Fair Trade Towns Campaign Tadeusz Makulski Fair Trade

Fair Trade Towns Campaign Tadeusz Makulski Fair Trade Towns Campaign – WFTO-Europe. Conference 2014

The core five goals (UK) Council passes a Resolution supporting fair trade and agreeing to procure fair trade products. A range of fair trade products are readily available in the area’s shops & catering establishments Fair trade products are used by a number of work places & community organisations Attract media coverage & popular support for the campaign A local Fair Trade steering group is convened to ensure commitment to Fair Trade Town status

Fair Trade Towns campaign How does it work? • Faith groups Communities • Work places Schools Towns How it started? • Universities • Colleges • Villages • Countries Who is the owner? Fair Trade Towns Campaign – WFTO-Europe Conference 2014 How to join?

FTT around the world Kumamoto, Japan 2011 Poznan, Poland 2012 New Koforidua, Ghana 2011 Poços de Caldas, Brazil 2012 Saarbrucken, Germany 2009 Wolfville, Canada 2007 Copenhagen, Denmark 2008 Cordoba, Spain 2008 Media, USA 2006 Litomerice & Vestin, Czech Rep. 2011 Alfenas Brazil 2008 Neustadt, Austria 2007 Groningen, Netherlands 2009 Malmo, Sweden 2006 Tampere, Finland 2009 Sauda, Norway 2006 14 cities, France 2009 Yarra, Australia 2006 Rome, Italy 2005 Differdange, Luxembourg 2011 Clonakilty, Ireland 2003 Gent, Belgium 2005 GARSTANG, UK 2000 Perez Zeledon, Costa Rica 2009 Dunedin, New Zealand 2009

1, 500 FTT in 24 countries (May 2014) Fair Trade Towns Campaign – WFTO-Europe Conference 2014

Fair Trade Towns & WFTO-Europe 2010 – WFTO-E liaison person in dialogue with country coordinators. 2012 (Nov) - Fair Trade Towns Conference hosted by WFTO-E member in Poznan, Poland 2013 (Feb) - New Fair Trade Towns Guidelines developed (incl. Charter of Fair Trade principles) Fair Trade Towns Campaign – WFTO-Europe Conference 2014

Int. Fair Trade Towns Guidelines 2013 Fair Trade movement and FT product understanding on the basis of „A charter of FT Principles”. q Structures: Local steering committies, country coordinators, annual assembly of coordinators, FTT Conferences, International FTTC Steeering Committee. q The „Big Tent” approach recomended instead of one label recognition (country level) q Fair Trade Towns Campaign – WFTO-Europe Conference 2014

FTT from Fairtrade to Fair Trade q The original intent of the 1 st Fair Trade Town campaign in Garstang was to grow awareness of the Fairtrade Mark q The international movement developed to include a wider range of Fair Trade products in their campaigns q National coordinators jointly decided (2012) to name the campaign Fair Trade Towns signaling a move towards more collaboration and inclusion q The "Big Tent" model has spread to places like: US, Australia and New Zealand, Spain, France, Japan, Czech Republic, Poland, Brazil and more recently Switzerland, Korea , Taiwan, Hong Kong Fair Trade Towns Campaign – WFTO-Europe Conference 2014

Growing an Inclusive Movement "Big Tent" approach – towards multi-stakeholder movement: q Fair Trade Towns grew organically as a grassroots movement q Forming a National Steering Committee q Multi organization participation with broad representation of different stakeholders q First national Fair Trade Towns initiative to: q include and recognize artisan products formally. q recognize multiple certifiers. Fair Trade Towns Campaign – WFTO-Europe Conference 2014

International level of FTT Campaign International mission of the Fair Trade Towns campaign q To enable local actors to raise awareness, capacity for mobilization and sales in favour of Fair Trade products Main objectives for the international campaign q Inspiring, learning and collecting best practices to use for established Fair Trade Town campaigns and others in order to build a strong national campaign in the different countries, including the ‘Global South’. q To develop and protect the concept of Fair Trade Towns while maintaining common ground an identity based on the five founding goals. q Building a global movement of international Fair Trade Town campaigns that will support policies for fair trade and trade justice in particular by the development of ethical public procurement as well as advocacy for Fair Trade Towns Campaign – WFTO-E Biennale Coference 2014

Int. FTTC Steering Committee The objectives and outcomes: q Facilitating the International Fair Trade Towns network both for organisers and campaigner groups. • Organising an annual conference • Arranging regular Steering Committee and coordinator meetings. • Maintain the international Fair Trade Towns website and corresponding NING Discussion Forum. q To create a movement of int. Fair Trade Town campaigns that will support policies for fair trade and trade justice. q International network of Fair Trade Towns developement and support all new national initiatives including but not solely Fair Trade Towns in the ‘Global South’. q To develop and protect the concept of Fair Trade Towns while maintaining common ground an identity based on the five founding goals. q To create and participate in dialogue with different stakeholders the Fair Trade movement (Fairtrade International, Fair Trade USA, WFTO, FTAO etc) q Fundraising. Fair Trade Towns Campaign – WFTO-Europe Conference 2014 of

Why FTT’s are important for WFTO-Europe members? q The campaign is an excellent tool for the promotion of Fair Trade in communities, schools, universities, faith groups and businesses. Local authorities and media involvement. q Second stages of the campaign in several existing countries (Belgium, UK , Switzerland) - provides an opportunity to include members q It is necessary to ensure a broader understanding and recognition of the wider Fair Trade movement and Fair Trade products q Fair Trade public procurement developement q Fair Trade Advocacy work in collaboration with FTAO q The campaign is developing in the South - ensure member’s suppliers inclusion Fair Trade Towns Campaign – WFTO-Europe Conference 2014

FTT International activities 2014 -2015 q Int. FTT Conference Kumamoto, Japan March 2014 q q WFTO Conference, Milan- May 2015 Int. FTT Conference, Briostol, UK – 4 -5 th June 2015 (15 th anniversary of FTT) Fair Trade Towns Campaign – WFTO-Europe Conference 2014

Thank you Tadeusz Makulski