EXAMPLES Examples Campaign Messaging Example provided by Save

EXAMPLES

Examples: Campaign Messaging Example provided by Save the Children U. S. 2

Examples: Social Media 3

Examples: Social Media 4

Examples: Social Media 5

Examples: Social Media 6

Examples: Social Media 7

Examples: Photography • • Photographs showing that development programs help people reach their human potential were found to be persuasive with members of the Engaged Public. This type of image also supports the idea that development helps people achieve independence over the long term. “Pictures make me want to help more than words. ” – U. S. survey participant Other top photography themes: • Progress • Empowerment • Hope Portrait of two students with their names written on a black board at the Colobane Lansar B. school in Dakar, Senegal on November 14, 2012. 8

Examples: Blogs In rural Tanzania, a matriarch named Mariam is feeding her family’s dreams for a better future Each evening before sunset, Mariam gathers her family on a straw mat outside her red brick home in rural Tanzania to enjoy a dinner of ugali, a traditional maize porridge, along with other locally grown crops like spinach, rice and beans. Sitting alongside her husband, three children and four grandchildren, Mariam describes the pride she takes in giving them the nutrition they need to stay healthy and strong. World Food Program USA Blog: http: //bit. ly/1 Kd. Uy. OQ 9