Evolving from Customer Communications to SMARTER Conversations Presenter

Benefits in Summary for [onshow. c_name] [onshow. tb_fmt] [onshow. roi_p 2]% [onshow. cod_fmt] [onshow.

The Economics Help Justify the Investment Savings and Investment 600 000 52% 48% 500

[onshow. account_name] Benefit Summary Benefits Year 1 Year 2 Year 3 [metrics. year 1_benefits_p

[met. total_benefits_p 2 ] [met. metric_name] [met. description] • [met. features] [met. driver_factor] [met.

Value Benefits Waterfall (First Year) Contribution of each benefit and value category to the

Benefits Considered but not Included [soft; block=begin] [soft. metric_name] [soft. description] [soft. driver_factor] x

Driver Factor Assumptions (Per Year) Assumption [drivers; block=begin][drivers. driver_factor 1] [drivers. driver_value_fr] [drivers. sp_formula]

Financial Factor Assumptions (Per Year) Assumption [financials; block=begin][financials. financial_factor 1] [financials. financial_value_fr] [financials. sp_formula]

Summary of Current / Desired State Background • • Free Text Description of Current

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Evolving from Customer Communications to SMARTER Conversations Presenter: Name, Title Scale the Conversation™

Agenda v Smart Communications. TM

Benefits in Summary for [onshow. c_name] [onshow. tb_fmt] [onshow. roi_p 2]% [onshow. cod_fmt] [onshow. pb_p 2] Mos. Total Benefit ROI Cost of Delay Payback Total benefits expected over [onshow. term] years. Return on investment Potential cost occurred if delayed by 3 months Payback period for investment

The Economics Help Justify the Investment Savings and Investment 600 000 52% 48% 500 000 Benefits by Category – [onshow. term] Year 60% 50% 39% 400 000 40% 300 000 30% 200 000 20% 100 000 10% 0 0% Year 1 Year 2 Cumulative Investment Downtime Total Cost of Ownership Security Effectiveness Year 3 Cumulative Savings ROI Year Benefit Cost Net [cf; block=begin][cf. na me] [cf. b_fmt] [cf. c_fmt] [cf. ncf_fmt] [cf; block=end] Security Efficiency Benefit Type [vcs; block=begin][vcs. name] Net Value [vcs. vc_total_fmt] [vcs; block=end] Smart Communications. TM

[onshow. account_name] Benefit Summary Benefits Year 1 Year 2 Year 3 [metrics. year 1_benefits_p 2] [metrics. year 2_benefits_p 2] [metrics. year 3_benefits_p 2] [onshow. year 1_benefits_p 2] [onshow. year 2_benefits_p 2] [onshow. year 3_benefits_p 2] Year 1 Year 2 Year 3 [costs. yr 1_costs_p 2] [costs. yr 2_costs_p 2] [costs. yr 3_costs_p 2] [onshow. year 1_costs_p 2] [onshow. year 2_costs_p 2] [onshow. year 3_costs_p 2] [onshow. nb 1_p 2] [onshow. nb 2_p 2] [onshow. nb 3_p 2] [metrics; block=begin]xx [metrics. metric_name] [metrics; block=end]xx Total Savings Costs [costs; block=begin]xx [costs. cost_type] [costs; block=end]xx Total Costs Net Benefits Smart Communications. TM

[met. total_benefits_p 2 ] [met. metric_name] [met. description] • [met. features] [met. driver_factor] [met. driver_value_fr] x [met. improvement_factor] [met. impact][met. abbr] x [met. financial_factor] [met. financial_value_fr] Year 1 [met. year 1_benefits_p 2] ([met. delta 1]% of total potential value) Year 2 [met. year 2_benefits_p 2] ([met. delta 2]% of total potential value) Year 3 [met. year 3_benefits_p 2] ([met. delta 3]% of total potential value) Smart Communications. TM

Value Benefits Waterfall (First Year) Contribution of each benefit and value category to the first year benefit total Thousands 0 Reduce Cap. Ex: Use Real Data to Optimize Future Investment 20 0 Total Miscellaneous Value 0 Downtime from Unplanned Engine Failure 0 Downtime from Unplanned Propulsion Failure 0 Downtime from Unplanned Gear-Box / Reduction Gear Failure 0 Reduce Risk of Safety or Environmental Incident 0 60 Optimize Dry-Dock Planning and Execution 0 Reduce IT Maintenance, Hosting and Training Expense 0 120 5 9 12 12 23 61 0 100 Total Avoid Value Defer Unnecessary Engine Maintenance 80 14 14 Gear-Box / Reduction Gear Catastrophic Repair Cost 40 0 15 9 10 Total Defer Value 33 Benefit 0 Value Category Smart Communications. TM

Benefits Considered but not Included [soft; block=begin] [soft. metric_name] [soft. description] [soft. driver_factor] x Improvement of [soft. impact][soft. abbr] x [soft. financial_factor] [soft; block=end]xx Smart Communications. TM

Driver Factor Assumptions (Per Year) Assumption [drivers; block=begin][drivers. driver_factor 1] [drivers. driver_value_fr] [drivers. sp_formula] [drivers; block=end] Smart Communications. TM

Financial Factor Assumptions (Per Year) Assumption [financials; block=begin][financials. financial_factor 1] [financials. financial_value_fr] [financials. sp_formula] [financials; block=end] Smart Communications. TM

Summary of Current / Desired State Background • • Free Text Description of Current State Business Challenges/Impacts • • Free Text Identify key challenges / pain points Desired State • • Free Text Give character to business impact of the challenges Smart Communications. TM

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