Factors contributing to the success of an attraction

Factors contributing to the success of an attraction Grade 12 week 13

Marketing Universal access Staff and management behaviour Sustainable and responsible management plans 8 Factors contributing to the success of a tourists attraction Needs of people with disabilities Appearance and upkeep Positive experience of visitors Safety and crime prevention

FACTORS. . . �Sustainable and responsible marketing plans �Efficiency and ethical behaviour of staff �Positive experience of visitors �Safety and crime prevention �General appearance and upkeep of the attraction �Needs of people with disabilities �Universal access

Actual number of visitors exceeds the target number How? • set realistic target markets and target numbers • Decide on a Pricing strategy • Reinvent product often • Innovative when promoting HOW? Local community – involve them to make decisions, reduce poverty, stop crime, pride, better lifestyles Environment - protect, conserve and restore, income to help conserve, less pollution, awareness Positive effect on local community and environment 4 characteristics of a successful tourist attraction Repeat visits (importance and value of good WOM) Why return? • excellent services • great value for money • modernise facilities • discounts to repeat visitors What management can do? Aim is to grow and increase income Made more money than planned HOW? • Increase visitors numbers • Increase time spend at attraction • Address seasonality Income generated exceeds target figures

HOW IS THIS QUESTION TESTED. . . NOV 2014

NOV 2015

NOV 2016

Week 13 � 3 activities to be used as a practice to answer this section. �Refer to the slides for guidance. �Use your textbook for further assistance. �Keep on practicing from past paper activities.