Exploring the Impact of the Sustainable Innovation Strategy

Exploring the Impact of the Sustainable Innovation Strategy on the Organizational Performance of the Abu Dhabi’s Organization “Qualitative Study of Etihad Airways”

Introduction The Main Purpose of the study which is exploring the impact of the sustainable innovation strategy on the growth of the Abu Dhabi’s government organizations and private sectors. At this stage in the research, the innovation strategy will be generally defined as value addition in any business process and operation that will reach to better outputs. The Rational of the study is that fewer studies had been conducted to examine the role of the sustainable innovation strategy. An example; “Etihad Airline” considered one of the best airways in implementation the benchmarking of the innovation strategy subsequently result a higher financial growth and a better position ranked in the aviation industry. Research Method and Approach Qualitative along with the case study approach in which it is focus on developing an in-depth understanding of a single case or exploration an issue or problem of a real-life. The case study focus on the analysis of the event or program or activities and the primary data collection based on the multiple sources of the interviews, observation and documents and the analysis that would be based on the finding themes cross the interviews’ answers in order to find out the findings. The Research Problem of the paper is that the sustainable innovation strategic importance of a viable sub-sector in an emerging market economy is vital, especially to promote globalization trends and economic growth for Abu Dhabi capital and the country as a whole.

The Problem Etihad Airways' Key Performance Indicators Key Indicator 2016 2015 Revenue (US$ billion) 4. 90 9. 02 (4. 12) (1873. 00) 103. 00 (1, 976) Total Passengers (million) 18. 50 17. 6 0. 90 Revenue Passenger Kilometer (billion) 89. 50 83. 2 6. 30 119 121 Net Profit/Loss (US$ million) Number of Aircraft The Change 2 Baumgartner, The Chief Executive Officer of Etihad Airway says about their vision toward overcoming the dilemma of the financial loss incurred in 2016 “Our answer to these challenges is the innovation and reinvention, and this gives Etihad Airways a competitive edge as we seek to leverage opportunities offered to us by a changing environment (Etihad Airways, 2017). The Main and the Central Questions toward the paper: I. How the Sustainable Innovation Strategy would impact the performance of Etihad Airways in short and long terms?

Proposed Conceptual Framework Model 1 Innovation Strategy - Participatory Leadership Culture - Research and Development - Training and Seminars - Knowledge Sharing - Regeneration Innovation Capabilities Skills Organizational Performance - Competitive Advantage Figure 1: A research framework stating with the Innovative Strategy of the Organization along with the Flexibility Culture Environment would lead us to have an Innovation Capabilities Skills that would lead the organization to reach the Competitive Advantage ( Financially or No Financially )

Proposed Conceptual Framework Model 2 Innovation Capabilities - Participatory Leadership Culture - Research and Development - Training and Seminars - Knowledge Sharing - Regeneration Risk Assessment Proof of Concept Sustainable Innovation Strategy Product, Service, Process Operational Performance - Competitive Advantage Economic Performance -Economic Growth Figure 1: A research framework stating with the Innovative Capabilities along with the risk assessment process would lead to the sustainable innovation strategy implementation and reach toward better output operational and economical performance level.

Introduction The Main and the Central Questions toward the paper: I. How does the Innovation strategy implemented would be aligned with the Growth and Sustainability of Abu Dhabi Economic Vision 2030? II. How the Innovation Strategy would impact the growth and the sustainability? III. What do stakeholders perceive as the primary challenges of the innovation strategy toward the growth and sustainability? IV. How do stakeholders perceive the influence of innovation strategy of the growth and sustainability?