Facebook for Clubs Is YOUR Club on Facebook

Facebook for Clubs Is YOUR Club on Facebook?

What Choices Do Clubs Have? • Clubs can create two different types of Facebook accounts –Group • a community of people and friends to promote, share and discuss relevant topics. –Fan Page • special profiles meant to promote a brand, a product, an artist, a web site, an organization. http: //sai. calu. edu/maclab

Group Page

Facebook Groups • Best for fostering member-to-member collaboration. – – – Alumni groups Study groups Clubs/organizations Special interest groups Beta test groups Class project/study group http: //sai. calu. edu/maclab

Groups: The Pros & Cons • PROS – Can be limited to networks, like California, Pa. – Can control who joins by making group open, closed or secret – Can message all members (up to 5000 members) – Messages go to members inbox. – All group activity goes out into feeds (wall posts, photos uploaded, discussion threads, etc. ) – Anyone can start a group around any topic – More personal • CONS – Is an extension of a personal account, so content is linked to a person – Once over 5000 members, can’t message all members – Minimal customization – Can’t add applications – Tricky to delete – Can’t assign custom username – No analytic or demographic information available – Administrator name is public http: //sai. calu. edu/maclab

Fan Pages • Best for broadcasting messages to your fans if you are a business, organization, celebrity, public figure, band or other entity. – – – Cal U of PA Adam Sandler Gene the Werewolf Starbucks Mayor Casey Durdines http: //sai. calu. edu/maclab

Pages: The Pros & Cons • PROS – Can target advertising – High level of customization, including applications and HTML/FBML – Allows options for connecting Facebook content to your own website through Facebook Connect – Analytical capability through Insights. Can track growth of fan base, page views, demographics. – Suggest to Friends feature – Indexed by Google – Can have unlimited fans – Can message all fans – Open to everyone – Account can be tied to a generic account, not an individual http: //sai. calu. edu/maclab • CONS – Can’t privately message all members – Messages go out as an Update to the fans, not to their inbox (hidden notifications) – Accounts tied to individual account forever (for now) and can’t be change – Generates little activity via the News Feed

The Bottom Line "While Groups and Pages now look the same, they still serve different purposes. Groups are for fostering member-to-member collaboration, while Pages remain the best way to broadcast messages to your fans if you are a business, organization, public figure or other entity. ” --Knot Pipatsrisawat, software engineer intern at Facebook http: //blog. facebook. com/blog. php? post=156031977130 http: //sai. calu. edu/maclab

Start With a Plan • How will your club will use the account? What is your goal for the page? – – Recruitment? Within Cal? HS? Communication with current members Promotion of events Alternative web page • How often will you update? Will someone be charged with this task? – Facebook pages take time to keep up to date. You don’t want to create a Goup or a Page, then abandon it. • Do you need assistance setting up the Group/Page? – If yes, MAC Lab students are available to assist you with the creation and enhancement of your Facebook page. • Get support from all your current members – Have a group planning session to answer these questions – Make sure every member joins – Encourage all members to contribute to the page http: //sai. calu. edu/maclab

Some Guidelines to Follow • Promote your Group/Page on all marketing materials • Use Cal U or Cal U of PA in your Group/Page name • Name more than one administrator, preferably one club officer and the club’s current advisor • Use good judgment and abide by the Student Code of Conduct in making your updates, posts, uploading video/photos. – Violation of this could result in the loss of cross-promotion by SAI and other official Cal U pages. Evidence of violation of the Student Code of Conduct will be forwarded to the university judicial officer. • Submit your link to the SAI Fan Page for our master directory of club Groups/Pages • Become a Fan of SAI at Cal U and California University of Pennsylvania http: //sai. calu. edu/maclab

Want to be OFFICIAL? • Submit your Group/Page for initial and periodic review to SAI’s Director of New Media Services, Pam Del. Verne. • Set up complete information pages • Have no violations of the Student Code of Conduct by administrators of the group • Official clubs may be granted permission to use the university logo • Official clubs will be cross-promoted on the SAI Fan Page http: //sai. calu. edu/maclab

Use of the University Logos • At this time, no club is permitted to use any official university logos without the express, written permission of university Marketing Director Craig Butzine. http: //sai. calu. edu/maclab

Use of the University Logos • At this time, no sports club are permitted to use the official athletic logo without first getting permission for Director of Sports Clubs Jamison Roth. http: //sai. calu. edu/maclab

Links & Reference Material Facebook Pages vs Facebook Groups: What’s the Difference? http: //mashable. com/2009/05/27/facebook-page-vs-group/ Giving Groups a Stronger Voice http: //blog. facebook. com/blog. php? post=156031977130 Facebook Pages vs Groups: Which do I Use? http: //socialwebschool. com/? p=225 Facebook Groups vs Facebook Pages http: //www. pageonepr. com/blog/2009/05/19/facebook-groups-vs-facebook-pages/ Facebook Groups Finally Getting a Makeover http: //mashable. com/2009/10/19/facebook-groups-finally-getting-a-makeover/ Facebook Groups vs Facebook Pages – Which Is Best? http: //www. myfastype. com/Blog/2009/04/21/facebook-groups-vs-facebook-pages-which-is-best/ Facebook Groups Gets A Facelift http: //www. internetnews. com/webcontent/article. php/3844616/Facebook+Groups+Gets+Facelift. htm How to Develop a Facebook Page That Attracts Millions of Fans http: //www. allfacebook. com/2009/03/facebook-page-strategy/ Facebook Page Statistics http: //statistics. allfacebook. com/pages The Importance of Facebook Profile Images http: //www. capturetheconversation. com/read/best-practices-the-importance-of-facebook-profile-images http: //sai. calu. edu/maclab

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