2

The FAIRTRADE Mark 3

The FAIRTRADE Mark means: v Price - Farmers receive a fair and stable price v Premium - Producer groups receive a social premium v Planet - Greater respect for the environment v Power - Small farmers have a stronger position in world markets v People - A closer link between the consumer and producers 4

Fairtrade Facts v More than 7 million people across 59 developing countries, benefit from the international Fairtrade system v UK sales have increased by 40% each year since 1994 and now stand at £ 300 m/yr v There are over 3, 000 products carrying the FAIRTRADE Mark v Recognition of the FAIRTRADE Mark almost 60% 5

Fairtrade Towns “The beacon that has started in Garstang can spread like wildfire through the whole country” George Foulkes – past Under Secretary of State, June 2000 6

The Five Goals Council passes a Resolution supporting Fairtrade A range of Fairtrade products are readily available in the area’s shops & catering establishments Fairtrade products are used by a number of work places & community organisations Attract media coverage & popular support for the campaign A local Fairtrade steering group is convened to ensure commitment to Fairtrade Town status 7

Council Retailers & businesses Political parties Environ. Groups Faith Groups Fairtrade Town Steering Group Traidcraft Reps. Educators & students Trade Unions NGOs Other groups

Success of Fairtrade Towns v 300 Fairtrade Towns v Another 240 campaigns v Fairtrade Faith Groups v. Over 50 Fairtrade Universities v. Fairtrade Schools

Inspired other initiatives v In 13 other countries v. Gold Star Communities v Fair Deal Awards v Walkers Are Welcome Towns v Cities of Sanctuary?

Benefits to running a Fairtrade Town campaign v. For Producers v. For the community v. For Local Authority 11

Benefits to the Community v. Social capital and networking v. Positive increase in civic pride and opportunities for shared action and celebration v. Wider benefits by linking campaign to other issues e. g. local produce 12

Benefits to the Local Authority v It demonstrates a commitment to Local Agenda 21 v It demonstrates effective citizenship and real leadership v It will facilitate community engagement v It will provide a positive impact on recruitment and motivation of employees 13

The challenges faced v Limited capacity to run the Fairtrade Towns Initiative v Developing the goals and keeping it credible v Use of the FAIRTRADE Mark

Any Questions?