Export Department Content About LAZAH Mission Vision Values

Export Department

Content About LAZAH Mission. Vision. Values. Objectives Strategies Manufacturing Customers Certificates

About LAZAH The International Union For Integrated Food Industries (LAZAH) is a major Egyptian company for manufacturing frozen vegetables and fruits. It's a subsidiary of Shinnawy Companies. The factory located on total land area of 19000 m 2, Construction on 13600 m 2, with a production capacity 25000 ton/year and cold stores of 42000 m 3(10000 Ton) with total investment 15 Million Euro.

Our mission • To become the market leader in providing Egyptian market with high quality frozen vegetables, while yielding the highest profits, which in turn reflects on our consumers and necessarily on our company workers/staff and stockholders, bearing in mind that the staff are the resources and assets that need continuous development

Our vision To promote healthy and quality oriented products. To improve the competitive position of the Co. To increase sales ( in units and dollars ). To improve Co. ’s market share , enhance image & reputation Healthy products. Salience market share. Salience over whelming movement towards global competition.

Values Quality of products & services. Customer delight. Ownership Integrity Commitment to quality Passion for innovation Leadership People “Investing In People” Development of human resources.

Objectives Entering new markets Partnership with other entity Adding new production lines for semi fried products

Strategies Operational Excellence Quality-Based Product Customer Orientation (R&D) Strategic Results / Outcomes High quality Frozen product Hygienic and Healthy product Satisfied customers

Manufacturing / Serving Process: Good Agriculture Practices (GAP) The company benefit from the moderate stable weather in Egypt and the unique nature of the soil of the desert that make our vegetables and fruits exceptional. The agro-policy of LAZAH summarized as follows: Designing agriculture programs to fit LAZAH requirements Selection of the raw agriculture materials and rationalization of the fertilizers and pesticides Providing the working plan for the agriculture cycle which includes irrigation, fertilization, pest control and establishing the harvesting procedures Selection of the optimum practices for packaging and transportation to manufacturing sites Organizing periodically training programs for our farmers and growers

Our customers (Both International and Local) comprises of: 80 % of the production goes to International markets and 20 % goes to local market • Traders • Manufacturers / Producers • Importers / Exporters • Distributors / Agents • Wholesalers / Retailers • Hoteliers / Restaurateurs • Departmental Stores

We Export To USA Russia Spain Italy Germany Saudi Poland Kuwait Lebanon Australia Qatar Canada Japan

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