Exploratory Descriptive and Causal Research Designs Chapter 3
![Exploratory, Descriptive, and Causal Research Designs Chapter 3 Exploratory, Descriptive, and Causal Research Designs Chapter 3](https://slidetodoc.com/presentation_image_h/1c8b0afce049c6b9f34addd22ed9d7e5/image-1.jpg)
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![Exploratory Research n Purposes n n n Diagnosing a situation Screening alternatives Discovering new Exploratory Research n Purposes n n n Diagnosing a situation Screening alternatives Discovering new](https://slidetodoc.com/presentation_image_h/1c8b0afce049c6b9f34addd22ed9d7e5/image-3.jpg)
![Exploratory Research n Types n Literature search n n In-depth interview n n First Exploratory Research n Types n Literature search n n In-depth interview n n First](https://slidetodoc.com/presentation_image_h/1c8b0afce049c6b9f34addd22ed9d7e5/image-4.jpg)
![Exploratory Research n n n Case Analyses Ethnography Projective Techniques n Word association tests Exploratory Research n n n Case Analyses Ethnography Projective Techniques n Word association tests](https://slidetodoc.com/presentation_image_h/1c8b0afce049c6b9f34addd22ed9d7e5/image-5.jpg)
![Descriptive Research n Purposes Describe characteristics of group n Determine proportion of people who Descriptive Research n Purposes Describe characteristics of group n Determine proportion of people who](https://slidetodoc.com/presentation_image_h/1c8b0afce049c6b9f34addd22ed9d7e5/image-6.jpg)
![Descriptive Research n Types n Longitudinal n Continuous panels n n n Discontinuous panels Descriptive Research n Types n Longitudinal n Continuous panels n n n Discontinuous panels](https://slidetodoc.com/presentation_image_h/1c8b0afce049c6b9f34addd22ed9d7e5/image-7.jpg)
![Causal Research n Purpose n n Does a change in X cause a change Causal Research n Purpose n n Does a change in X cause a change](https://slidetodoc.com/presentation_image_h/1c8b0afce049c6b9f34addd22ed9d7e5/image-8.jpg)
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- Slides: 10
![Exploratory Descriptive and Causal Research Designs Chapter 3 Exploratory, Descriptive, and Causal Research Designs Chapter 3](https://slidetodoc.com/presentation_image_h/1c8b0afce049c6b9f34addd22ed9d7e5/image-1.jpg)
Exploratory, Descriptive, and Causal Research Designs Chapter 3
![Research Designs n Source evolvedmarketingconcepts com Three types n Exploratory n Descriptive n Causal Research Designs n Source: evolvedmarketingconcepts. com Three types n Exploratory n Descriptive n Causal](https://slidetodoc.com/presentation_image_h/1c8b0afce049c6b9f34addd22ed9d7e5/image-2.jpg)
Research Designs n Source: evolvedmarketingconcepts. com Three types n Exploratory n Descriptive n Causal
![Exploratory Research n Purposes n n n Diagnosing a situation Screening alternatives Discovering new Exploratory Research n Purposes n n n Diagnosing a situation Screening alternatives Discovering new](https://slidetodoc.com/presentation_image_h/1c8b0afce049c6b9f34addd22ed9d7e5/image-3.jpg)
Exploratory Research n Purposes n n n Diagnosing a situation Screening alternatives Discovering new ideas Produce hypotheses What it does NOT do: Source: www. triblocal. com
![Exploratory Research n Types n Literature search n n Indepth interview n n First Exploratory Research n Types n Literature search n n In-depth interview n n First](https://slidetodoc.com/presentation_image_h/1c8b0afce049c6b9f34addd22ed9d7e5/image-4.jpg)
Exploratory Research n Types n Literature search n n In-depth interview n n First step With whom? Advantages Disadvantages Focus groups n n n What is it? Advantages Disadvantages Source: www. money. cnn. com
![Exploratory Research n n n Case Analyses Ethnography Projective Techniques n Word association tests Exploratory Research n n n Case Analyses Ethnography Projective Techniques n Word association tests](https://slidetodoc.com/presentation_image_h/1c8b0afce049c6b9f34addd22ed9d7e5/image-5.jpg)
Exploratory Research n n n Case Analyses Ethnography Projective Techniques n Word association tests n Sentence completion method n Role-playing technique n Thematic apperception test n Cartoon tests/ picture frustration Source: www. withfriendship. com
![Descriptive Research n Purposes Describe characteristics of group n Determine proportion of people who Descriptive Research n Purposes Describe characteristics of group n Determine proportion of people who](https://slidetodoc.com/presentation_image_h/1c8b0afce049c6b9f34addd22ed9d7e5/image-6.jpg)
Descriptive Research n Purposes Describe characteristics of group n Determine proportion of people who act a certain way n Make predictions n Determine relationships between variables n
![Descriptive Research n Types n Longitudinal n Continuous panels n n n Discontinuous panels Descriptive Research n Types n Longitudinal n Continuous panels n n n Discontinuous panels](https://slidetodoc.com/presentation_image_h/1c8b0afce049c6b9f34addd22ed9d7e5/image-7.jpg)
Descriptive Research n Types n Longitudinal n Continuous panels n n n Discontinuous panels n n n AKA true panels Kroger’s card AKA omnibus panels Land’s End Cross-sectional
![Causal Research n Purpose n n Does a change in X cause a change Causal Research n Purpose n n Does a change in X cause a change](https://slidetodoc.com/presentation_image_h/1c8b0afce049c6b9f34addd22ed9d7e5/image-8.jpg)
Causal Research n Purpose n n Does a change in X cause a change in Y? Experiments Laboratory experiments n Field experiments n
![Market Testing n What is market testing n n Key Issues n n n Market Testing n What is market testing? n n Key Issues n n n](https://slidetodoc.com/presentation_image_h/1c8b0afce049c6b9f34addd22ed9d7e5/image-9.jpg)
Market Testing n What is market testing? n n Key Issues n n n Source: resourceful 27. wordpress. com “Controlled experiment done in a limited but carefully selected sector of the marketplace” Cost Time Control
![Market Testing n Three types of market testing n Standard test market n n Market Testing n Three types of market testing n Standard test market n n](https://slidetodoc.com/presentation_image_h/1c8b0afce049c6b9f34addd22ed9d7e5/image-10.jpg)
Market Testing n Three types of market testing n Standard test market n n Controlled test market n n Pros/cons Simulated test market n Pros/cons
What is exploratory descriptive and causal research
Conclusive research advantages and disadvantages
Exploratory research types
Descriptive and causal inference
Exploratory descriptive causal
Example of causal design
Purpose of research
Conclusive research design
Define causal comparative
Chapter 10 qualitative research designs
Chapter 10 qualitative research designs