Expertly Manicured Shrubs Prepared by Cassie Vetter Carlan

Expertly Manicured Shrubs Prepared by Cassie Vetter Carlan Taft Sheila Roerich

n Get into groups of 4. Review your presentation tips handout n Look at your tips. Discuss as a group. What is wrong with the next few slides?

General Business Description n Expertly Manicured Shrubs provides customized shrub trimming and small tree pruning for existing landscape for homeowners and business structures. It currently services the city of Minot. It’s primary customers is businesses, apartments, and condo associations. While they do very well targeting business owners and individual customers over the age of 60 they are looking to target Generation X as this generation is currently starting families, buying homes and gaining careers versus jobs.

MISSION & TARGET MARKET

Mission Statement Expertly Manicured Shrubs guarantees you will receive customized pruning and trimming services to promote the wellbeing of your plant life, resulting in beautiful curbside appeal around your home or business for years to come.

Target Market n Primary ¨ Businesses ¨ Condo Association ¨ Individual customers over 60 n Would like to increase Generation X customers

Target Market n Primary ¨ Businesses ¨ Condo Association ¨ Individual customers over 60 n Would like to increase Generation X customers

Target Market n n Primary ¨ Businesses ¨ Condo Association ¨ Individual customers over 60 Would like to increase Generation X customers

Should look more like the following slides!

Expertly Manicured Shrubs Prepared by Cassie Vetter Carlan Taft Sheila Roerich

GENERAL BUSINESS DESCRIPTION

General Business Description n n Offers customized shrub trimming Pruning of small tree pruning Services the city of Minot Trims home, condos, apartments, and businesses

MISSION & TARGET MARKET

Mission Statement Expertly Manicured Shrubs guarantees you will receive customized pruning and trimming services to promote the wellbeing of your plant life, resulting in beautiful curbside appeal around your home or business for years to come.

Target Market n n Primary ¨ Businesses ¨ Condo Association ¨ Individual customers over 60 Would like to increase Generation X customers

STRATEGIC PLAN

Promotional Strategies n Goal 1: Provide Name and Brand Recognition Objectives: ¨ Create and distribute business cards and flyers ¨ Develop strategic partnerships with local retailers n Examples: Lowes Garden Center and lawn care providers ¨ Employees required to positively promote the business in the community ¨ Business Slogan “TOP NOTCH SERVICE FOR YOUR SHRUBS AND SMALL TREES, SATISFACTION GUARANTEED!”

Advertising Goal 2: Increase Advertising Objectives: n Business Cards and Tri-Fold Flyers ¨ 2, 000 cards and 1, 000 flyers per season ¨ Cards $69. 99, flyers $39. 99 ¨ Reach 3, 000 customers n Vehicle Magnets ¨ Two n per vehicle, $15 per magnet Minot Daily News ¨ Daily at $81. 25 per week, $487. 50 for six months

Questions?