EXPERIENTIAL MARKETING Be A Disrupter Proprietary and Confidential
EXPERIENTIAL MARKETING: Be A Disrupter! Proprietary and Confidential
Welcome aboard our multi-million dollar, patented motor coaches known as: A moving theater that turns the streets into a stage! “Something “The hottest way to seethat Newbrings York. ” a brand to life. ” Proprietary and Confidential
WHAT IS THE RIDE? • THE RIDE is a mobile activation hot spot perfect for product launches and brand activations • Only 4 vehicles like this in the world – and we own them all! • Fully loaded with the best audio, video, and wireless technology to amp up what’s happening on board • Floor-to-ceiling glass windows and stadium style seating • A unique vantage point in climate controlled comfort – stay dry, warm, or cool! Sideways seating giving you front row seats to view and be viewed – the ultimate in engagement and interaction! “The hottest way to see New“A York. ” phenomenon. Something to be talked about. ” Proprietary and Confidential
VEHICLE OVERVIEW • The largest vehicle allowed on the streets, THE RIDE coach is 45 -feet long, 14 feet tall, and 8 -feet wide • Our patented customdesigned stadium-style seating accommodates up to 49 passengers (Seats can be removed) • Optimal viewing of anything happening outside “The hottest way“A to see New York. ” rock star sightseeing bus on steroids. ” Proprietary and Confidential
TECHNOLOGY Surround Sound • Inside the coach, you’ll find 40 built-in LCD monitors, 3, 000 LED lights and 5 exterior LED arrays that keep you immersed in technology while supplementing the action on the street Plasma monitors • An interior surround system, external speaker system, and wireless microphone system unify the production LCD lights • Each vehicle contains 9 tons of HVAC capacity – that’s enough to heat or cool 9 suburban homes! Customizable Seating Layout “The hottest to see New York. ” “An way extravaganza spectacle that thrills. ” Proprietary and Confidential
EXPERIENTIAL MARKETING ACTIVATIONS: Be A Disrupter! Brand: VENICE COUTURE Activation: Fashion Show with Press Event Brand: WOW VODKA Activation: VIP Lounge for Product Launch “The hottest to. New see. York. ” New York. ” “The hottest wayway to see Brand: RAD SHOES Activation: Sneaker Line Launch & Pop Up Store Proprietary and Confidential
VENICE COUTURE watching a movie. ” “The hottest “Delightful. way to see New. Like York. ” Proprietary and Confidential
VENICE COUTURE Event: • VENICE COUTURE chartered THE RIDE for its NYC fashion and press event. • We picked them up at the VENICE COUTURE flagship store in SOHO and drove them up to the famous Cipriani 42 nd Street®. • Along the way, the models posed for photos in the floor-to-ceiling glass windows as surprised passersby on the street got the ultimate treat in Italian high fashion. “The hottest way to see New York. ” “An extraordinary experience. . . THE RIDE has done it. ” Proprietary and Confidential
VENICE COUTURE RIDE Activation: • VENICE COUTURE Exterior 360 o Wrap with CTA to download their 2016 Fashion Week app • Branded lifestyle content displayed on monitors inside suspended from the back wall • Removed seats and installed a runway • Ceiling spot lights, color coordinated per model • Original music played on the exterior speakers as the models walked the red carpet “The hottest way to. THE see New York. ” “I’ll take RIDE. ” Proprietary and Confidential
WOW VODKA “The hottest wayatoreality see Newshow York. ”on wheels. ” “It’s like Proprietary and Confidential
WOW VODKA Event: • WOW VODKA hired us to host a VIP tasting event outside their Los Angeles office for a new vanilla flavored vodka they were launching. • We pulled up right in front on Wilshire Blvd. for a customer centric, turnkey process where their millennial customer base could just walk right outside and onto our vehicle to be WOW’ed. • Inside the mobile lounge they stepped into another world - treated to complimentary tastings in WOW branded glassware and told to enjoy the one-of-a-kind experience…mingle and drink up! “The hottest“All way buses to see New York. ” should be built this way. ” Proprietary and Confidential
WOW VODKA RIDE Activation: • WOW Vodka Exterior 360 o Wrap with CTA to visit their • website to download a coupon on the first purchase • Removed seats and installed a bar on the end with bench seating across the back wall • Branded lifestyle content displayed on LCD monitors • Contemporary music and vanilla aromas filled the space “Something “The hottest way to seethat Newbrings York. ” a brand to life. ” Proprietary and Confidential
RAD SHOES “The hottest way to see New“A York. ” phenomenon. Something to be talked about. ” Proprietary and Confidential
RAD SHOES Event: • RAD SHOES unveiled a new line of sneakers and wanted to reach their audience in an organic way – play where they play – so they took THE RIDE to the football game! • Fans got the chance to play in the RAD SHOES zone, try on the new sneaker line at the pop up store and most importantly – make a purchase! • This three city tour (Boston, NYC and Philadelphia) created intimate micro-moments with the brand, building customer loyalty and created viral buzz and PR. “The hottest to see New York. ” “An way extravaganza spectacle that thrills. ” Proprietary and Confidential
RAD SHOES RIDE Activation: • RAD SHOES Exterior 360 o Wrap with CTA to use #RADSHOES and post their experience to social to enter to win one of ten custom-made sneakers at the event • Removed seats and installed couches for fans to unwind and comfortably try on the new line • Back wall transformed into the RAD shoe wall • Gamification both on and off the bus with brand ambassadors showing fans how to get involved on their smartphones “The hottest way to. THE see New York. ” “I’ll take RIDE. ” Proprietary and Confidential
THANK YOU! For inquiries on how your Brand or Agency can leverage our mobile activation platform, please contact: Dori Ludwig Director of Brand Strategy THE RIDE, LLC 212 -244 -2551, ext. 179 DLudwig@Experience. The. Ride. com “The hottest way to see New York. ” Proprietary and Confidential
APPENDIX – Other work Chris Brown album launch party “The hottest way to see New York. ” FAZZINO RIDE Comedy Central’s CRASH TEST Proprietary and Confidential
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