EXPOPLAKAT LTD Prnu 3 5 Oct 2000 HISTORY

EXPOPLAKAT LTD Pärnu 3. -5. Oct 2000

HISTORY l l l Founded in 1989 First outdoor advertising company in Estonia 1991 started co-operation with WW 1996 became a member of FEPE International 2000 More Group Baltics & Russia bought 100% of Expo’s shares April 2000 Expo is More

EXPO TODAY l Outdoor advertising – Billboards, poster size 4, 2 X 2, 0 m – Lamp-posters, poster size 80 X 120 cm – Cultural advertisements, poster size 60 X 90 cm

EXPO TODAY l Silk-screen printing – Posters for outdoor advertising (max size 1, 4 X 1, 0 m) –Other silk printing items

MAP

ECONOMICAL ACTIVITY l Annual turnover (USD) 1999 – – – l l Outdoor 397 809 Printing 357 994 Total 755 803 Employees Contractors 19 12

WHO IS EXPO OFFICE OUTDOOR SALES Andres Paluste – managing director Ester Mossov – chief accountant Eve Mooses – office manager Aarne Värk – sales manager Eve Mooses – sales manager PRINTING TECHNICAL SERVICE Rainer Gornischeff – manager Helen Evart – sales manager Kaupo Viikmäe - manager 5 employees 6 employees 7 contractors

OVERVIEW OF ESTONIA Population on 01. 1999 1 445 580 No of towns 47 Share of urban population 69, 1% Total area 45, 227 km 2

POPULATION OF MAJOR CITIES Tallinn 412 000 28, 5% Tartu Narva 101 000 74 000 7, 0% 5, 1% Kohtla-Järve 67 000 4, 6% Pärnu 51 000 3, 6%

DATA SOURCES: l l l 5 TV channels (ETV, Kanal 2, TV 3, TV 1, ORT -BALT) 46 newspapers 58 magazines 10 radio stations (Raadio 2, AS Trio and AS Taevameedia radio stations) 8 main outdoor advertising companies Source: BMF Gallup Media

AD MARKET SHARES 1998 – 50, 5 mln 1999 – 43, 5 mln 2000 forecast – 50 mln

OUTDOOR ADVERTISING MARKET Company Aristex Expoplakat Meediajaam Megameedia Sõidukireklaamikeskus Trammipark Unicom Wennegren-Williams jan-jun 2000 jan-aug 2000 2, 4% 10, 4% 9, 3% 0, 5% 0, 4% 13, 1% 4, 0% 9, 2% 31, 1% 29, 2% 11, 4% 3, 3% 8, 5% 37, 4% 27, 2%

ADDITIONAL MONEY BRINGERS 2000 Product group Mobile communication Concerts, festivals Cars Refreshments companies Tietopuhelin, Mäkitorppa lots of media sponsorship several car salers Coca-Cola, Pepsico Retail sales generally ETK, Tallinna Kaubamaja Financial institutions, -services Eesti Ühispank

YEAR 2000 l l forecast Margo Veskimägi 03. 2000 Positive prognosis – ”purgatory” (consolidations, bankrupts) Market increases 5%-10%, further decrease is unreal, increase rather on the second half of 2000 Internet advertising increases the most Depends on discount rush in TV and also in print. Modesty helps to improve market health

YEAR 2000 – 2 forecast Margo Veskimägi 03. 2000 l l Rising product groups: fixed networks (long distance calls), Internet+dotcoms, retail trade, also mobile communication It depends on governments decision if pension funds will be added Possible media channels decrease, consolidation Does buying rush of media start in Latvia and Lithuania as well?