External Audit Vision Mission Statements Strategies In Action

ﻭﺍﺣﺪ ﻛﺮﺝ ﺑﺮﻧﺎﻣﻪ ﺭﻳﺰﻱ ﺍﺳﺘﺮﺍﺗژﻴﻚ External Audit Vision & Mission Statements Strategies In Action Generate, Evaluate, Select Strategies Implement Strategies: Mgmt Issues Implement Strategies: Marketing, Fin/Acct, R&D, CIS Measure & Evaluate Performance Internal Audit Comprehensive Strategic Management Model 2

ﻭﺍﺣﺪ ﻛﺮﺝ ﻣﺤﻴﻂ ﺳﺎﺯﻣﺎﻥ External Organization Industry General Internal 3 3

ﻭﺍﺣﺪ ﻛﺮﺝ ﺍﺭﺯﻳﺎﺑﻲ ﺩﺭﻭﻧﻲ ﻭ ﺑﻴﺮﻭﻧﻲ Internal Analysis Environmental Conditions & Trends Opportunities and Threats Identify & Evaluate Options Inventory of Distinctive Competencies Strengths and Weaknesses Choose Strategy Implementation External Analysis 4

ﻭﺍﺣﺪ ﻛﺮﺝ n n ﺍﺭﺯﻳﺎﺑﻲ ﺩﺍﺧﻠﻲ Systematic examination of the ways available to an organization for achieving long-lasting competitive advantage Accomplished through the segmentation of the organization into strategically relevant stages 5

ﻭﺍﺣﺪ ﻛﺮﺝ n ﺍﺭﺯﻳﺎﺑﻲ ﺩﺍﺧﻠﻲ Internal environment u Strengths are internal to the firm F One should be a core competence F They should lead to a distinctive competence F Can be a source of comparative advantage for competitors F Limits strategic alternatives 6

ﻭﺍﺣﺪ ﻛﺮﺝ ﺍﺭﺯﻳﺎﺑﻲ ﺩﺍﺧﻠﻲ Goal: Determine the organization’s core competencies and exploit those strengths while reducing the risk of the identified weaknesses. 7

ﻭﺍﺣﺪ ﻛﺮﺝ ﺭﻭﺵ ﺍﺭﺯﻳﺎﺑﻲ Hard data Soft data Evaluation Quantitative method Based on absolute factors Compare with standard criteria Qualitative method Based on comparative factors Compare units with each other (Benchmarking) 8

Core and Distinctive Competencies ﻭﺍﺣﺪ ﻛﺮﺝ n n Core competency ● Something the company does well and around which they can attempt to build an advantage ● Perspective is from the view of the company itself Distinctive competency ● Those activities that the company does better than competing firms ● Perspective is from the view of competitors 9

ﻭﺍﺣﺪ ﻛﺮﺝ ﻓﺮﺍﻳﻨﺪ ﺍﺭﺯﻳﺎﺑﻲ ﺩﺍﺧﻠﻲ Surveying Step 1 Categorizing Step 2 Step 3 Step 4 Investigating Evaluating 10

ﻭﺍﺣﺪ ﻛﺮﺝ پﺮﻭﻓﺎﻳﻞ ﺍﺭﺯﻳﺎﺑﻲ ﻗﺎﺑﻠﻴﺖ ﻫﺎ Step 1 Prepare current product-market profile. Identify sources of competitive advantage and disadvantage in the main product-market segments. Step 2 Describe all the organizational capabilities and competencies. Step 3 Step 4 Step 5 Sort the core capabilities and competencies according to strategic importance. Identify and agree on the key capabilities and competencies. 11

ﻭﺍﺣﺪ ﻛﺮﺝ ﻗﺎﺑﻠﻴﺖ ﻫﺎﻱ ﺳﺎﺯﻣﺎﻧﻲ Past Performance Trends Comparison Against Competitors Are organizational resources and capabilities strengths or weaknesses? Specific Goals or Targets Personal Opinions of Strategic Decision Makers or Consultants 12

ﻭﺍﺣﺪ ﻛﺮﺝ ﻗﺎﺑﻠﻴﺖ ﻫﺎﻱ ﺳﺎﺯﻣﺎﻧﻲ COMPETITIVE ADVANTAGE INDUSTRY KEY SUCCESS FACTORS STRATEGY ORGANIZATIONAL CAPABILITIES RESOURCES TANGIBLE INTANGIBLE • Financial • Physical • Technology • Reputation • Culture HUMAN • Specialised skills and knowledge • Communication & interactive abilities • Motivation 13

ﻭﺍﺣﺪ ﻛﺮﺝ ﻣﻨﺎﺑﻊ ﺳﺎﺯﻣﺎﻧﻲ Firm Resources Tangible • Land • Buildings • Materials • Money Intangible Relational • Relationships (contracts) • Reputation (brands) Competencies • Knowledge (‘patents’) • Capabilities • Attitude 14

ﻭﺍﺣﺪ ﻛﺮﺝ ﺍﺭﺯﻳﺎﺑﻲ ﺩﺍﺧﻠﻲ Finance Production Corporate/ HRM Environmental outputs Environmental inputs Logistics Marketing R&D MIS 15

ﻭﺍﺣﺪ ﻛﺮﺝ Functional Area Capability Corporate Management Effective financial control systems Expertise in strategic control of diversified corporation Effectiveness in motivating and coordinating divisional and business-unit management Management of acquisitions Values-driven, in-touch corporate leadership Information Management Comprehensive and effective MIS network, with strong central coordination Research and Development Capability in basic research Ability to develop innovative new products Speed of new product development 16

ﻭﺍﺣﺪ ﻛﺮﺝ Functional Area Capability Manufacturing Efficiency in volume manufacturing Capacity for continual improvements in production processes Flexibility and speed of response Product Design capability Marketing Brand management and brand promotion Promoting and exploiting reputation for quality Responsive to market trends Sales and Distribution Effectiveness in promoting and executing sales Efficiency and speed of distribution Quality and effectiveness of customer service 17

ﻭﺍﺣﺪ ﻛﺮﺝ Strategic Thinking 24