- Slides: 34
Facebook for Business Samantha Dooley
Facebook Statistics �Over 2 million Irish users which is 74% of all Irish Internet Users use Facebook �Approximately 70% of all Facebook users are aged under 35 �According to Facebook, 70% of Irish users check Facebook daily and on average have 270 friends �Irish users generate 133 million likes, 81 million comments and 77 million messages each month
Social Media Marketing Facebook Activity Like Applause Share Amplify Comment Converse • Facebook allow users to perform similar tasks. • In an online PR campaign for instance, the objective will be to create a viral effect or to amplify the message through shares • For electronic customer relationship management, simple posts allow users to converse with the business.
Facebook Competitions � Promotions � 1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including: � a. The official rules; � b. Offer terms and eligibility requirements (ex: age and residency restrictions); and � c. Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals) � 2. Promotions on Facebook must include the following: � a. A complete release of Facebook by each entrant or participant. � b. Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. � 3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend's Timeline to get additional entries”, and "tag your friends in this post to enter"
Facebook Competitions Rules � You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. �For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall. � You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. �For example, the act of liking a Page (without using an App) or checking in to a Place cannot automatically register or enter a promotion participant. � You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion. � You must notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.
Facebook Competitions Like Gates �A like gate was a very common Facebook App feature which provided a mechanism for people to like your page before continuing on to see content from your page. �Like Gates were very common in Facebook App’s as they required the user to like your page in order to see the competition entry details. �On November 5 th 2014, Facebook removed the ability to Like Gate custom pages. �According to Facebook they wanted to make sure people are liking pages because they truly want to connect with a business or brand, not because they were enticed by “artificial incentives. ” �Once again, Facebook have removed a useful tool for businesses to gain more likes.
Facebook Competition Ideas � A Facebook Live contest. You know I LOVE Facebook Live!. . . � Caption this photo or image contest. . � “Help us come up with an idea” contest. . � Fill in the blank contest. . � Fan of the week contest. . � A video contest. . � Submit and vote for your favourite photo contest. . � A quiz or trivia contest
Facebook Insights �Facebook Business Pages with more than 30 likes can get access to the Facebook Insights panel which provides information on how well your post performed (both organically and also paid)
Facebook Insights Likes � See how many likes you have, how the number of likes changes over time and where they come from. Reach � See how many people like, comment on and share your content. You can also see how much of that came through your customers and their friends, and the response you get from adverts. Visits � See which section of your Page people are responding to most, and where they’re coming from – such as Facebook or a search engine. Posts � See a daily breakdown of your posts, and how many people responded with clicks, likes and more. Get more specific by viewing the types of posts you make: statuses, photos and video. If a post isn’t performing as well as you want, you can always boost it. People � To help understand your audience, you’ll see demographic info such as age, gender and location, along with what times they’re looking at your Page and how they found it – so you’ll be able to create posts for the best response.
Facebook Insights: Likes The Likes section shows you: � The total number of likes for your Page. � How many people liked and unliked your Page in a certain time period. � If likes came from people already connected to your Page or a Facebook advert.
Facebook Insights: Likes
Facebook Insights: Reach In the Reach section of Page Insights, you can see how many people have seen your posts; how many liked, commented on or shared posts; and whether you reached them through adverts or not
Facebook Insights: Visits The Visits section of Page Insights can help you to understand what people like about your Page, if they’ve talked about your business on Facebook and how they arrive at your Page.
Facebook Insights: Visits �We can also get data on where our traffic has come from i. e. externally from Google or other referral websites etc
Facebook Visits and page views insight demo https: //www. facebook. com/Bathroom. Buste rs/insights/? section=nav. Page. Views
Facebook Insights: Posts
Facebook Insights: People
Facebook Advertising �Facebook Advertising has changed and evolved over the years and it continues to do so. �Business owners can now do a multitude of Facebook advertising campaigns, such as: �Driving traffic to website �Promote business page �Page likes �Awareness �Video �Engagement
Advertising Interface �Standard �Main interface and gives users a range of targeting options �Advanced �Power Editor is a tool that helps businesses efficiently manage multiple campaigns and ads on Facebook. �You can create, edit, manage and optimize ads and campaigns in bulk across a large number of different ad
Main Advertising Objectives �Boost Your Posts �Old Promoted Post option, with the limited reach of organic post. We can pay to increase the visibility and reach of our posts �Promote Your Page �Get more page likes, page likes aren’t worth as much as they used to be. Unless your likes are very low and it is important to you to have more, I would not recommend this campaign. �Increase conversions on your website �We can add the Facebook Tracking Pixel (Java. Script) to a key page in order to measure conversions and successful visits that originated from Facebook in a similar way to how both Google and Twitter manage this
Facebook Pages �Pages are the essential place on Facebook for businesses to build connections with people. It’s where you connect with fans by announcing new products, sharing news, and gathering feedback. �Your Page is also where you create unique brand content that can become ads and sponsored stories. It’s the core place for businesses to manage their posting and advertising content.
Facebook Business Manager � Facebook provide a service for managing multiple pages, advertising campaigns and enabling agency access through business. facebook. com � Facebook Business Manager enables people to log in through the above URL and allow them to access all of the pages they manage centrally through one streamlined interface. Agency Access � Request access to clients’ Pages, ad accounts and apps right from Business Manager � Log in once and have access to everything you work on � Keep your work and personal activity separate � See who has access to what assets and easily add or remove people from the Business Manager
Facebook Case Studies � Sd “Facebook is an essential driver during our peak periods. Thanks to the combination of its reach and its targeting features, we could gain a very high level of visibility during our most critical moments and generate large volumes for a very reasonable cost of acquisition. All in all, very high-performance advertising!” Sophie Balcon, Internet Director, Interflora
Facebook Case Studies � Sd Amplifying Conditions Zone through Facebook meant that we were able to reach a large number of our core 16– to 34 -yearold football fan audience with the right content at the right time in the right place. James Young, Sponsorship