Evolution of Campus Switching Marketing Presentation Muninder Singh

Evolution of Campus Switching Marketing Presentation Muninder Singh Sambi Speaker Name Designation Sr. Speaker Director –Name Product Management Designation Date: 00/00/0000 Date: 28/05/2015 00/00/0000

Evolving Campus Demands The Application Landscape Is Changing SCALABILITY INTERNET OF THINGS IOT for Carpeted Space Light as a Service Flexible WORKSPACE Less space per Employee New Uses for Wired Ports, Greater Demand For Bandwidth Workspace Flexibility and Mobile Users/Devices 95 % MOBILITY Evolving Campus & Branch Requirements Security Of Large Companies are Targeted by Malicious Traffic Mobility 6 X More Mobile Data Traffic by 2015 • High density 10 G/40 G in Campus • Network Virtualization • RF Optimization • Trusted Devices • 802. 11 ac • Onboarding Application Assurance 2/3 of Mobile Traffic Will Be Video

What Can Cisco Evolved Campus Enable? Innovate and Transform Your Business Improve Customer Experiences Grow Revenues • • Enable next generation apps Improve customer engagement Increase productivity Higher sales transactions • • Meet growing user expectations Faster app performance Instant access to content Seamless experience Reduce Costs and Improve Efficiency • • Lower LAN costs Fully utilize network Pervasive Layered Security Lower downtime

Driving Industry standards – Po. E & NBASE-T Example 2000 2003 2007 2011 7 W 15 W 30 W 60 W Inline Power Po. E+ IEEE 802. 3 af 2009 IEEE 802. 3 at Multi-Gig UPOE Soon? Cisco Innovations Drive Industry Standards

Cisco Enterprise Campus Blue print Leading in foundation services Cisco Prime Infrastructure Identity Services Engine APIC-EM Resiliency Security Secure Group Access to Simplify the Network and Enable Virtualized Data Center Services WISM 2/ WLC Visibility Cisco Catalyst 6800/VSS Maximized Network Availability with Virtual Switching and Stateful Switch Over Cisco Catalyst 4500 E, Cisco Catalyst 3 K Wireless APs Application-Aware Networking to Enable Collaboration, Video, and Other Apps Cisco Catalyst 6800/6500 for Campus Core/Dist Cisco Catalyst 4500 E and 3850 for Campus Access OS Consistency: IOS 15. 0 Cisco Validated Designs for Campus Deployment Simplicity Reduce Operating Expenses and Improve Network Application and Service Delivery

Catalyst Access Portfolio Essential connectivity to Unified Access for next-generation workspaces TRADITIONAL WORKSPACE UNIFIED WORKSPACE Security Video Mobility FEATURES Converged Wired/Wireless Access Data Voic e Lead Stackable Switch Lead Modular Switch • Secure, reliable access • Low TCO & energy-efficient Competitive Feature Set at Compelling Prices • • Upto 480 G Stacking Upto 4 x 10 G Uplinks Stackpower with 3850 Supports up to 50/100 AP’s SCALE • Scale and Performance • 928 G Backplane • 8 Modular 1/10 G Uplinks • Supports 100 AP’s*

UADP ASIC Enables Convergence Built on UADP Unique and powerful Cisco innovation Hardware performance with software flexibility Optimized Performance CAPWAP encapsulation/de-capsulation, Flexible Netflow, Qo. S Future Proofed and Programmable Flexparser enables new software features over the product lifetime UADP is used across multiple platforms Catalyst 3850, Catalyst 3650, Catalyst 4500/Sup 8 E, WLC 5760

Wireless Standards – Past, Present, and Future CLIENTS / BANDWIDTH Nice to Have Media Rich Applications Pervasive Mission Critical 10 Gbps 802. 11 ac. Wave 2 3. 5 Gbps 6. 9 Gbps 802. 11 n 450 Mbps 802. 11 ac Wave 1 1 Gbps 802. 11 g 54 Mbps 802. 11 a, 802. 11 b 11 Mbps 11 Mbps Early 2000 2002 2004 2006 2008 2010 2012 2014 2016 Future

NBASE-T Alliance www. NBASET. org Founders Contributor s Adopters

Multigigabit Technology: Enabling 802. 11 ac Wave 2 and Beyond § Multigigabit Switch Ports 1 G, 2. 5 G, 5 G and 10 G § Po. E, Po. E+ and UPOE on Multigigabit Ports § Investment Protection § First to Deliver NBASE-T Ready Switches Catalyst 4500 E Modular Converged Wired and Wireless Catalyst 3850 Catalyst 3560 -CX Stackable Converged Wired and Wireless Compact Wired No New Cabling for 802. 11 ac Wave 2

Cisco Multigigabit Ethernet Key Capabilities Maintain Switch to AP Reach at Higher Speeds Adaptive Rate Technology (FE, 1 G, 2. 5 G, and 10 G) Future proofed for higher speeds Infrastructure Investment Protection Supports 100 m distance with Cat 5 e cabling up to 5 G speeds for Brownfield Supports Cat 6 a cabling for Greenfield deployments for higher speeds POE/POE+/UPOE Cisco Innovation over 10 GT Standard to support high end point power needs Standards Compliant – NBASE-T Alliance 1 G and 10 G Base. T IEEE standards, intermediate speeds “work in progress”

Cisco Multigigabit Ethernet Cabling Support Maximum Investment Protection Cable Type 1 G 2. 5 G 5 G 10 G Cat 5 e 100 m * N/A Cat 6 100 m 55 m Cat 6 a 100 m Auto-negotiation of cable type of speeds supported * 0 -55 m: no restrictions 55 -100 m: based on customer cabling infrastructure and configuration, there are some corner cases in which customers will experience less than 100 m support. In these cases, the system will automatically default to 2. 5 G (post-FCS SW release support)

Industry’s First 40 G uplink User access switch 2 x 40 Gig, QSFP 8 x 10 Gig, SFP/SFP+ Performance 80 G Non Blocking Compatibility Only work on m. Gig and 10 G Fiber (24 -port) Switches All 3850 Uplinks Are Supported on m. Gig switches

The New Catalyst 3850 10 G Fiber Switches # 10 G Ports 12 16 24 32 48 Total Capacity 160 G 320 G 640 G Slot Used C 3850 -NM-4 -10 G C 3850 -NM-8 -10 G C 3850 -NM-2 -40 G Slot Used 4 x 40 G fixed (No FRU Network Module) Network Modules Supported C 3850 -NM-4 -10 G Key Features Stacks with C 3850 family – Stackwise and Stack. Power Availability June 2015 September 2015

Mini 3650 – Space Constrained 3 K switch Depth of switch – 11. 62” Converged Access Upto 770 W Po. E+ budget Fixed Power Supply, Fixed Fans 2 SKU’s • 24 x 1 Gbe • 48 x 1 Gbe 11. 62 inch depth, 1 RU IP Base/IP Services 11. 62” = 295 mm Cisco Stack. Wise®-160 48 Ports – 4 x. SFP+ 24 Ports - 2 x. SFP & 2 x. SFP+ Expected FCS Feb 2016

Introducing the New Catalyst Compact Switches Catalyst 3560 -CX and 2960 -CX Power Saving Hibernate Mode Perpetual Po. E* L 2/L 3 SW Netflow Lite Trustsec ready (on IPB, IPS) Instant Access Option (with 10 G) UPOE Powered / Po. E Passthrough Option DC Powered Option APIC-EM Silent/Fanless 8 x 1 G and 12 x 1 G options EEE 1 G SFP/Copper uplinks 10 G SFP+ uplinks Cisco Multi. Gig Option Lets Transform The Workspace

Collapsed Access Architectures are driven by compact switches outside the wiring closet 1 STAR TOPOLOGY Desktop Switches Deliver. . Aggregation Fiber Desktop Switches • • • Reduced Cost with Collapsed Access • 2 RING TOPOLOGY Aggregation • • Desktop Switches Gigabit Connectivity and Po. E Simple Installation, mounting flexibility Silent efficient operation Increased space utilization by eliminating wiring closets on each floor • Lower maintenance cost (management, cooling, etc. ) Reduced cabling infrastructure • ~20%* lower cost for fiber vs. copper Reduced maintenance costs (management, cooling, etc) for Fiber Loops (*) WIK Consult. Cost Comparison of the FTTO concept vs a structured cabling system with floor distribution units

Network Plug-N-Play with APIC-EM Automates Switch Configuration NETWORK ADMIN Pre Provision Projects/Sites • • Remote Installer • Mount and cable devices • Power-on Policies Match Rules Configs/Image IP Addressing UNSKILLED INSTALLER GUI BASED APIC EM Pn. P Agent Pn. P Server Smart Install Proxy Pn. P Agent Smart Install-Client CONSISTENT FOR DEVICES AND PIN (CAMPUS/BRANCH) SECURE Campus, Bldg-2 RMA USE CASE Network Admin Remotely Monitors Status of Install While in Progress Booting Devices Call Out to Pn. P Server, Requesting Instructions GREENFIELD AND BROWNFIELD

Compact Switches Deliver Cost Effective and Secure Networking Solutions for Many Industries HOTELS SP CRUISE TRAINS ENTERPRISE RETAIL Mandarin Hotel* Uses the UPOE Powered Compact Switches for In-room Connectivity; For Details Please See Case Study/Blog Compact Switches Are Extremely Popular with Service providers for SP Wi-Fi and Other Deployments Norwegian and Other Cruiselines Use Compact Switches for In-room Networking and Multimedia Needs; for Details See the Case Study Subways and Trains Deployed DC Powered Compact Switches in Semiclimactic Boxes to Power APs for Providing Wi-Fi on the Trains Large Enterprise Customers Are Evaluating the Compact Switches for Next Gen Workspaces and Fiber to the Office (FTTO) Deployments Retail Outlets Continue to Use Compact Switches for Cable Reduction and to Connect to Point of Sale Terminals

Catalyst Backbone portfolio 6807 -XL • • • 7 slots 10 RU Up to 880 G/slot capable Tremendous investment protection Optimized for 10/40/100 G Built for scalability and performance 6880 -X • • Up to 80 x 10 G ports in 4. 5 RU Built-in sup with extensible slots Catalyst 6500 DNA Optimized for 10 G density, price, and rich services 6800 IA • Single touch point for entire campus network • POE/POE+ and stacking • Cat 6 K features at the access with feature consistency

New Modular 10 G Card - C 6800 -32 P 10 G New High Density Multi-Rate Line Cards 32 ports of SFP/SFP+ or up to 8 ports of QSFP* 1 M IPv 4 Routes 160 G Throughput, 10/1000 M GLC-T 2 M Net. Flow 100 M FX 256 K Qo. S & ACL Performance mode for line rate 250 MB per Port 500 MB per Port in Performance Mode List Price: $35, 000 Less than 6904 -40 G Dramatically reduced price per port * With CVR-4 SFP-QSFP Adapter Not Every Port is Created Equal! * with new CVR-4 SFP-QSFP Adapter Cable VSS, Instant Access, SGT, MACSec, LISP, HQo. S, etc Front-facing RFID

Catalyst 6800 10 G Portfolio Providing Deployment Options 32 x 10 G SFP+ 16 x 10 G SFP+ 8 x 10 G SFP+ 160 G 80 G SFP / SFP+ 250 - 500 MB Full-feature L 2 / L 3 IPv 4 / IPv 6, MPLS / VPLS capabilities. 1 M IPv 4 Routes, 2 M Net. Flow, Performance mode Full-feature L 2 / L 3 IPv 4 / IPv 6, MPLS / VPLS capabilities. 1 M IPv 4 Routes, 1 M Net. Flow, No Oversubscription Large Buffers, VSS, Instant Access. SGT, MACSEC, LISP, Dual Priority Queues, 2 Level Shaping (HQo. S) $35, 000 (45, 000 for XL) $25, 000 (35, 000 for XL) Common ASIC Architecture Throughput in 6807 Optics: Egress Buffer/port: Features: Additional Hardware Features: Price

Introducing the New Catalyst 6840 -X 40 ports of SFP/SFP+ up to 12 ports of QSFP 2 x 40 G QSFP Uplinks 10/1000 M GLC-T Breakout to 4 x SFP+ Target August 2015 256 K IPv 4 Route 1. 5 M Net. Flow 64 K Qo. S / ACL 100 M FX Height: 2 RU Depth: 21. 8” High-Scale Control Plane with X 86 CPU Higher Scale for IA NTE: $50, 000 Target for Less Dramatically reduced price per port VSS, Instant Access, MPLS, LISP, SGT, MACSec, HQo. S, etc All Catalyst 6800 Features in a Smaller Fixed Form Factor 750 W / 1100 W Redundant AC/DC Front-to-Back Airflow

Target Q 3 2015 Catalyst 6840 -X Portfolio Providing deployment options 15. 2(1)SY 32 x 10 G Q 4 CY 2014 16 x 10 G 15. 2(1)SY 24 x 10 G + 2 x 40 G Q 4 CY 2014 40 x 10 G + 2 x 40 G Native Optics SFP/SFP+ and QSFP # of 10 G Ports 16 32 24 + 8 using breakout 40 + 8 using breakout # of 40 G Ports 4 using reverse adapter 8 using reverse adapter 2+ 6 using reverse adapter 2+ 10 using reverse adapter Features Full-feature L 2/L 3 IPv 4/IPv 6, MPLS/VPLS, LISP. 256 K IPv 4 Routes, 512 K Net. Flow Full-feature L 2/L 3 IPv 4/IPv 6, MPLS/VPLS, LISP. 256 K IPv 4 Routes, 1 M Net. Flow Additional Hardware Features Large Buffers, Dual Priority Queues, 2 Level Shaping, HQo. S. SGT, MACSEC. VSS, Instant Access NTE Price $30, 000 $45, 000 (includes 2 x AC PS) $45, 000 $55, 000

Target October 2015 Future Proofing with 10 G to 40 G Adapter C 6800 -32 P-10 G 10 GE Now C 6800 -16 P-10 G C 6800 -8 P-10 G 40 GE Later 40 G Adapter 6880 -X SFP+ 6840 -X QSFP-40 G-SR 4 QSFP-40 G-CSR 4 QSFP-40 G-SR-BD QSFP-40 G-LR 4 QSFP-40 G-ER 4 QSFP SUP 8 -E Supports All QSFP Types 4500 -X Reverse SFP to QSFP Adapter Can Upgrade Your 10 G Ports to 40 G

Target 1 H 2016 Supervisor 6 T Taking Catalyst 6800 to a New Level Scalability & Performance High-Performance Control Plane with x 86 CPU 2 x 40 G (QSFP) and 8 x 1/10 G (SFP+) Uplinks Supporting IA, LISP, etc SUP 2 T SUP 6 T 6807 -XL Bandwidth 220 G /Slot 440 G /Slot CPU 1. 5 Ghz MPC 8572 2. 5 Ghz X 86 Dual Core Memory 2 - 4 GB DDR 2 667 Mhz 4 - 8 GB DDR 3 1333 Mhz Uplinks 2 x 10 G (X 2) & 3 x 1 G (SFP) 2 x 40 G (QSFP) & 8 x 1/10 G (SFP+) VSS, MACSEC, SGT VSS, Instant Access, MACSEC, SGT, LISP Compact Flash e. USB CMP Mgmt 0 EC Uplinks Advanced Features Improved Fabric Providing 440 G/slot in 6807 -XL Fiber / Copper Management Ports Bootdisk Mgmt Port Feature Parity with Sup 2 T from Day 1: 3000+ Features

Pillars of network Campus architecture Security Secure Group Access to Simplify the Network and Enable Virtualized Data Center Services Visibility Application-Aware Networking to Enable Collaboration, Video, and Other Apps Cisco Prime Infrastructure Identity Services Engine Resiliency Cisco Catalyst 6800/VSS WISM 2/ WLC APIC-EM Cisco Catalyst 4500 E, Cisco Catalyst 3 K Wireless APs Cisco Catalyst 6800/6500 for Campus Core/Dist Cisco Catalyst 4500 E and 3850 for Campus Access OS Consistency: IOS 15. 0 Cisco Validated Designs for Campus Deployment Maximized Network Availability with Virtual Switching and Stateful Switch Over Simplicity Reduce Operating Expenses and Improve Network Application and Service Delivery

Network as a Sensor Lancope Stealth. Watch and ISE Bring Security Analytics NETWORK / USER CONTEXT Who Lancope Visibility Network Infrastructure Cisco ISE What When Where How Voice 174. 45. 21. 12 Employee 1 Finance Department Personal i. PAD 2 San Jose Branch Data Suppliers 192. 168. 10. 123 Contractor 2 LOB X Android Richardson, Floor 3 Guest Profiler Feed. Sources Service Profiling Attribute DHCP/DNSupdates HTTP • Automatic NMAP Net. Flow • New RADIUS SNMP device support 10. 237. 22. 232 192. 168. 254. 187 Partner A Guest LOB Y Windows Tablet Managed MAC Air RTP Lobby 1 st Floor New York

Network as an Enforcer Working with network to restrict access Lancope Visibility Network Infrastructure Voice Data Suppliers Guest Quarantine Employee 1 Finance Department Personal i. PAD 2 San Jose Branch Contractor 2 LOB X Android Richardson, Floor 3 Partner A LOB Y MAC Air New York Guest Windows Tablet RTP Lobby 1 st Floor Cisco ISE

Better with Cisco Router and Switches Device Sensor The Network IS the Collector! Device Sensor Support 3 k/4 k/WLC Automatic discovery for most common devices (printers, phones, Cisco devices). Collects the data at point closest to endpoint and is Topology independent Profiling based on: ISE CDP/LLDP DHCP HTTP (WLC only) m. DNS, H 323, MSI-Proxy (4 k only) ng nti u o c c SA IU D RA CDP/LLDP/DHCP/CDP/LLDP/DHCP Device Sensor Distributed Probes http: //www. cisco. com/c/en/us/td/docs/security/ise/1 -3/compatibility/ise_sdt. html HTTP

Network as a Sensor for the Network Infra Team Security and Network Value Prop Large Global Retailer Challenge: Ineffective implementation of network segmentation policy allowed traffic patterns which should have been blocked Solution: Net. Flow with Lancope provided visibility of hosts and traffic flows and helped develop effective policy for network segmentation. Large US Medical Center US University Challenge: Network team tasked to manage access policies on network infra and firewalls was challenged to demonstrate effectiveness to security and Info. Sec teams. Challenge: University received notices of illegal downloads, but could not verify or attribute incidents to campus users. Solution: Net. Flow with Lancope enabled network infra team to demonstrate accuracy and effectiveness of their security rule implementation. Solution: Net. Flow with Lancope enabled university to verify and attribute notice with detailed user access information.

Automation with Cisco APIC Enterprise Module Security Qo. S ZTD Cisco and Third Party Applications Abstracts Network Devices to Mask Complexity REST API Treat Network as a System Cisco APIC Enterprise Module Network Info Database Policy Infrastructure CLI, Open. Flow, One. PK API Automation Exposes Network Intelligence for Business Innovation Network Devices Catalyst, ASR, ISR Complex Manual Network Operations at the click of a button

APIC-EM Use Case : Path Visualization Problem Statement: • Today users manually query each network device to determine what paths it has to its nearest neighbors to get from point A to point B • Time consuming and error prone APIC EM Returns A Path Based on input of (40. 0. 7. 34, 6000, 40. 0. 0. 42, 7000, Prot: TCP) APIC-EM traces the path automatically and visually

Enterprise Trends—Campus of the Future INTERNET OF THINGS • IOT for Carpeted Space • Light as a Service FLEXIBLE WORKSPACE MOBILITY Enterprise SIMPLICITY Trends • Campus Fabric • Compact Switching SECURITY • Unified Access • 802. 11 ac, Multi-Gig Technology SCALABILITY • High density 10 G/40 G in Campus • Network Virtualization APPLICATION VISIBILITY BASE SERVICES RESILIENCY

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