EZ Lock Sanding Discs Pull Twist Release Index

Index Table of Contents 1. Introduction 1. 1 Marketing Objectives. . . . 3

1. Market Information 1. 1 Market Objectives Sanding Discs Accessory Expansion • Expand the

2. Product Information 2. 1 EZ Lock™ Discs Expand Sanding Options To End Users

3. Communication 3. 1 Internet and Public Relations EZ 411 SA, EZ 412 SA,

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EZ Lock™ Sanding Discs Pull, Twist, Release

Index Table of Contents 1. Introduction 1. 1 Marketing Objectives. . . . 3 2. Product Information 2. 1 EZ Lock ™ Sanding Discs. . . . 4 2. 2 Set Up Information…. . . . 5 3. Communication 3. 1 Internet and Public Relations. . . 6

1. Market Information 1. 1 Market Objectives Sanding Discs Accessory Expansion • Expand the EZ Lock ™ offering with innovative accessories • Further improve capabilities in the sanding category 3 Strictly confidential | PT-RT/MKP-DR | 07/21/2011 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.

2. Product Information 2. 1 EZ Lock™ Discs Expand Sanding Options To End Users 4 è Great for light shaping and sanding è 3 different grits for numerous options (EZ 411 SA – 60 grit, EZ 412 SA, 120 grit, and EZ 413 SA – 240 grit) è Compatibility with EZ 402 mandrel allows for sanding on flat surfaces as well as edges è Lasts 2 x longer and removes 2 x more material than the original Dremel 411, 412, and 413 è EZ Lock accessory for Faster Accessory Change (7 x faster) Strictly confidential | PT-RT/MKP-DR | 07/21/2011 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.

2. Product Information 2. 1 EZ Lock™ Discs Expand Sanding Options To End Users 5 Strictly confidential | PT-RT/MKP-DR | 07/21/2011 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.

3. Communication 3. 1 Internet and Public Relations EZ 411 SA, EZ 412 SA, and EZ 413 SA Internet è New accessory to be added to Dremel. com 1 month prior to launch è Links to online retailer Public Relations è Send press release to 600+ editors August 2011 è Feature product in Dremel email newsletter, Facebook, and Twitter 6 Strictly confidential | PT-RT/MKP-DR | 07/21/2011 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.