Facility Naming Rights Program Proposal Board of County

Facility Naming Rights Program Proposal Board of County Commissioners Presentation January 16, 2020 1

Facility Naming Rights Program Objectives 1. Provide a formal process for naming County facilities to recognize worthy individuals, groups, or organizations that have made El Paso County a better place to live, work and / or play. 2. Encourage the donation of land, facilities and / or financial support by individuals, organizations, businesses, and corporations. 2

Facilities Buildings Meeting rooms Parks / Open Space Athletic facilities Playgrounds Gardens Trails Pavilions 3

Current Named Facilities Chuck Brown Transportation and Environmental 4 Complex El Paso County Terry R. Harris Judicial Complex Russel Professional Building Charmaine Nymann Community Garden Kane Ranch Open Space Wells Fargo Plaza (Pikes Peak Center) Ceresa Park Christian Open Space Whittemore Building (County Fairgrounds) Owens Livestock Arena (County Fairgrounds)

Naming Rights Considerations 1. Does the proposed name have a historical, cultural and / or social significance and will generate a strong and positive public image? 2. Will the name memorialize or commemorate people, places or events that are of enduring importance to the County? 3. Will the naming request that accompanies a major gift result in the undue commercialization of the facility? 4. Will the granting of naming rights compromise the County’s ability to carry out the functions of the facility? 5. The granting of naming rights will not entitle any naming entity to preferential treatment outside the specific naming rights agreement. 6. The granting of naming rights will not confer any rights to ownership or property management. 5

Facility Naming Rights Opportunities Civic Naming Rights Facilities may be named after individuals, families or groups who have made exceptional contributions to El Paso County. Philanthropic Naming Rights Facilities may be named after individuals, groups, or organizations who have made substantial philanthropic donations of property or who have made substantial contributions towards the purchase and / or development of a respective facility. Corporate Naming Rights Corporate naming rights may be granted when a mutually beneficial business arrangement between El Paso County and an entity (forprofit, not-for-profit, or other organization) provides financial or other support in return for marketing benefits for the participating 6 entity.

Civic Naming Rights A. B. C. D. E. F. G. 7 A written proposal shall include: a. Request for naming rights including the respective facility b. Full biography of the person or group / organization being recommended c. Description of exceptional contributions d. Signatures of at least fifty El Paso County residents indicating support The intent of Civic Naming Rights is for permanent recognition. To respect the original contribution, no facility shall be re-named without a public process and El Paso County Board of County Commissioner approval. Named areas shall be identified by the installation of appropriate plaques, signs or recognition and the date of recognition. All signage will compliment the facility. All costs for signage and / or recognition shall be paid the requestor. Naming for an outstanding individual is encouraged after that person has been retired from service for at least one year or is deceased. If the proposal meets the civic naming rights guidelines, a Naming Rights Agreement will be prepared for consideration. The County Attorney will review the Naming Rights Agreement as approval to form. The respective Advisory Board will present a recommendation to the Board of County Commissioners for consideration and / or approval of the Naming Rights Agreement.

Philanthropic Naming Rights Philanthropic naming rights will be considered if one or more of the following are met: A. B. C. Land for the facility is deeded to the County. Contributions of a minimum of 50% of the capital construction cost associated with fully developing the facility. Providing a significant, mutually agreed upon endowment for the continued maintenance and / or programming of the facility. The proposal procedures for Philanthropic Naming Rights are as follows: 1. 2. 3. 8 If the proposal meets Philanthropic Naming Rights guidelines, a draft Naming Rights Agreement will be prepared for consideration by both parties. The County Attorney will review the Naming Rights Agreement as approval to form. The respective Advisory Board will present a recommendation to the Board of County Commissioners for consideration and / or approval of the Naming Rights Agreement.

Corporate Naming Rights A. B. C. D. Corporate naming rights may be provided through a procurement process, County leadership / staff approach, or approach from an external entity to El Paso County. The naming entity products, services and business practices shall align with El Paso County’s mission, vision, and values. Naming opportunities will be valued as a function of capital costs, annual operating and maintenance costs, and / or marketability of the opportunity. Naming rights will be for a specific term which will not be longer than the useful life of the facility. The proposal procedures for Corporate Naming Rights are as follows: 1. 2. 3. 9 If the proposal meets Corporate Naming Rights guidelines, a draft Naming Rights Agreement is prepared for consideration by both parties. The County Attorney reviews the Naming Rights Agreement as approval to form. The respective Advisory Board will provide a recommendation to the Board of County Commissioners for consideration and / or approval of the Naming Rights Agreement.

Proposed Next Steps 1. Present Facilities Naming Rights Policies to the Board of County Commissioners for consideration and / or approval 2. Develop Naming Rights Agreement template to be used for upcoming naming rights opportunities 10