EXHIBITIONISM THE ROLLING EXHIBIT DELIVERED BY DHL ROADBOOK
EXHIBITIONISM – THE ROLLING EXHIBIT, DELIVERED BY DHL ROADBOOK 2018 1 FOR INTERNAL USE ONLY! The Rolling Stones Exhibit Roadbook | February 2018
CONTENT 1. Overview of the Partnership 2. Content for Communication 3. Activation for Business Value 4. Activation Support 5. The Rolling Stones General Information 2 The Rolling Stones Exhibit Roadbook | February 2018
OVERVIEW 3 The Rolling Stones Exhibit Roadbook | February 2018
OVERVIEW OF THE PARTNERSHIP 4 a. The exhibition & logistics b. Exhibition schedule overview c. Exhibition layout d. Strategic approach e. Partnership overview f. Partnership benefits g. Toolbox h. Merchandise i. Approvals j. Post-activation feedback The Rolling Stones Exhibit Roadbook | February 2018
THE EXHIBITION & LOGISTICS • Exhibitionism – The Rolling Stones Exhibit, delivered by DHL • 3 years in the making by a world class design team in both New York and London • 550 unique and rare objects from the world’s greatest iconic band, collected from 3 continents across a combined 45, 000 nautical miles • Video productions selected from thousands of hours of video footage, utilising the latest state of the art technologies • 70 costumes selected from thousands of designer outfits from some of the leading fashion designers • 160 pieces of art and original photographers submitted from over 30 world famous photographers and a roll call of contemporary artists and designers • The latest cinema quality 3 D technology which will feature for the very first time The Rolling Stones live • 200 strong team of artists, builders, painters, audio and video technicians to develop and install • 15 shipping containers of freight to travel this iconic and unique amazing body of work (or equivalent to 1, 140 m₃) • DHL Express is supporting various requirements of The Rolling Stones Exhibit, particularly the move of key items over the four year exhibition tour period from 2016 – 2020 5 The Rolling Stones Exhibit Roadbook | February 2018
EXHIBITION SCHEDULE OVERVIEW 12 cities over four years to be chosen from the below list, starting in London in April 2016 (locations and timings TBC, therefore please keep confidential) Europe • London, UK - Complete • Berlin, Germany – TBC • Paris, France – TBC • Amsterdam, The Netherlands – TBC North America • New York, USA – Complete • Chicago, USA – Complete • Las Vegas – Complete • Nashville (29 th March – 8 th August 2018, TBC) Asia – TBC • Tokyo, Japan Australasia • Sydney, Australia – 2018 Q 3 6 The Rolling Stones Exhibit Roadbook | February 2018
EXHIBITION LAYOUT There are 9 galleries featuring various elements of the Rolling Stones history as follows: • 1& 2: LADIES & GENTLEMEN Introducing The Rolling Stones. Featuring an animation of The Rolling Stones’ global touring schedule and artistic output, followed by an immersive short film, which will take visitors on an amazing 3 minute journey of the band their epic 50 year—and counting—career. • 3: EDITH GROVE The Early Years. Set in early 1960’s London and including a physical recreation of the band’s first flat, Edith Grove tells the story of Mick and Keith’s reunion, the band’s founding musical influences and the impact of their first UK tour. • 4: FILM & VIDEO. Exploring the power of film, television and video from the ‘ 60 s to the present time, and featuring collaborations with famous filmmakers such as Martin Scorsese and Jean-Luc Godard. • 5: ART & DESIGN. The Stones have cultivated a sophisticated visual aesthetic through their leading designs from stage and sets, to album covers, tour posters and their iconic logo. Features collaborations with artists such as Andy Warhol. • 6: RECORDING. A hugely interactive and immersive experience, recording explores the art and influences of their songwriting and studio sessions and showcasing the most important guitars and instruments. • 7: STYLE. Featuring The Stones original distinctive style including over 60 original outfits and many famous designer collaborations such as Mc. Queen, Prada and Versace. • 8: RARE & UNSEEN. Reminiscent of an attic treasure trove, this Gallery allows the discovery of “never before seen” video, audio, instruments and designs. • 9: PERFORMANCE. Playing in over 45 countries, more people have seen The Stones perform live than any other band in the history of rock ‘n’ roll. This final immersive concert Gallery re-creates the band’s journey from backstage to onstage. Tablet experience A tablet is available for exhibition visitors to use as a guide throughout the exhibition, which has a DHL intro and outro highlighting our partnership and logistics involvement 7 The Rolling Stones Exhibit Roadbook | February 2018
STRATEGIC APPROACH OBJECTIVES EXHIBITION SOLUTIONS - Reinforce DHL’s brand leadership and enhance the image through association with The Rolling Stones Exhibit, a unique exhibition on a scale never seen before - Deliver essential logistics and supply solutions to the exhibition - Transportation by air for key items - Customs clearance services - Service offering for online and onsite merchandise store requirements - Generate new business opportunities - Increase awareness of logistics expertise and roadshow entertainment sector competence, plus promote the capability of our worldwide network and its sustainable solutions THE Logistics Company for the World SIMPLIFYING SERVICES 8 SUSTAINABLE SOLUTIONS The Rolling Stones Exhibit Roadbook | February 2018 The International Specialist LEADERSHIP INNOVATION TEAMWORK PERFORMANCE TIMING PRECISION
PARTNERSHIP OVERVIEW BACKGROUND • Exhibition of over 50 years history of the Rolling Stones, “the greatest Rock ‘n’ Roll band” • DHL as sole Presenting Partner 9 ROLE Official Logistics Partner, Presenting Partner DHL Express Partnership Period: 2015 – 2020 Territory: Global RIGHTS • 360°activation rights – association, PR, advertising, story-telling, (social) media • Touring 12 global cities, starting in London in April 2016 • Integration in all E-RS communication: PR, social media & advertising activities • 1, 750 sqm featuring over 500 artifacts • VIP ticketing access and corporate evenings • Forecasting 500, 000 visitors LOGISTICS • Opportunity to engage staff • Supporting moves of exhibition artifacts and other items • B 2 B platform to strengthen business relationships • Shipping services for both onsite and online merchandise stores • Brand presence on site & in media The Rolling Stones Exhibit Roadbook | February 2018
PARTNERSHIP BENEFITS CONTENT & ACTIVATION Such as onsite brand integration, souvenir program, invitations, ticketing, videos, exhibition guide and promotional material on The Rolling Stones Exhibit website. On TV, radio, internet, web banners, in the press and magazines, outdoor advertising, at merchandise and ticketing points of sale Exhibition branding Merchandise store POS Official The Rolling Stones Exhibit book Official tablet guide Royalty-free licenses to use owned images and footage, with guidelines to be adhered to Please note contract does not Grant rights to use RS music Communication Logo inclusion in The Rolling Stones Exhibit communications material* Brand presence onsite Rights-free images and videos** Business Value Tickets and hospitality - Use of online save-thedate/invitation templates, ticket folder, event info - Giveaways - VIP treatment to access exhibition without queuing - Corporate DHL exclusive evenings Merchandise - Official co-branded merchandise premiums Capsule Collection - Opportunity to create DHL exclusive capsule display of RS artefacts Media outreach - Logistics behind the scenes Note: Activation benefits may vary among The Rolling Stones Exhibit locations. * DHL-The Rolling Stones Exhibit composite logo use should be accompanied by trademark notice on all materials, and approved prior to production ** Only for The Rolling Stones Exhibit events and only upon approval by Corporate Center. All images and event materials require approval before use. 10 The Rolling Stones Exhibit Roadbook | February 2018
TOOLBOX TOOLS FOR ACTIVATION • All toolkit materials are online on the DHL Activator - check them out and download for use from: www. dp-dhl-corporate. net/spt • Any locally created materials must be approved by DHL Express Global Sponsorship and The Rolling Stones Exhibit in advance. Please see Approvals page and contact the DHL Activate Hotline for advice: hotline@dhl-activate. net Event invitation & implementation • Program & ticketing information • VIP entry passes 11 Branded Materials • Ad • Videos • Merchandise / Giveaways The Rolling Stones Exhibit Roadbook | February 2018 Media relations • Infographics • Backgrounder • Editorial content Interactive platforms • Online content • The Rolling Stones Exhibit on dhl. com and dhl. com/inmotion • You. Tube® videos
MERCHANDISE CO-BRANDED MERCHANDISE • It is possible to produce Exhibitionism and DHL co-branded merchandise following the approvals of the exhibition rights holders • A poster is currently available for download • It is also possible to purchase hard and soft copies of The Rolling Stones Exhibit book at wholesale prices, which feature interesting insights to the various artifacts in the exhibition and the band’s history, as well as highlights DHL’s involvement as the Presenting Partner • In addition, further merchandise (non-DHL branded) is available for purchase online via https: //store. digitalstores. co. uk/rollingstones/ (not at discounted prices) and in-store at the exhibition official merchandise shop (with co-branded carrier bags for merchandise purchases) 12 The Rolling Stones Exhibit Roadbook | February 2018
APPROVALS – LOGOS & TERMINOLOGY USE OF LOGO, OFFICIAL DESIGNATION • DHL’s designation is Presenting Partner as well as Official Logistics Partner of The Rolling Stones Exhibit (see logos right) • The Presenting Partner (Delivered by DHL) logo can be used on Black, Red and White as well as the DHL Postyellow if desired • No part of either logo lock-up can be altered, especially the sizing ration of the DHL logo in the Presenting Partner lock-up • In the written form, the title Exhibitionism – The Rolling Stones Exhibit is to appear in lower case and italics but with the first letter of each word of the title is in uppercase: “ Exhibitionism –The Rolling Stones Exhibit, delivered by DHL” Always use an uppercase ‘T’ when referring to The Rolling Stones (or The Stones). • All related promotions / communications need approval from DHL Express (contact hotline@dhl-activate. net ) and Marquee/i. EC • You should allow ten working days for receive feedback from Marquee/i. EC (including band management review) and then account for time required for any necessary changes that are required 13 The Rolling Stones Exhibit Roadbook | February 2018
APPROVALS – IMAGERY & FOOTAGE USE OF IMAGES & FOOTAGE • Still photographic images showing The Rolling Stones may be used for editorial and promotional purposes, but only the five officially approved for use (as shown below) along with the official logo overlaid (see examples). These can be obtained from the relevant section on the DHL Activator. The following guidelines should be followed: • An image cannot be altered or manipulated in any way, cannot be cropped such that a part of an artist is cut off/hidden • Images must be approved by Marquee/i. EC shown in context of use • AV footage is also available for use within DHL content, as approved by Marquee 14 The Rolling Stones Exhibit Roadbook | February 2018
APPROVALS – IMAGERY & FOOTAGE Please see below examples of the band imagery with logo overlay: 15 The Rolling Stones Exhibit Roadbook | February 2018
APPROVALS – IMAGERY & FOOTAGE 16 The Rolling Stones Exhibit Roadbook | February 2018
POST-ACTIVATION FEEDBACK Sharing best practice • Our partnerships provide a great opportunity for all countries to maximize DHL brand recognition through a 360 -degree integrated marketing approach delivered internally as well as externally • Following your activation of the partnership, please submit an overview and details, along with images and videos to Fiona Taag, Global Sponsorship Manager • Your feedback will enable ongoing evaluation of our Partner Program, as well as share ideas amongst colleagues for improved activation • In submitting your activation details, it is important to include such information as hospitality guests, campaign results, media/PR coverage etc 17 The Rolling Stones Exhibit Roadbook | February 2018
CONTENT FOR COMMUNICATION 18 The Rolling Stones Exhibit Roadbook | February 2018
CONTENT FOR COMMUNICATION 19 a. PR & Media b. Branding c. Onsite activation d. Digital/online e. Employee engagement The Rolling Stones Exhibit Roadbook | February 2018
PR & MEDIA • Media material and supporting documents are available on the Activator to assist you in answering media enquiries. • Please note, the opportunity to leverage the logistics story with media is dependent on the location of the exhibit at the time. The next scheduled international move of the exhibition, which may require DHL’s involvement, will take place in Behind-the-scenes @ The Rolling Stones Exhibit is the PR module platform for: August 2018 from Nashville, USA to Sydney, Australia (TBC) • Some existing footage is available showcasing the initial move we did for the launch announcement of the partnership, as well as the move from London to NYC, along with the official The Rolling Stones Exhibit promotional video, and some infographics stating facts and figures about the exhibition and its components • The Rolling Stones Exhibit is organised and managed by Marquee (the holding company for this initiative) and i. EC, exhibition experts. We can access various executives who can be available to speak at events, and to support your local initiatives – subject to availability etc. • DHL Express is managing the requirements of The Rolling Stones Exhibit globally through a project manager working in European operations, and based in the UK – Francis Ktenidis. • DHL has the opportunity to stage PR activations to announce key milestones for the partnership. DHL Express Global Sponsorship and Media Relations will be working with local teams on these initiatives where relevant. For support with PR and media ideas please contact Dan Mc. Grath (daniel. mcgrath@dpdhl. com) or the hotline@dhl-activate. net 20 The Rolling Stones Exhibit Roadbook | February 2018
BRANDING Branding Through our central global partnership with The Rolling Stones Exhibit, the DHL brand is featured prominently as the Presenting Partner, in media backdrops, venue branding, souvenir program, exhibition tablet guide, outdoor and various other advertising artworks (examples shown), as well as online on The Rolling Stones Exhibit website. Please note other ‘official category’ sponsors of the Exhibition appointed over time may be present on promotional materials (subject to a maximum of 4 such others) as well as a media partner, city tourism partner/ smaller local sponsors by city. 21 The Rolling Stones Exhibit Roadbook | February 2018
DIGITAL & ONLINE DHL meets The Rolling Stones Exhibit Features of our partnership can be found on www. youtube. com/user/dhl , www. dhl. com/In. Motion, www. stonesexhibitionism. com and social media channels DHL. com/en/about_us/partnerships or DHL. com/In. Motion: stonesexhibitionism. com: • Key partnership information • Overview of the exhibition – DHL featured, also ticketing purchases • Brand news • Facebook • Video content and advertising info • Twitter • News and editorials • You. Tube Facebook, You. Tube ® and social media • DHL will periodically post interesting insights and facts on DHL’s global page on Facebook. • DHL uses You. Tube® as a hub for all videos, with a dedicated DHL Partnerships playlist in which The Rolling Stones Exhibit edits will be featured. • The web address of www. dhl. com/In. Motion is also allowed to be used for all marketing communication materials. 22 The Rolling Stones Exhibit Roadbook | February 2018
EMPLOYEE ENGAGEMENT Our staff are our greatest brand ambassadors, and our global partnerships are a fascinating and lively platform on which to engage our employees. Some ideas for internal activation include: • Use of partnership facts, figures and insights to create quizzes for internal competitions and promotions • Use of music theme for driving internal campaigns or HR programmes e. g. teamwork, performance etc. (please note there are restrictions on use of Rolling Stones soundtracks) • Use of merchandise or exhibition tickets as campaign incentives or for reward and recognition of outstanding performance For further information or ideas please contact the DHL Activate Hotline: hotline@dhl-activate. net. 23 The Rolling Stones Exhibit Roadbook | February 2018
ACTIVATION FOR BUSINESS VALUE 24 The Rolling Stones Exhibit Roadbook | February 2018
ACTIVATION FOR BUSINESS VALUE 25 a. Customer campaigns/promotions b. Ticketing The Rolling Stones Exhibit Roadbook | February 2018
CUSTOMER CAMPAIGNS & PROMOTIONS DRIVING THE BUSINESS • Promotional activities such as competitions can be used as a means of promoting DHL’s status as a Global Partner and Official Logistics Partner of The Rolling Stones Exhibit to attract new customers and reward existing customers. • The use of all the various The Rolling Stones Exhibit rights and assets, such as tickets for promotional purposes is a great way to leverage the partnership beyond pure targeted guest hosting. • For example, an e-DM campaign can be implemented with minimal spend, helping to stimulate additional business either through an existing customer base (upsell, cross-sell, stimulate lapsed customers) or to achieve lead generation through a new potential customer base (as a wider public promotion). • Please note that all The Rolling Stones Exhibit related promotions / communications need approval from our partners Marquee and i. EC, and should be sent to hotline@dhl-activate. net for approval before release, allowing minimum 10 working days for this process. • Please note that Rolling Stones soundtracks cannot be used for promotional purposes given rights attached (either band-owned or by Universal Music) • Please refer to the guidelines provided in the Approvals section of this Roadbook. Further information can be found on the DHL Activator, or by contacting the DHL Activate Hotline: hotline@dhl-activate. net. 26 The Rolling Stones Exhibit Roadbook | February 2018
All enquiries must be directed TICKETS & HOSPITALITY to the DHL Activate Hotline. VIP PASSES • As Official Logistics Partner, DHL has access to VIP passes for The Rolling Stones Exhibit free of charge • As a DHL Express owned sponsorship, the contractual assets are largely for the benefit of this Business Unit (BU). However, other BUs can purchase tickets at a 15% discount via the DHL Activate Hotline: hotline@dhl-activate. net, with at least 14 days notice and subject to availability. • The VIP passes provided to us enable holders to access the exhibition without queuing as per usual public entrance – these passes are unique to DHL guests. CORPORATE HOSPITALITY • In addition, in each exhibition location, DHL Express has the right to host a Corporate Event for 150 of DHL’s VIP guests during Corporate Event Hours on an agreed and available date, with a Corporate Event F&B Package included provided that all other costs other than Venue hire is at DHL’s cost. An additional 2 Corporate Event nights are also provided, with catering and all costs to be at DHL’s cost. • DHL Express also has the opportunity to host an exclusive corporate preview walk-through of the Exhibition for DHL guests prior to the Exhibition being open to the public (either as an evening or morning event) on 6 occasions during the agreement term, subject to approval of the relevant Venue on timing. HOST CITY PREMIERES • A major press conference and opening night premiere will also take place in each Venue city announcing the Exhibition coming to that country/city. DHL Express can invite up to 30 guests to this event in each city including pre-approved members of the media (or 10% of the number of invited guests whichever is the higher). Where possible, a member of The Rolling Stones band will attend • At these events, a DHL Express representative is permitted to address the press conference (content to be pre-approved) 27 The Rolling Stones Exhibit Roadbook | February 2018
ACTIVATION SUPPORT 28 The Rolling Stones Exhibit Roadbook | February 2018
ACTIVATION SUPPORT 29 a. Contacts b. Partnership activation process c. Planning d. Compliance guidelines The Rolling Stones Exhibit Roadbook | February 2018
CONTACTS Always there to support you! Following the downloading and viewing of information from the DHL Activator, the DHL Activate Hotline is your first point of contact for all other questions regarding partnership activation hotline@dhl-activate. net Further useful contacts: Tickets ticketing@dhl-activate. net Media Dan Mc. Grath: daniel. mcgrath@dpdhl. com DHL Partner Program (Global Sponsorship, DHL Express) Fiona Taag: fiona. taag@dhl. com Tag (campaign and toolkit adaptation support) dhlaccountteam@tagworldwide. com Maverick (activation support) lucy@mavericksports. com 30 The Rolling Stones Exhibit Roadbook | February 2018
ACTIVATION PROCESS Centralize Global Team Process Development of activation program & tools, facilitate smooth running of global properties “Centre of excellence” holding knowledge of what is achievable and how 2 way flow of information through ‘The Hub’ 31 Engage Activate Empower the regions Support countries by providing ideas how / countries to deliver to leverage the global assets on a local level Understand how to engage and why it is Provide an important to leverage exceptional library of the global assets tools on the DHL Activator that the Give background as countries can use to the DHL and help guide them sponsorship of the in the process property Provide event Excite and inspire breakdown guides for people to want to planning their event activate even if the locally global property doesn’t appear live in Monitor DHL Activate their country Hotline to provide support The Rolling Stones Exhibit Roadbook | February 2018 On Brand Feedback Give countries approved artwork and imagery from central sources Feedback against KPIs to capture consistent content & measures Provide do’s and don’ts that stipulate exactly what can and can’t be done Content provided by countries for In. Motion platform where relevant Launch procedure for anything that falls outside the set of parameters Share best practice examples and partnership updates via monthly Activate newsletter Provide central branded range of merchandise by partnership for country purchase
Additional global funding can on occasion be made available to support local Express activation. Well executed local plans will be considered for additional funding, so make sure to share plans as early as possible during stage 1 of planning to be considered PLANNING How to Plan Below is a time-lined guide developed for countries as a base when developing local-activation plans. STAGE #1: ACTIVATION PLANNING 10 -12 WKS BEFORE - Finalize overall Country Activation Plan with DHL Global & Regional liaison contact STAGE #2: PROMOTIONAL ACTIVITY 8 -10 WKS BEFORE - Direct mailers to selected customers - E-DM blast to retail - Customers with discount shipments - Invoice inserts STAGE #3 CUSTOMER ENGAGEMENT 6 -8 WKS BEFORE - Event planning - Sales internal engagement – briefing, agreement on participation - Event program - Premium items / giveaways - Objectives, roles & responsibilities - Issue invitations to customers - Face-to-face customer visits 32 The Rolling Stones Exhibit Roadbook | February 2018 STAGE #4: MEDIA & PR 4 -6 WKS BEFORE - Media plan (local) activated including but not limited to: - Print ads - Feature story - Press release on partnership - Invoice inserts - Website feature - Use of partnership logo and promotional materials (as giveaways) in internal activities STAGE #5: CUSTOMER HOSPITALITY STAGE #6: POST EVENT ACTIVITY WEEK 1 -2 WKS AFTER - On-site event - Post activity report - Goody bags - Follow up on leads - Detailed program secured during the event - Sales visit on potential leads - Thank you gift for guests (e. g. , photo book)
COMPLIANCE GUIDELINES Working within gift limitations To distinguish gifts, hospitality, entertainment and sponsored event offers that strengthen business ties from bribes, please refer to the following summary chart of the Approval Concept in the revised Anti-Corruption and Business Ethics Policy: Anti-Corruption and Business Ethics Policy (Section 3) Permission Gifts Hospitality Entertainment New Section 4 Sponsored Events Not permitted > 100 EUR, permissible > 250 EUR, permissible only with prior written approval of GCO or BU Compliance Officer Compliance Officer (see Section 3. 2 / 3. 6) > 250 EUR, permissible only with prior written approval of GCO or BU Compliance Officer (see Section 3. 2 / 3. 6) > 250 EUR, permissible only with prior written approval of Compliance (GCO or BU Compliance Officer) (Section 4. 5 / 4. 6) May be permitted after Cost Center approval < 100 EUR, (see Section 3. 3 / 3. 5) < 250 EUR (see Section 4. 3) Permitted – specific approval not required nominal value such as calendars and other promotional giveaways (see Section 3. 1) reasonable; normal business setting (see Section 3. 1) n/a < 100 EUR (see Section 4. 2) Note: In addition to the above summary the DP DHL Anti-Corruption and Business Ethics Policy applies and must be considered. 33 The Rolling Stones Exhibit Roadbook | February 2018
APPROVAL FROM COMPLIANCE EXCEPTIONS DHL will apply the following rules to approve and monitor entertainment / hospitality events with an external component (e. g. Sponsored Event, Cultural or Sports Events, Dinner etc. ) that go beyond the EUR 250 threshold per invitee: [Not included are “pure” DHL events such as HUB Openings, Business Awards, etc. ] 1. Principles laid down in the DP DHL Code of Conduct / Anti-Corruption and Business Ethics Policy must be considered. 2. No violation of applicable local laws or regulations. 3. Hierarchic level / status of the invitee must be proportionate / appropriate to the event. 4. Should not form a pattern or series of events (no more than one person per year) 5. Standard compliance letter to customer / customers acknowledgement that invitation does not violate their own internal policies and guidelines (or reference with the invitation: “By accepting this invitation we assume that you have the full agreement from your company to attend and that it in no way infringes your own company policies. ” ) 6. No motivation to influence pending business decisions / no pending bids. 7. Must not be Public Officials. 8. Invitees must be hosted / accompanied by appropriate DHL personnel and where possible events should include customer information (aspects on products/service, discussion forums, lectures, facility tours etc. ) 9. Requests for exceptions must be on the standard template and all fields need to be completed: • Costings must be genuine and comprehensive (e. g. Transport + Meals + event +hotel etc. • Invites for Spouses / partners / family members subject to approval • Hosting and attending DHL Personnel should also be listed on the template 10. All invitations (can be summarized per event) must be approved in writing Prior to the event by the Country Manager and the relevant Regional CEO, with notification to the relevant BU Compliance Officer. 11. A record of all approved Exceptions must be forwarded to the BU Compliance Officer and also kept on file / stored locally for possible future audit purposes. 12. All staff requesting or approving specific corporate hospitality must have concluded the web-based DP DHL Anti-Corruption Training on my learning world (www. mylearningworld. net) 13. If in doubt, please ask! 34 The Rolling Stones Exhibit Roadbook | February 2018
THE ROLLING STONES GENERAL INFORMATION 35 The Rolling Stones Exhibit Roadbook | February 2018
ROLLING STONES GENERAL INFORMATION 36 a. Band background b. Popularity c. Key facts d. Milestones in history The Rolling Stones Exhibit Roadbook | February 2018
BAND BACKGROUND • The Rolling Stones are an English rock band formed in London in 1962. • The first settled line-up consisted of Brian Jones (guitar, harmonica), Ian Stewart (piano), Mick Jagger (lead vocals, harmonica), Keith Richards(guitar), Bill Wyman (bass) and Charlie Watts (drums). Stewart was removed from the official line-up in 1963 but continued as an occasional pianist until his death in 1985. Jones departed the band less than a month prior to his death in 1969, having already been replaced by Mick Taylor, who remained until 1975. Subsequently, Ronnie Wood has been on guitar in tandem with Richards. Following Wyman's departure in 1993, Darryl Jones has been the main bassist. Other notable keyboardists for the band have included Nicky Hopkins, active from 1967 to 1982; Billy Preston through the mid 1970 s (most prominent on Black and Blue) and Chuck Leavell, active since 1982. The band was first led by Jones but after teaming as the band's songwriters, Jagger and Richards assumed de facto leadership. • The Rolling Stones were in the vanguard of the British Invasion of bands that became popular in the US in 1964– 65. At first noted for their longish hair as much as their music, the band are identified with the youthful and rebellious counterculture of the 1960 s. Critic Sean Egan states that within a year of the release of their 1964 debut album, they "were being perceived by the youth of Britain and then the world as representatives of opposition to an old, cruel order — the antidote to a class-bound, authoritarian culture. “ • They were instrumental in making blues a major part of rock and roll and of changing the international focus of blues culture to the original type blues typified by Chess Records artists such as Muddy Waters—writer of "Rollin' Stone", after which the band is named. After a short period of musical experimentation, the group returned to its bluesy roots in the late 60 s/early 70 s - generally considered to be the Rolling Stones' "Golden Age". It was during this period the band were first introduced on stage as "The World's Greatest Rock and Roll Band". Musicologist Robert Palmer attributed the "remarkable endurance" of the Rolling Stones to being "rooted in traditional verities, in rhythmand-blues and soul music", while "more ephemeral pop fashions have come and gone". 37 The Rolling Stones Exhibit Roadbook | February 2018
BAND BACKGROUND, CONTINUED • The band continued to release commercially successful records in the 1970 s and sold many albums. In the 1980 s, a feud between Jagger and Richards about the band's musical direction almost caused the band to split but they managed to patch their relationship up and had a successful comeback. • Since the 1990 s, new recorded material from the group has been increasingly less well-received and less frequent. Despite this, the Rolling Stones have continued to be a huge attraction on the live circuit, with big stadium tours in the 1990 s and 2000 s. • By 2007, the band had made what were then four of the top five highest-grossing concert tours of all time. • The Rolling Stones were inducted into the Rock and Roll Hall of Fame in 1989, and the UK Music Hall of Fame in 2004. Rolling Stone magazine ranked them fourth on the "100 Greatest Artists of All Time" list, and their estimated sales are above 200 million. They have twenty-nine studio albums, eighteen live albums and numerous compilations. In 2012, the band celebrated its 50 th anniversary. In 2013, the band ranked 10 th on the Billboard Hot 100 All-Time Top Artists chart. 38 The Rolling Stones Exhibit Roadbook | February 2018
KEY FACTS Music: • 53 albums • 120 singles • 240 million albums sold • 8 number 1 hits • 1, 826 concerts played • 45 million+ live audience • More people have seen The Rolling Stones live than any other band in history • 1. 5 million fans attended the band’s free concert at Copacabana Beach, Rio de Janeiro in Feb 2006 Fan following: • 37. 4 million global database • 5 million app downloads • 427 million You. Tube views • 3. 23 million Twitter followers • 1. 5 million Instagram followers • 20 million Facebook fan base – 41% female, 58% male • Largest Facebook fan demographic is aged 18 -34 • USA has largest fan base is USA (4. 6 million) followed by Mexico (1. 8 million) • 878, 000 You. Tube subscribers 39 The Rolling Stones Exhibit Roadbook | February 2018
POPULARITY The most iconic rock ‘n roll band ever, with The Rolling Stones logo as the most globally recognised of any music artist i. EC in conjunction with The Rolling Stones commissioned Goldstone Research/Toluna to survey 500 adults from the United Kingdom to delve into the likely exhibition audience and how strong their presence remains within the UK market. Popularity: • The Rolling Stones are today’s most popular artist – ahead of other iconic bands from the past 40 years including David Bowie, Coldplay, Ed Sheeran and Adele with over 7/10 adults liking them • Half the adult population own music by The Rolling Stones • 8/10 adults believe The Rolling Stones are iconic • 77% of adults believe The Rolling Stones have helped shape popular culture Demographics: • 2/3 people aged 18 -34 like The Rolling Stones • 73% of 18 -34 s respect The Rolling Stones for their achievements • Over 1/4 (26%) of The Rolling Stones fans are under 35 • Over 60% of The Rolling Stones fans are under 55 • 44% of people who have seen The Rolling Stones live are under 35 40 The Rolling Stones Exhibit Roadbook | February 2018
MILESTONES IN HISTORY July 12, 1962: Brian came up with the band’s name Rollin’ Stones – during a phone call to Jazz News, to put an advert in for the bands gig at The Marquee Club. The band needed a name. Brian picked up a Muddy Waters LP and the first song was called Rollin Stone Blues – hence the name! July 12, 1962: The Rolling Stones Play their first ever gig at London’s Marquee Club December 10, 1962: Bill Wyman auditions for the Rolling Stones and gets the job. As well as his bass playing talents, his amplifier and speaker cabinet impress the band. January 23, 1963: Charlie Watts and Bill Wyman become permanent members of the Rolling Stones April 14, 1963: The Stones take up residency at the Crawdaddy Club in Richmond. Club boss Giorgio Gomelsky invites the Beatles. John, Paul, George & Ringo see the gig and meet the Stones for the first time. May 1, 1963: Rolling Stones manager Eric Easton asks Stones piano player Ian Stewart to step down from the line-up because he ‘doesn’t look right’. He stays on as road manager and plays on a number of their classic albums down through the years May 5, 1963: Dick Rowe of Decca Records, the man who famously turned down The Beatles, witnesses the Rolling Stones in concert and signs the Rolling Stones to their first recording contract 4 days later. June 7, 1963: The Rolling Stones first ever single is released in the UK. ‘Come On’ is a Chuck Berry cover and reaches number 21 in the UK singles chart September 10, 1963: John Lennon and Paul Mc. Cartney join a Rolling Stones rehearsal and bring them a new song they’ve written - ‘I Wanna Be Your Man’ will be the Stones next single January 1, 1964: The Rolling Stones appear on the first ever broadcast of British TV’s Top of the Pops. They perform ‘I Wanna Be Your Man’ April 17, 1964: The Rolling Stones’ first album, The Rolling Stones, is released in the UK. The first band to NOT have their name on the cover of an album. The album goes to number one for twelve weeks June 1, 1964: The Rolling Stones arrive in New York City for their first ever American tour, and hold a chaotic press conference on arrival at Kennedy Airport. Following on from the success of The Beatles this was the start of what the media called ‘The British Invasion‘ June 26, 1964: The Rolling Stones release their first ever number one hit single, It’s All Over Now written by soul legend Bobby Womack December, 1968: Filming for The Rolling Stones' Rock and Roll Circus show takes place in London. John Lennon, The Who, Eric Clapton, Taj Mahal and Jethro Tull support the Stones. This groundbreaking concert film is kept on the shelf and is not released for 28 years. 41 The Rolling Stones Exhibit Roadbook | February 2018
MILESTONES IN HISTORY July 5, 1969: The Rolling Stones perform their first full concert in over two years, headlining a free concert in Hyde Park in London to over 250, 000 people. November 7, 1969: The Rolling Stones move into arenas (including New York's Madison Square Garden) as they begin their first US tour in over three years, therefore reshaping the live music industry and experience as we know it today March 4, 1971: The Rolling Stones kick off their Farewell Tour of Great Britain, their first British tour in four and a half years. They had decided (for tax reasons) to move to the South of France March 26, 1971: The Stones return to their roots at The Marquee Club, London, to say goodbye. This was the final date of their ‘farewell to the UK’ tour. April 20, 1971 – Stones become tax exiles, leave England head for the South of France. April, 1971: The band launch their own label, Rolling Stones Records, via Atlantic Records with the release of the single, Brown Sugar. The following week, they release their’ 11 th album, Sticky Fingers, packaged in the iconic Zip cover. Also unveiled at the same time, the tongue and lips logo, becomes a design classic, still in use 45 years on December 4 -6, 1973: Mick Jagger records the basic track of It's Only Rock 'n Roll with Ron Wood at The Wick, guitarist's home in Richmond, Surrey, the first step on the road to the musician eventually joining the band. November 1974: Guitarist Mick Taylor leaves the Rolling Stones, the month after the release of the ‘It's Only Rock and Roll’ album May 1, 1975: The group, including new guitarist recruit Ronnie Wood, announce their 1975 Tour of the Americas with a performance of Brown Sugar on a flatbed truck driving down 5 th Avenue in New York City. December 19, 1975: Ronnie Wood formally joins the Rolling Stones May 2, 1976: The group begins their biggest European tour to date. September 14, 1977: The Rolling Stones’ third live album, Love You Live, is launched at the Marquee Club, London. The album’s artwork is signed by Andy Warhol, who created it August, 1981: The band issue the single Start Me Up ahead of their next album Tattoo You and the announcement of another US tour July 13, 1985: At Live Aid in Philadelphia, Mick Jagger duets with Tina Turner. Later, Keith Richards and Ronnie Wood perform with Bob Dylan December 12, 1985: Ian Stewart, founding member of The Rolling Stones, dies suddenly of a heart attack, at age 47 42 The Rolling Stones Exhibit Roadbook | February 2018
MILESTONES IN HISTORY January 24 th 1989: Mick Jagger and Keith Richards meet up in Barbados to discuss working together again following their induction in the Rock and Roll Hall of Fame. August 31, 1989: The Rolling Stones kick off their first tour in seven years to support a brand new studio album. The Steel Wheels world tour breaks box office records in ten countries. Over 2 million people pack stadiums around the world to see the band back in top form January 6, 1993: Bill Wyman announces he is quitting the Rolling Stones September 30, 2002: They issue the career-spanning double album compilation, ‘Forty Licks’ February 18, 2006: The Rolling Stones perform to the biggest crowd of their career, 1. 3 million on the beach at the Praia de Copacabana in Rio de Janeiro April 8, 2006: The band play mainland China for the first time at Shanghai's Grand Stage Theatre. They are banned from performing the songs Brown Sugar, Honky Tonk Women, Rough Justice, Beast of Burden and Let’s Spend The Night Together October 29, 2006: Martin Scorcese films the first of two concerts at the Beacon Theatre, New York, for what becomes ‘Shine a Light, ’ the band's definitive live movie, named after the Exile on Main Street track. August 26, 2007: After two years, The Rolling Stones bring an end to A Bigger Bang World Tour, the longest and biggest tour of their career and highest grossing in rock history July 12, 2012: On the 50 th anniversary of their first ever concert, The Rolling Stones return to the Marquee Club. In their first public appearance together four years, world famous photographer Rankin captures them outside the iconic venue October 18, 2012: The band, along with Bill Wyman, attend the premiere at the Odeon Cinema in Leicester Square, London, during the London Film Festival, of the new documentary film about the group, Crossfire Hurricane November 25, 2012: The band starts their first tour in five years, at the O 2 Arena in London. Bill Wyman joins them for It's Only Rock 'n Roll and Honky Tonk Women while Mick Taylor guests on Midnight Rambler. June 29 th, 2013: The Rolling Stones appear for the first time at the legendary Glastonbury Festival in front of a record breaking 100, 000 fans. Critics all agree it’s one of Glastonbury’s finest ever performances. June 6, 2015: 50 years since the release of The Rolling Stones hit single (I Can’t Get No) Satisfaction. The fuzz guitar sound is born. Keith Richards says the classic riff came to him while sleeping. It goes on to be a number one in over 40 countries July 1, 2015: The Rolling Stones announce their first ever major exhibition. The Rolling Stones Exhibit, presented by i. EC Exhibitions and delivered by DHL, will open at London’s Saatchi Gallery in April 2016. 43 The Rolling Stones Exhibit Roadbook | February 2018
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