Examples of Successful Campaigns Ian Martin Web Communications

Examples of Successful Campaigns Ian Martin Web Communications Unit

Advantages of Online Campaigns • • Low cost High Speed Global Reach On Target

Examples of Successful Campaigns

Million Dollar Homepage • Novelty • Media Attention • Small outlay www. milliondollarhomepage. com

Take Note (Staedtler) • Free functionality • User-generated • Effective use of media www. takenote. com. au

Feed me Better • Celebrity endorsement • Cross-media • Timely www. feedmebetter. com

Christian Aid week • Simple • Recognisable • Eye-catching www. caweek. org

Labour. Start www. labourstart. org • Global network • Multilingual • Uses technology (rss, podcasts, video, radio)

Methods of promotion • • Related Websites Search engines Directories Press/friend release Blogs Myspace You. Tube Social Bookmarking

EI can reach (and help you to reach): • 30, 000 teachers • 384 affiliates • 168 countries

So how do we put this into practice? • Well, we don’t. Yet

Education International is involved with 3 campaigns • World AIDS Day • Global Action Week • World Teachers’ Day

World Teachers’ Day • Target: Government, Teachers, Students • Message The Important role of teachers; the conditions necessary for them to perform that role • Outcomes Teachers are respected and paid well 5 October is recognised as WTD That the 1966 Rec is implemented

World Teachers’ Day 2008 • Concerted effort to reach students • Push/pull web strategy • Target the mainstream media

Labour. Start: A case study