Expressive Text Exercise Expressive text aims to enhance

Expressive Text Exercise Expressive text aims to enhance the meaning of the word through visual treatment.

LITERAL EXAMPLES OF EXPRESSIVE TYPE http: //www. designyourway. net/drb/ths/diverse/awesometypo/create-an-awesome-plate. jpg? 315 a 4 f http: //img 03. deviantart. net/074 b/i/2012/142/6/6/chocolate_chip_typography_by_raveldlopez-d 50 onw 3. png https: //shunit 04. files. wordpress. com/2014/12/crack. png https: //encrypted-tbn 3. gstatic. com/images? q=tbn: ANd 9 Gc. RTUq. HUG-g_Zq_7 wp-j. Qlu. J 5 siw_le 7 y. Sw. B 8 h. Huc. G 0 y. JNbq_Fom http: //nhiagd. files. wordpress. com/2012/01/08. jpg http: //t 15. deviantart. net/Rs. KIsbwa 4 LJut. ZMLPg. MOJiq. HOro=/300 x 200/filters: fixed_height(100, 100): origin()/pre 04/f 1 da/th/pre/f/2011/115/4/9 https: //s-media-cache-ak 0. pinimg. com/736 x/39/d 9/3 f/39 d 93 f 510 d 4657 b 471482 cef 36 e 7 beb 7. jpg /490 f 89 f 7 ae 019 f 2517 af 90490 e 09126 a-d 3 etwpb. jpg

MORE EXAMPLES OF EXPRESSIVE TYPE http: //66. media. tumblr. com/5 f 9 caa 6467966512492 bb 5 f 522051 cb 4/tumblr_nvy 9 h 9 VXP 91 th 9 fvco 1_1280. jpg https: //s-media-cache-ak 0. pinimg. com/236 x/6 c/17/f 6/6 c 17 f 65378038 be 46 c 9 dea 625 f 2 e 2 d 40. jpg https: //s-media-cache-ak 0. pinimg. com/236 x/75/08/58/75085885 cd 66623 c 6 c 32 ff 915 ae 23 b 96. jpg

MEANING THROUGH FONT, SIZE & PLACEMENT https: //www. smashingmagazine. com/wp-content/uploads/2012/01/hello-happy. jpg https: //www. smashingmagazine. com/wp-content/uploads/2012/01/hello-new-light. jpg

MEANING THROUGH FONT & STYLE Herb Lubalin https: //www. smashingmagazine. com/wp-content/uploads/2012/01/Lubalin-diplomat. jpg http: //www. spencerart. ku. edu/~sma/images/surkov_c oexistence. jpg

COMBINING TEXT WITH MATERIALS – Student Work

COMBINING TEXT WITH MATERIALS – Student Work

COMBINING TEXT WITH MATERIALS ADAM KATZ http: //www. designworklife. com/2011/01/25/adam-katz/ The text is made from toy soldiers

COMBINING TEXT WITH MATERIALS – Student Work

COMBINING TEXT WITH MATERIALS – Student Work

COMBINING TEXT WITH MATERIALS & SITE http: //vsual. co/wp-content/uploads/2011/12/fear. jpg https: //ospace. otis. edu/files/M 85355 cf 609 e 04 aa 7 d 0807 de 01 bbffd 45. jpg

COMBINING TEXT WITH MATERIALS & SITE http: //www. designboom. com/cms/images/fiona 004/headgardener 007. jpg https: //i 2. wp. com/www. brainpickings. org/wp-content/uploads/2011/04/3 dtype 6. jpg? w=500&ssl=1 ANNA GARFORTH

COMBINING TEXT WITH MATERIALS & SITE JENNA PALERMO BROKEN CITY LAB - 100 WAYS TO SAVE THE CITY (2009)

COMBINING TEXT WITH MATERIALS & SITE STEFAN SAGMEISTER https: //s-media-cache-ak 0. pinimg. com/736 x/e 1/85/60/e 18560 d 4 f 618 ed 247 e 324 daa 56 c 1 e 05 a. jpg http: //1. bp. blogspot. com/-EYPP 47 TCIg. Y/UMa. L 6 I-s. S_I/AAAACYA/82 OOh-6 b. Zxo/s 1600/3 -good_1. jpg

COMBINING TEXT WITH IMAGES Barbara Kruger

EXERCISE Select one of the following phrases and, working in groups or individually, create expressive text to enhance its meaning. “I am for an art that unfolds like a map; that you can kiss, like a pet dog. Which expands and squeaks, like an accordion. ” Claus Oldenberg, I am for an Art, 1961 “Select only things to steal from that speak directly to your soul. If you do this, your work, and theft, will be authentic. ” Jim Jarmusch, The Golden Rules of Filmmaking, 2002 “I am at war with my time, with history, with authority that resides in fixed and frightened forms. ” Lebbeus Woods, Manifesto, 1993 “Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. ” Jim Jarmusch, The Golden Rules of Filmmaking, 2002 “Everything you can imagine is real. ” Pablo Picasso “You must have chaos within you to give birth to a dancing star. ” Friedrich Nietzsche “Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. ” Jim Jarmusch, The Golden Rules of Filmmaking, 2002

EXERCISE Instructions • Choose 2 -3 key words from the phrase and use expressive text to enhance or amplify the meaning of those words within the overall sentiment of the phrase. • You can do the exercise on a large sheet of cartridge paper, or you can blutac your work directly to a blank area of wall if available. You can use several pieces of paper that you combine together. • Use any materials or media that you can access at home: glue, scissors, paint, ink, pencil, dye, foodstuffs, cut out paper, images from newspapers or magazines, fabric off-cuts, discarded materials or objects, string, glitter, pastel, crayons, brushes, twigs, leaves or flowers from the garden… • Consider the position on the page/wall, scale, size, shape, line, colour, tone and texture, font. • Recombine the words you have enhanced with the rest of the text in the phrase to create a complete sentence. • Photograph your work and consider how the expressive qualities of your words and phrases are enhanced by your approach, including media choice, position on the page/wall, scale, dynamics and legibility.