EVRY Brand Platform COMMUNICATING INSIDE AND OUT CONFIDENTIAL

Our brand’s role Our brand is not a logo, it’s more than that. Our brand is the perception in people’s minds about who we are, what we do and how we create value. A brand is alive, it’s out there every day, collectively building our reputation through the way we act, what we say, what we don’t say, how we look and how we engage with the people that matter to our success. By developing our brand, we create a powerful tool that we can use to address various business challenges that we meet, from communicating our services, to connecting with investors, to attracting top talent to the organisation. 2 Attract new customers Grow existing relationships Change perceptions Maintain investor interest Build brand loyalty Strengthen internal culture Turn people into advocates

Internal EVRY’s Brand Platform Vision Creating Digital Advantage for tomorrow’s leaders This is an overview of our brand. It illustrates our Vision, Mission and Values, the internal principles that unite us and help us compete. It also describes how we express ourselves externally to all our stakeholders, describing how we want to be recognised, who we need to reach and how we communicate to them. Our brand is a tool to reach our objectives, so it must always reflect and serve our business strategy Read on for more detail… Mission Together, we identify Opportunities and Deliver superior solutions, creating tangible value for customers and society Values Anticipate needs Go beyond expectations Perform together Empower and inspire Business Strategy 1. Operational Efficiency 2. Vertical Differentiation 3. Customer Engagement 4. Strategic Partnership Brand Position Nordic Challenger Brand Expression Positive Progressive External 3 Stakeholders Customers Investors Partners Suppliers Staff

Our vision is where we see ourselves in the foreseeable future, it’s something to stretch for. We’ve taken a customer centric strategy, therefore we should always be constantly asking, how we can help customers fulfil their ambitions? Technology is essential to today’s business. With such strong opportunities, we need to go to great lengths to find solutions, that truly benefit our customers. We need to help them maximise every digital opportunity, perform more effectively and stay ahead in their area of expertise. This is what it means to have Digital Advantage. 4 Creating Digital Advantage for tomorrow’s Leaders.

Our Value Proposition defines the value we provide to our customers. Many of our competitors talk about “enabling, ” helping the customer achieve digital transformation. Our service provides more. We believe that deploying digital transformation is only half the story. Our value is not only in the insight, implementation and service we provide, but fundamentally its in the results we create for our customers. Their ability to react to market changes, improve operations, maximise efficiency and lead with genuine digital innovation is crucial to their future success. We aim to be with them all the way, guiding them to be the best they can be – that is what it means to have Digital Advantage should emanate throughout all our communication, conveying the value we create everyday. 5

Our Mission Our mission describes how we will fulfil our vision. By using digitalisation and smart solutions, we create Digital Advantage for our customers and contribute to society. In principle this means: 1. Be customer centric - their challenge is our challenge. 2. Identify opportunities that provide Digital Advantage. 3. Leverage the strengths of our strategic partners. 4. Recommend the best choice in solutions and services. 5. Provide guidance towards a swift, secure transformation. Together, we identify opportunities and deliver superior solutions, creating tangible value for customers and society. 6

Our Brand Position The brand position is the impression we build, in the target audience’s mind, in comparison to other providers. With the exception of some local competitors we are the only substantial IT company, in the Nordic region. However, we acknowledge the strengths of our global competitor’s and seek to challenge them. Consequently, we define our position as The Nordic Challenger. Why should I believe it? • The Nordic region is our territory • We have the scale, expertise and services • We have deep local knowledge of all key Nordic industries • We are close enough to service these industries. • We’re immersed in Nordic business culture • We can personally connect with customers • We have the agility to serve customer’s immediate needs. 7 The Nordic Challenger

EVRY’s Values EVRY’s values form part of our DNA and are the basis from which we build our culture. They serve as a guide to drive our decisions and behavior to build our shared success. Anticipate needs Perform together • Know your customers – be there for them • Understand your clients and their business • Foresee opportunities and initiate change • Respect each other • • Go beyond expectations Empower and inspire • • 8 Strive for excellence Dare to think differently Challenge conventions and shape the future Trust your strengths and develop your talent Create effective and close partnerships with our customers Share your insight, build our knowledge Build strong and enthusiastic teams Be curious, open and have fun Share your energy and ideas with others Be open to new ideas yourself Trust your colleagues Initiate and fulfil

Our Stakeholders All brands must communicate in a way that engages with the people who will build our success. Each audience comes with their own expectations, which demands that we work to understand both their immediate, and unspoken needs. Who are they? What are their ambitions? Who are they responsible to? What keeps them awake at night? What impact will digitalisation have on them? How can EVRY help? What channels do they use? What expression do they respond to? By becoming more familiar with stakeholders we can fine-tune our communication to become more targeted and compelling. 9

Our Brand Expression EVRY is fortunate to be working in the industry of our times. Digital is empowering businesses at all levels which has a profound impact on the way we live. Gone are the days when business needed to project professional authority, this is a new, informal era where anybody can achieve anything. We want to represent this change, with an identity we call Positive -Progressive. It’s about light, colour, and optimism, celebrating the potential of what we can achieve. This is balanced with a simple, structured look and feel. Through clean typography, icons and information graphics we guide people through the complexities of technology. This allows them to understand our service and feel that we relate to them. 10 Positive-Progressive

Visual Identity System – Positive Progressive 11

Visual Identity System – Positive Progressive 12

Our Employer Value Proposition Our customers rely on us to provide them with superior service in times of radical change. This demands that we attract the very best talent we can, and hone our skills to meet the fast pace of our industry. Our Employer Brand is specifically aimed at potential recruits and our staff. It is centered around out Employer Value Proposition (EVP), Shape the future today. The statement is an ethos, but can also be used as a headline for top line promotion, but be mindful not to over use it and dilute its power. Never use it as a pay-off, Digital Advantage remains our pay-off across all communication. 13 POSITIVE-PROGRESSIVE

Employer Brand Visual Identity 14

Contact For any questions regarding our brand or marketing, please direct your questions to our brand managers. For detailed brand information, original files, images and templates please visit evry. brandguide. no Mona Lunde Martinsen Sigrid Reijnst +47 415 59 266 +46 73 708 1562 mona. lunde. martinsen@evry. com Sigrid. reijnst@evry. com 15