FACE TO FACE WITH EUROPEAN FUNDS Event as

FACE TO FACE WITH EUROPEAN FUNDS Event as a successful tool of communication Ministry of Regional Development - 09 September 2020 2

Presentation’s plan Examples of different types of events 1. Events concerning defined areas influenced by European Funds - Revitalisation campaign in Kujawsko-Pomorskie speaker: Joanna Araszewicz - Safe holiday with the Operational Programme Infrastructure and Environment speaker: Paweł Jaczewski 2. Events concerning general aspects - Picnic with European Funds in Lodzkie region speaker: Beata Chmielarz - European Funds’ Forum in Warsaw speaker: Magdalena Dziubek-Grudzińska Ministry of Regional Development - 09 September 2020 3

FACE TO FACE WITH EUROPEAN FUNDS § Events – what for? to present European Funds’ effects + give occassion and encourage the public to gather information about European Funds = bring European Funds (and European Union) closer to society and prove that European Funds really change our life Ministry of Regional Development - 09 September 2020 4

Revitalisation campaign in Kujawsko. Pomorskie Information and fun – ERDF in 10 cities Ministry of Regional Development - 09 September 2020

Revitalization campaign: ü over 70 ü 10 mln euro for selected 32 cities ü local activities Ministry of Regional Development - 09 September 2020

Main goals: üinvolving local residents/direct beneficiaries ü informing people about our website Ministry of Regional Development - 09 September 2020

Activities: ü workshops for children (painting with their hands, painting t-shirts, making bubbles) ü photo point ü live tv programmes with guests and a quiz with special prizes, tv information programmes, articles in regional and local newspapers ü tent with our gadgets, stickers with the logo Ministry of Regional Development - 09 September 2020

Facts: ü over 4000 participants ü 1000 photos from the photo point ü over 2500 new visitors on our website ü preparation of a calendar and exhibition ü Added value creating less official image of our department Ministry of Regional Development - 09 September 2020

Safe Holiday with Operational Programme Infrastructure and Environment event in cooperation with emergency services Ministry of Regional Development - 09 September 2020 10

Safe Holiday with Operational Programme Infrastructure and Environment § Time and place: – § Cooperation: – – § charity organisation police fire and rescue service emergency medical service Three sectors: – § August 2010 – summer camp for children affected by flood in south Poland, run by charity organization Blue, White, Red Content: – – – presentations and talks prepared by the emergency services entertainment handing out promotional gifts Ministry of Regional Development - 09 September 2020 11

Safe Holiday with Operational Programme Infrastructure and Environment Blue sector – Police • • road safety talk demonstration of police equipment police car and motor display police dogs training Ministry of Regional Development - 09 September 2020 12

Safe Holiday with Operational Programme Infrastructure and Environment White sector - Emergency medical service • • • first aid training ambulance display: equipment and functionality demonstration of rescue equipment Ministry of Regional Development - 09 September 2020 13

Safe Holiday with Operational Programme Infrastructure and Environment Red sector - Fire and Rescue Service • • fire safety talk demonstration of rescue equipment fire trucks display: equipment and functionality water curtain Ministry of Regional Development - 09 September 2020 14

Summary • Positive reception: – children and youth – emergency services – media • Low cost – gifts – i. a. reflective vests, first aid kit, 112 stickers, refreshments • More such events in 2011 – in summer 2011 as a part of large events – in winter 2011 similar event: „safe ice-rinks” Ministry of Regional Development - 09 September 2020 15

PICNIC OF EUROPEAN FUNDS in Lodz Ministry of Regional Development - 09 September 2020

PICNIC OF EUROPEAN FUNDS 27 th June 2010, „Manufaktura” Market Square Localization: 3 -hectare „Manufaktura” Market Square, where all kinds of open-air events take place. It is new astonishing place renovated in the heart of the city of Lodz in Poznanski Textile Factory. Ministry of Regional Development - 09 September 2020 17

PICNIC OF EUROPEAN FUNDS 27 th June 2010, „Manufaktura” Market Square Activities promoting Picnic: § mediumistic patronage of 2 local TVs and 6 radios § information broadcast in local radios § advertisements and newspapers articles, colourful, four pages, insert and series of articles in local newspapers § cooperation with the Internet portals § posters, leaflets, invitations, § information and advertisements on outdoor screens in Manufaktura Ministry of Regional Development - 09 September 2020 18

PICNIC OF EUROPEAN FUNDS 27 th June 2010, „Manufaktura” Market Square On the stage there were: • whole day musical concerts • circus shows, cabaret • quizzes about European Union and Regional Operational Programme for the Lodzkie Voivodship • presentations of best practices in Regional Operational Programme for the Lodzkie Voivodship There were also a lot of attractions beside the stage: • Information Avenue, • motors, police cars and fire engine exhibition, • Health Square (blood donation point, mammography, first aid shows) • a lot of attractions for children (Mini Zoo, Police Academy of Safety, led by animators, whole day games and entertainment for children) • free entrance to Museum of Art • photo exhibition of projects realised thanks to European Funds Ministry of Regional Development - 09 September 2020 19

III EUROPEAN FUNDS’ FORUM Ministry of Regional Development - 09 September 2020 20

III EUROPEAN FUNDS’ FORUM § The biggest national event in the field of European Funds organised from May 2008 in Warsaw - educational part: conferences and workshops - promotional part: exhibitions, stands, performances, presentations of beneficiaries Ministry of Regional Development - 09 September 2020 21

III EUROPEAN FUNDS FORUM § Forum gives the opportunity to: - present the institutions involved in implementation of European Funds (100 stands) - award the winners of the competitions organised by the Ministry of Regional Development (Poland Even More Beautiful, Eurolider); - discuss and exchange information and best practices (4 mini -conferences); - present beneficiaries and their achievements Ministry of Regional Development - 09 September 2020 22

FACE TO FACE WITH EUROPEAN FUNDS - § The main hints: Organise attractive programme for kids – they will make parents to attend Do not count for rewarding media coverage (unless you find media partner) Do not be afraid of the new tools – each year the public is more and more demanding Be careful with gadgets (don’t give them „for free” - be demanding) Ministry of Regional Development - 09 September 2020 23

Joanna Araszewicz, Marshal’s Office of Kujawsko. Pomorskie Voivodship – j. araszewicz@kujawskopomorskie. pl Barbara Chmielarz, Marshal’s Office of Lodzkie Voivodship – bchmielarz@lodzkie. pl Pawel Jaczewski, Ministry of Regional Development pawel. jaczewski@mrr. gov. pl Magdalena Dziubek-Grudzinska, Ministry of Regional Development – magdalena. dziubek-grudzinska@mrr. gov. pl Ministry of Regional Development - 09 September 2020 24