Facebook Power Editor For Advanced Advertisers Dedicated to

Facebook Power Editor -For Advanced Advertisers Dedicated to: Presented By: XYZ Company Barry Fong Texas, USA. Facebook Marketing Strategist

Facebook Marketing LEADS CONVERSION STRATEGIES Barry Fong Facebook Marketing Strategist

Facebook Pixels Viral. Ads Viral. Buzz Viral. Pixel Facebook Business Solutions

Facebook Mastery Targeting – Lookalike Audiences Presented By: Barry Fong Facebook Marketing Strategist Najah Digital Facebook Business Solutions

Viral. Buzz Facebook Business Solutions Facebook Automation and Messenger Presentation Dedicated to: Presented By: . Facebook Marketing Strategist XYZ Company Barry Fong

hola. Welcome to Our Facebook Presentation Barry Fong Facebook Marketing Strategist

Topics 01 ABOUT US 02 FACEBOOK FACTS 03 WHY FACEBOOK ADS? 04 FB MARKETING STRATEGIES Company Information Update Statistic of Facebook Today Key Effective Communication Channel Social Media Excellence 05 FB OPTIMIZATION 06 FB ADS GUIDELINE 07 CASE STUDIES 08 TIMELINE For Better Ads Campaign Facebook General Guideline Campaign Best Practices Campaign Monitoring

Barry Fong � � 2010 2012 Professionally handle campaigns and strategy for Fortune 500 brands. Head of Social in Jumpid Co. handle social marketing campaign. � � 2015 2018 Head of communication which lead PR, develop and implement brand-building. Specialty in social media marketing and community building. Facebook Marketing Strategist

We have all the necessary expertise & skills to ensure a successful digital campaign implementation for your company. ABOUT US We will help you to increase your visibility and promote your unique content in all the major digital websites. We satisfied various clients across the globe and we have been appreciated by utilizing our prompt website ranking strategies, instant yet successful results and unmatched determination to go beyond the client’s expectations. Should you have any questions, please let us know. www. najahguru. com

� We aspire to deliver an effective digital marketing campaign to your brand. Visio n

Mission We aspire to deliver an effective digital marketing campaign to your brand. � � � TOP SERVICES QUALITY HIGH IMPACT We aspire to deliver an effective digital marketing campaign to your brand.

MISSION We aspire to deliver an effective digital marketing campaign to your brand. 01 / TOP SERVICES 02 / QUALITY 03 / HIGH IMPACT 04 / LEARN

Key Figures � � � 190, 000 40 50 th Employees Countries Anniversary year in 2017 � � � $12. 5 $23. 4 340 Billion Global Revenue Billion Global Sales Active Clients (2020)

Digital Figures � � 190, 000 230, 000, 206 $12. 5 $23. 4 Campaigns Target Reach Billion Global Revenue Billion Global Sales

MEET OUR FOUNDER & TEAM

Management We aspire to deliver Barry Fong Digital Strategist We aspire to deliver an effective digital marketing campaign to your brand. an effective digital marketing campaign to your brand.

Sales Team We aspire to deliver an effective digital marketing campaign to your brand. Barry Fong Barry Fong Digital Strategist Digital Strategist

Support Team Professional Support Team. � � 03 9174 4744 012 244 9174 Hunting 24 hrs Contact Services Sales Team 10 am – 7 pm

TOTAL EXPERTISE AND SKILLS OUR SERVICES

What We Do Content Creation Engagement Pattern Analysis Social Media Optimization FB Page Setup Optimization What We Do Creative Design Facebook Advertising

Content Creation FB Page Setup Optimization Logo Engagement Pattern Analysis Creative Design What We Do Social Media Optimization Facebook Advertising

What We Do � � � 01 02 03 04 Content Creation FB Page Setup Optimization Facebook Advertisin g Engagement Pattern Analysis

What We Do � � 05 06 07 08 Social Media Optimization Creative Design Targeting and Segmentation Competitive Intelligence

What We Do � � 09 10 11 12 Dedicated Facebook Consultant Monthly ROI Tracking Report Content Development Content Promotions

Why Facebook? Facebook advertising can position your brand directly in front of a very specific cross section of users serving ads to people based on : � On Mobile Or Desktops � � � Education Gender Workplace � � Age Income � Location � Interests

Awards 2015 USA Marketing Award Grow Business more working with experienced Facebook experts. 2016 Content Marketing Award Grow Business more working with experienced Facebook experts. 2019 Best of Social Campaign Grow Business more working with experienced Facebook experts. 2020 Bright Social Award Grow Business more working with experienced Facebook experts.

Certification 2019 Facebook Planning Specialist Facebook Buyer Specialist Has successfully completed Facebook Certified Planning Professional. Has successfully completed Facebook Certified Buying Professional. About Training Targeted to digital media planners, it will be available at launch. This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns. Targeted to digital media buyers, this credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact. This will be available in the coming weeks.

Case Study Real Campaign Results. CAMPAIGN NAME “What ABC Spending $2 Million on Facebook Ads” � � � Total Ad Spends Cost/Ads Avg. CPC Awareness $5, 500 $1. 5 $0. 5 300% � Story Targeted to digital media planners, it will be available at launch. This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns. � � Ads Impact Targeted to digital media planners, it will be available at launch. This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.

Case Study CAMPAIGN NAME What ABC Spending $2 Million on Facebook Ads Real Campaign Results. � � Story Goals Targeted to digital media planners, it will be available at launch. This credential is awarded to digital advertising professionals. Targeted to digital media planners, it will be available at launch. This credential is awarded to digital advertising.

Case Study Targeted to digital media planners, it will be available at launch. This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns. � � Solutions Results Targeted to digital media planners, it will be available at launch. This credential is awarded to digital. Targeted to digital media planners, it will be available at launch. Real Campaign Results. Product Used Targeted to digital media planners, it will be available at launch: - Photo - Video - Images Carousel - Slideshow

Case Study Client Logo New And Stylish Kids Apparel The Story The American beverage brand promoted its products as the perfect food for breaking a fast, achieving a 50 point lift in ad recall—a huge achievement in the cluttered advertising period during Year End. Using local factors such as weather, holidays and charity events, we were able to personalize the content on Facebook pages across all of their local stores while maintaining a consistent national brand voice. Campaign Strategies Goals: “Encouraging Mom Shopping” Understanding that many ecommerce business in USA, “company” aimed to boost sales for its online store and compete with large store. It also wanted to increase overall brand awareness among young mom in USA. Tactical Campaign • Ads • Video • Desktop News Feed • Mobile News Feed • Core Targeting • Custom Audiences

Case Study Excellent Feedbacks One day after the campaign started, they got high engagement then boost with larger target to increase results. Accurate targeting and reach, we’ve seen a huge increase in traffic to our online stores. We’re now more convinced than ever that we should use Facebook as our sole marketing channel. Mara Murunda CEO, Boro 56 million 20 -Point People Reached During Campaign Lift in ad Recall Among 25 -30 -year-olds 25 -Point 50 -Point Lift in message Association Lift in Ad Video engagement

Case Study – Best Practices

Case Study – Best Practices Stand out from the competition with the most innovative solutions on the market. Client Name Sendalin Company Leads 3, 2 Mio Cost Per Leads $0. 001

Clients TRUST. Since 1928 successfully lead the fashion trends. � � �

Tools � Analytics Research Data Since 1928 successfully lead the fashion trends.

Tools RESEARCH Since 1928 successfully lead the fashion trends. ANALYSIS Since 1928 successfully lead the fashion trends. FEEDBACKS Since 1928 successfully lead the fashion trends.

Technology � Advance Engagement Analysis Since lead the Facebook and worldwide trends. � AI Audience Insight Since lead the Facebook and worldwide trends. � Dynamic Advertisement Since lead the Facebook and worldwide trends. � AR Studio Since lead the Facebook and worldwide trends.

Innovations Metrics Improvement Local Market Analyzer Since lead the Facebook and worldwide trends. Audience Insight Since lead the Facebook and worldwide trends.

Company Services Deliverable s

Why Facebook? 01 02 03 Targeted advertising Ads Powered by AI Local visibility Since lead the Facebook and worldwide trends.

Why Facebook? 04 05 06 Easy set-up Automation Measurable Since lead the Facebook and worldwide trends.

Facebook Marketing Strategies

Strategies Facebook Page Optimization Facebook Community Management FB News Feed Visibility Optimization

Strategies Facebook Apps Integration Facebook Advertising Key Metrics

Whatever the scope or budget, we provided a number of app development services and that made campaign easy to do, things like:

Create unique features in Page that audience love. Integrate contact forms to gather leads.

Create and manage contests, free offer, free coupons or other giveaways. Showcase Twitter, Pinterest and Instagram feeds.

Facebook Advertising Guide

Facebook Advertising Placement Desktop News Feed Right Column Instagram Mobile News Feed Audience Network

FB Advertising Structure 1. Social Information It’s available when people/ friends get engaged with your business (likes, comments, shares). 4. 1 Images and Videos Compelling visual to encourage target audiences to interact authentically. 2 2. Business Name Display name of your business name and show prominent. 3 5. Call to Action (optional) A customizable button encourages people to click. 4 Text Essential part of a successful ad to persuade, excite & entertain. 5

Book Now No Button Learn More Shop Now Type of Facebook Call to Action Sign Up Download Contact Us Apply Now Watch More

Campaign Timeline Our team of experienced Facebook strategy experts work with you to develop content that reflects who you are and engages your audience on a level that brings them back again and again. Daily Weekly Monthly • Social media engage • Content updates • Research post • Produce post • Visitor Feedback • Photo content • Team Brainstorm • Analytics report • Plan for new tactics • Evaluation plan

Timeline Activities Strategy Development Kick Start Content Creation Analysis 1 st Semester Evaluation Creation Strategy Client Custom Tools Advance Promotion Conversion Analysis Updating Content 2 nd Semester Evaluation Promotion Monitoring & Measures Jan Feb Mar Apr Mar Jun Jul Aug Sept Oct Nov Dec

Facebook Marketing Frequently Asked Quotations

FAQ What is Facebook Marketing? The actual cost is determined by the number of sites involved in the campaign, the amount of activity and the level of participation. Why should (company) manage my Facebook Advertising? Conducting effective Facebook marketing campaigns require large amounts of time and expertise. The actual cost is determined by the number of sites involved in the campaign, the amount of activity and the level of participation. Which device customer is converting on? The actual cost is determined by the number of sites involved in the campaign, the amount of activity and the level of participation. Who or what can I target with Facebook Advertising? Conducting effective Facebook marketing campaigns require large amounts of time and expertise. The actual cost is determined by the number of sites involved in the campaign.

FAQ What is the cost of Facebook Marketing? Do you offer Facebook Advertising consultations? Conducting effective Facebook marketing campaigns require large amounts of time and expertise. The actual cost is determined by the number of sites involved in the campaign, the amount of activity and the level of participation. What’s a good budget for Facebook Advertising? The actual cost is determined by the number of sites involved in the campaign, the amount of activity and the level of participation. What’s the difference between an Ad and a Promoted Post? Campaign requires a tremendous amount of time and expertise.

Facebook Proposal Thank You! Najah Success Sdn Bhd 73 -3 Jalan Dwitasik 1 , Dataran Dwitasik , Bandar Sri Permaisuri 56000 Kuala Lumpur � � � sales@najahg uru. com sales@najahguru. co www. najahguru. co m m