Explaining Scientific Research to General Audiences METR 4433 Mesoscale Meteorology Spring, 2016 Semester Kelvin K. Droegemeier School of Meteorology University of Oklahoma
Many Resources Are Available § Alan Alda Center for Communicating Science (http: //www. centerforcommunicatingscience. org/) § American Association for the Advancement of Science (http: //www. aaas. org/pes/communicatingscience) § National Geographic (http: //voices. nationalgeographic. com/2013/10/11/5 simple-tips-for-communicating-science/)
The Need is Great
How to Do It! § § § Do not “dumb down” the science but use special techniques to make it understandable Know the background and interests of your audience Begin by providing a context for why the topic is important – the “so what” factor – in ways that resonate with the audience Be well versed in your subject and make no more than three points Be enthusiastic and engaging, not too serious
How to Do It! § § § § Capture the audience in a dramatic way at the start, e. g. , ask a question, make a compelling comment, do a show of hands Use analogies to which people relate Use props (including your body) Tell a simple story to make a point that is relevant and meaningful to everyday life Use graphics/cartoons that aren’t complicated Involve your audience via questions Practice with non-experts