Facebooks Graph Search By Megan Witkop Christy Wright

Facebook’s Graph Search By Megan Witkop & Christy Wright

� http: //www. businessweek. com/videos/2013 - 01 -16/what-does-facebook-search-actuallydo#r=lr-fs

What is Graph Search? � Seek new friends that seek your interest � Recommendations for local restaurants… And love. � Gives you the potential to have a slice of YELP, Groupon, and Living Social.

Facebook Hopes to: � Overtake Google, Linked In, and Match. com � Increase in ad sales. ◦ The hope is that advertisers seeking better Graph Search results will purchase more ads on the social network in order to get them. � To keep people using Facebook longer.

Facebook Hopes to: � Help small businesses (13 million). � Have a mobile Graph Search � Trying to get away from Google (right to the answer, not another link)

Pros of Graph Search � Help small businesses. � More advertisements for the companies. � Immediate results. Question: Can you think of any other Pros for Graph Search?

Cons of Graph Search � Alienating � Security users by having too many ads. � Can not opt out. � Un-liking interests and businesses leads to less exposure. � Increase Stalking � Creepy… Question: Can you think of any other Cons?

If Positive Results � Facebook will increase ad sales prices. � More ads on our News Feed. I

Questions � Will you continue to use Facebook if Graph Search is successful? � Will you start un liking interests and businesses so people can’t find you? � Do you think Graph Search is a good idea?

References: • http: //www. businessweek. com/articles/2013 -01 -24/facebooks -graph-search-may-be-key-to-more-ad-sales • http: //www. businessweek. com/videos/2013 -01 -16/what-doesfacebook-search-actually-do#r=lr-fs • http: //www. forbes. com/sites/anthonykosner/2013/01/21/facebookgraph-search-runs-on-likes-that-advertisers-have-already-paid-for/