Export Planning How to write an international marketing

Export Planning Institute _II_BPM Joris Leeman© , 2010

Export Planning Learning objectives (learning tasks) Ch. 6 At the end of the chapter

Export Planning Three main types of country risks • Country risks (political, economical, financial,

Export Planning Chapter review questions (10 min. ) 1. What are three main elements

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Export Planning How to write an international marketing plan Chapter 6: Export market strategy and entry options Internationalisation of the firm Export Planning Institute _II_BPM Joris Leeman© , 2010

Export Planning Institute _II_BPM Joris Leeman© , 2010

Export Planning Learning objectives (learning tasks) Ch. 6 At the end of the chapter you are able to: 1. describe the export market strategy of a company; 2. determine different export market entry - options; 3. understand the need for a market entry risk analysis; 4. compare the different market entry options and choice of market entry; 5. prepare the 2 nd review gate decision to finalise the ‘Export Audit – phase’ Export Planning Institute _II_BPM Joris Leeman© , 2010

Export Planning Institute _II_BPM Joris Leeman© , 2010

Export Planning Three main types of country risks • Country risks (political, economical, financial, socio-cultural) • Marketing and market control risks • Supply chain and payment risks Export Planning Institute _II_BPM Joris Leeman© , 2010

Export Planning Chapter review questions (10 min. ) 1. What are three main elements to describe the export market strategy of a firm? 2. Which of two main elements can be used to create the nine strategic windows? 3. Name at least eight different export market entry – options. What are the advantages and disadvantages of each option? 4. What are three market entry risk factors which are commonly used? Which risk factor is hardly used? And why? 5. What is the difference between an agent and a distributor? 6. Explain in your own words the export market entry – decision plot and export market entry – evaluation table. Export Planning Institute _II_BPM Joris Leeman© , 2010