Export and import Strategies Phases of Export Development
- Slides: 16
Export and import Strategies Phases of Export Development Preengagement Phase 1 • Companies selling goods and services solely in the domestic market • Those companies considering but not currently exporting Initial Exporting Phase 2 • Companies that do sporadic, marginal exporting • Companies that see lots of potential in export markets • Companies unable to cope with exporting demands Advanced Phase 3 • Companies become regular exporters • Companies gain extensive overseas experience • Companies may use other strategies for entering markets
Export Entry Mode A firm’s products are manufactured in the domestic market or a third country, and then transferred either directly or indirectly to the host market. • Indirect export • Direct export • Cooperative export
Indirect Export Mode • Using independent organizations located in the producer’s country. • The sale is like a domestic sale.
Indirect Export Mode (cont’) Export buying agent (export commission house) -- A representative of foreign buyers who resides in the exporter’s home country. Broker -- What is the characteristic of a broker? Export management company/export house Trading company Piggyback
Direct Export Modes Sells directly to an importer or buyer located in a foreign market area, including export through foreign-based agents and distributors (independent intermediaries). • Distributors • Agents
Cooperative Export M odes/Export Marketing Groups Small companies ally to export through a common foreignbased agent. The cooperation among the manufacturers can be tight or loose.
Shipping Arrangements in Trade 1. EXW (ex-works) 2. FAS (Free Alongside Ship) 3. FOB (Free on Board Vessel) 4. C&F (Cost and Freight) 5. CIF (Cost, Insurance, Freight) 6. Ex dock 7. DDP (Delivered Duty Paid)
Point of Delivery and Where Risk Shifts From Seller to Buyer Ex: Green Bean US$5, 000/ton FOB New Orleans EXW Supplier’s factory/warehouse Export dock Port of shipment (on board vessel) Import dock Buyer’s warehouse (destination) Main transit risk on FAS FOB C&F CIF Ex dock DDP
Payment Conditions 1. Consignment 2. Open Account 3. Document against Acceptance (D/A) 4. Document against Payment (D/P) 5. Letter of Credit 6. Cash in advance
Foreign Freight Forwarders Freight forwarder—an import or export specialist dealing in the movement of goods from producer to consumer Intermodal transportation—movement of goods across different modes from origin to destination
Import Strategies Importing—bringing of goods and services into a country • Results in the importers paying money to the exporter in the foreign country Two basic types of imports Why companies import?
Import Strategies (cont. ) Types of importers include those: Importing requires expertise in dealing with institutions and documentation • Import broker—intermediary who helps an importer clear customs
Role of Customs Agencies Customs—a country’s import and export procedures and restrictions Broker or import consultants—help importer minimize import duties by:
Role of Customs Agencies (cont. ) Documentation—importers must submit to customs documents that determine whether the shipment is released and what duties are assessed Third-Party Intermediaries Companies that facilitate the trade of goods but that are not related to either the exporter or importer
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