Executive Briefing HP Software Brad Hipps Director Mobility

Executive Briefing HP Software Brad Hipps, Director, Mobility & Solutions May 15, 2013 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

Global scale and reach that only HP can deliver 16, 000+ employees 70+ countries 7, 000 engineers & developers working for you on the ground in more than who deliver innovative products One of the largest 2 Saa. S providers © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

Powerful Enterprise Software Business Market-leading software to make information and applications work for you 94% More than Fortune 100 50, 000 of the customers 6 th largest #1 #2 software company in the world with or in key enterprise software markets 3 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. $4 B in revenue

Making your ideas a reality Delivered Your ideas Enhance Products Transform Processes Services 4 Disrupt © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

Making your ideas a reality Your ideas Products Governance and strategy Information Applications Processes Infrastructure Services 5 Legal and compliance © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. Delivered

What stands in the way? Information Silos of information $ € ¥ Increasing security attack surface Applications App Mobile app Legacy app Website Service Saa. S app Infrastructure ●● 6 ●● © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. Underperforming applications Manual, slow response to changing conditions

Proactively protect your digital assets 7 HP Software for security Making information and applications work for The confidence, insight, and agility to perform better you $ € ¥ HP Software for big data App Mobile app Legacy app Website Service Saa. S app HP Software for IT management ●● ●● © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. Get faster answers from all your information Deliver applications that perform to your standards Automate and accelerate your enterprise

HP Performance Suites IT 8 Security Legal & Compliance Marketing Optimize Secure Govern Monetize • Service & Portfolio Management • Application Lifecycle Management • Cloud Automation • Business Service Management • Application Security • Security Intelligence • Network Security • Archiving & Compliance • e. Discovery • Enterprise content Management • Data Protection • Web Content Management & Optimization • Intelligent Contact Center • Customer Interaction Analytics © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

HP Performance Suites IT 9 Security Legal & Compliance Marketing Optimize Secure Govern Monetize • Service & Portfolio Management • Application Lifecycle Management • Cloud Automation • Business Service Management • Application Security • Security Intelligence • Network Security • Archiving & Compliance • e. Discovery • Enterprise content Management • Data Protection • Web Content Management & Optimization • Intelligent Contact Center • Customer Interaction Analytics © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

Optimize your value Driving value throughout the IT lifecycle IT Performance Suite Strategy to Portfolio Drive IT portfolio to business innovation 10 Requirements to Deployment Request to Fulfillment Detection to Correction Build what the business wants, when it wants it Capture, fulfill & monitor IT services Anticipate & resolve production issues © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

Optimizing value with the IT Performance Suite NNIT Avis United Vodafone Macy’s Australian Red Cross University of Leeds VW Russian Railways Sky Cardlytics Guess 11 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

Optimizing value with the IT Performance Suite United had a vision… to rationalize investments, consolidate assets and improve corporate-wide processes in a merger driven business. 12 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

Optimizing value with the IT Performance Suite Do the right things, and do things right Powered by the HP IT Performance Suite • HP Project & Portfolio Management + Executive Scorecard Ideas into outcomes • Reduced time to develop by 52% • Changed time to deploy from 6 -8 weeks to a few hours • Moved strategic to tactical spend ratio from 1: 24 to 1: 2 13 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

Drive IT portfolio to business innovation Strategy § Define objectives § Financial planning § Set up policies and guidelines § Enterprise architecture Demand Selection § Consolidate demand § Create business cases § Business value, risk, costs, benefits & resources § What-if-analysis § Rationalize portfolio § Ensure governance § Allocate resources, fund and charter projects Monitor & change § Optimize portfolios § Communicate value § Evaluate benefit realization Executive Scorecard Project & Portfolio Management Application Portfolio Management 14 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

Optimizing value with the IT Performance Suite NNIT Avis United Vodafone Macy’s Australian Red Cross University of Leeds VW Russian Railways Sky Cardlytics Guess 15 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

Optimizing value with the IT Performance Suite Sky was inspired… to help customers get the most from their subscription with innovative new media and mobile products. 16 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

Optimizing value with the IT Performance Suite Rapid access to new media products Powered by the HP IT Performance Suite • HP Application Lifecycle Management • HP Business Service Management Application speed • Rapid cycle time boosting throughput by 400% • Reduced risk of application down-time • Center of Excellence that supports growth and innovation 17 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

Building what the business wants, when it wants it Requirements Develop Test Deploy § Business process model § Technical policy § User experience § Development (Agile, iterative, waterfall…) § Functional & technical § Source & set up dev environment Agile Manager § Functional: desktop, web, mobile § Performance: desktop, web, mobile § Security: static, dynamic § Release plan § Deployment assets § Change and configuration process § Knowledge management § App monitoring Application Lifecycle Management Dev integrations Anywhere Quality Center Performance Center Fortify Service Virtualization 18 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. Service Mgmt. Business Service Mgmt. Continuous Delivery Automation

Optimizing value with the IT Performance Suite NNIT Avis United Vodafone Macy’s Australian Red Cross University of Leeds VW Russian Railways Sky Cardlytics Guess 19 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

Optimizing value with the IT Performance Suite NNIT was determined… to reduce costs by automating processes while also creating a scalable infrastructure to power international growth. 20 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

Optimizing value with the IT Performance Suite “Cloud is not the goal: the goal is more value. ” – Jens Maagøe, senior architect, NNIT Powered by the HP IT Performance Suite • HP Cloud Service Automation • HP Data Center Automation • HP Business Service Management • HP u. CMDB Service automation and scalability • 80% reduction in validation costs • Virtual server deploys from 3 days to 1 hour; physical deploys from 5 days to 2 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. 21 hours

Capture, fulfill and monitor IT services Define & publish Order a service Route & fulfill § Repeatable service § Portal / IT engagement § Standardization § Personalized experience § Integrate with incident, change, asset & demand § Automate provisioning & status update § Alignment with business objectives § Self-service Service Request Catalog Service Management Asset Management Cloud Service Automation & Orchestration 22 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. Measure & charge § Chargeback / showback § Cost transparency § Influence demand § Surveys and ratings

Optimizing value with the IT Performance Suite NNIT Avis United Vodafone Macy’s Australian Red Cross University of Leeds VW Russian Railways Sky Cardlytics Guess 23 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

Optimizing value with the IT Performance Suite Vodafone Ireland had a vision… to deliver first-class customer experience by ensuring its business services are accessible and serving customers 24 x 7. 24 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

Optimizing value with the IT Performance Suite First-class customer experience Powered by the HP IT Performance Suite • HP Business Service Management featuring the Run-time Service Model Application performance • 65% uplift in service quality ratings of “good/excellent” • 77% reduction in cumulative monthly service downtime • Payback in less than 1 year 25 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

Anticipate and resolve production issues Detect Diagnose § Events, alarms & metrics from everything § Root cause § User issues § Define escalation path § Relationship among events § Auto-fix common issues § Severity & business impact Business Service Management Change § Change request § Risk analysis § Approvals Service Manager Ops Analytics & Intelligence App Performance Management Systems Management Storage Management Network Management Universal CMDB, Universal Discovery 26 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. Resolve § Implement change § Verify recovery § Close records Automation & Orchestration

The HP IT Performance Suite Executive Scorecard for instant insights Service & Portfolio Management Application Lifecycle Management Cloud Automation Business Service Management HP Anywhere for mobile Drive IT portfolio to business innovation United 27 Build what the business wants Sky Capture, fulfill & monitor IT services Anticipate & resolve production issues NNIT Vodafone © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

Thank you. © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.