Events and event marketing at the industrial heritage

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Events and event marketing at the industrial heritage sites Liina Pulges

Events and event marketing at the industrial heritage sites Liina Pulges

Liina Pulges ● Marketing consultant and strategist ● PR specialist ● Personal branding specialist

Liina Pulges ● Marketing consultant and strategist ● PR specialist ● Personal branding specialist ● Motivational speaker ● Writer ● Blogger and columnist ● Stand-up comedian ● The Mother of The Year (#aastaema) ● Dancing trainer

About me ● 2003 Master’s degree in Journalism and Communication (University of Tartu) ●

About me ● 2003 Master’s degree in Journalism and Communication (University of Tartu) ● 1998 -2003 Freelance journalist (ETV, Äripäev) ● 2003 -2008 Head of PR in the University of Tartu ● 2011 -2014 Head of Communication and Marketing in AHHAA Science Centre ● Marketing Muse of the Year in 2012 ● 2011 -. . . owner of the PR and marketing company The Agency of Dreams (Unistuste Agentuur)

Tartu New Theatre (Tartu Uus Teater)

Tartu New Theatre (Tartu Uus Teater)

Task - find 335 000€!

Task - find 335 000€!

I started working in Narva. . .

I started working in Narva. . .

Kreenholm Textile Industry ● ● ● Since 1857 13 000 workers Now empty… Owned

Kreenholm Textile Industry ● ● ● Since 1857 13 000 workers Now empty… Owned by Swedes Only excursions or special events ● Textile Museum from 2020?

Let’s do theatre here!

Let’s do theatre here!

Kremli Ööbikud (Kreml’s Nightingales) ● ● ● ● ● Budget: about 500 000€ Staff:

Kremli Ööbikud (Kreml’s Nightingales) ● ● ● ● ● Budget: about 500 000€ Staff: 100 people Ticket sale 10 months before the show No electricity, water, toilets Building of theatre area Seats for 2000 viewers Best light and sound in Estonia Integration project Cooperation with municipality, local people

Results ● ● ● ● 12 shows 25 700 viewers 5000 CDs All tickets

Results ● ● ● ● 12 shows 25 700 viewers 5000 CDs All tickets were sold out after 4 th show President came to watch DVD with the show Interest from Russia, Finland Next year?

Shortage of only 25 000€

Shortage of only 25 000€

Tallinna tselluloositehas (Tallinn paper mills since 1662)

Tallinna tselluloositehas (Tallinn paper mills since 1662)

Fahle Park ● ● In Tallinn 100 000 m 2 Business centre Opened in

Fahle Park ● ● In Tallinn 100 000 m 2 Business centre Opened in summer 2019 ● Estonian Media ● Stora Enso ● Restaurants etc

Building of Fahle Park

Building of Fahle Park

History tours with historian Jaak Juske Facebook event More than 500 interested in less

History tours with historian Jaak Juske Facebook event More than 500 interested in less than 24 hours About 150 visitors

Opening of an artist Martin Saar Art Studio

Opening of an artist Martin Saar Art Studio

Town orienteering

Town orienteering

Be part of bigger events!

Be part of bigger events!

Press releases Find the angle! Everything can be turned to a news!

Press releases Find the angle! Everything can be turned to a news!

How to get media’s attention? Where is the news? ● ● ● ● Timeliness

How to get media’s attention? Where is the news? ● ● ● ● Timeliness Impact Prominence Extraordinary Location Conflict Human interest

Thank you for listening! Liina Pulges www. unistusteagentuur. com www. aastaema. ee www. instagram.

Thank you for listening! Liina Pulges www. unistusteagentuur. com www. aastaema. ee www. instagram. com/liinapulges liina@pulges. com

Industrial Heritage Revival of Industrial heritage for tourismIndustrial Heritage Revival of Industrial heritage for tourism
Project Industrial Heritage Service design of industrial heritageProject Industrial Heritage Service design of industrial heritage
Preservation of Heritage BuildingsAreas Heritage Building Heritage PrecinctsPreservation of Heritage BuildingsAreas Heritage Building Heritage Precincts
PRESERVING OUR HERITAGE WHAT IS HERITAGE HERITAGE isPRESERVING OUR HERITAGE WHAT IS HERITAGE HERITAGE is
MARKETING INDUSTRIAL Ing Carlos Herrendorf MARKETING INDUSTRIAL MARKETINGMARKETING INDUSTRIAL Ing Carlos Herrendorf MARKETING INDUSTRIAL MARKETING
Catastrophic Events Catastrophic Events Catastrophic Event Any eventCatastrophic Events Catastrophic Events Catastrophic Event Any event
Index Event Handling Events Event Source Event ListenerIndex Event Handling Events Event Source Event Listener
SPORT EVENT SPORT EVENT Single event Multi EventSPORT EVENT SPORT EVENT Single event Multi Event
What is Event Marketing The marketing of eventsWhat is Event Marketing The marketing of events
Event Marketing Strategic Event Marketing Doing the rightEvent Marketing Strategic Event Marketing Doing the right
Event Management CONTOH JOGJA INTERNATIONAL HERITAGE WALK EVENTEvent Management CONTOH JOGJA INTERNATIONAL HERITAGE WALK EVENT
Marketing What is Marketing Segmentation and Marketing MarketingMarketing What is Marketing Segmentation and Marketing Marketing
MARKETING The Marketing Concept Marketing and the MarketingMARKETING The Marketing Concept Marketing and the Marketing
INDEPENDENT EVENTS INDEPENDENT EVENTS Events that do NOTINDEPENDENT EVENTS INDEPENDENT EVENTS Events that do NOT
Events Training Picture Do events matter Successful eventsEvents Training Picture Do events matter Successful events
Events What are Events Pushkar Mela Events organizingEvents What are Events Pushkar Mela Events organizing
Events Ashima Wadhwa Events Events are user actionsEvents Ashima Wadhwa Events Events are user actions
Events Ashima Wadhwa Events Events are user actionsEvents Ashima Wadhwa Events Events are user actions
DEPENDENT EVENTS DEPENDENT EVENTS Events whose outcomes DODEPENDENT EVENTS DEPENDENT EVENTS Events whose outcomes DO
Community Events Background Events Why Events create memoriesCommunity Events Background Events Why Events create memories
Managing Events Why use ASCE Collaborate events EventsManaging Events Why use ASCE Collaborate events Events
Probability of Compound Events Independent Events Events thatProbability of Compound Events Independent Events Events that
2007 1219 Mouse events Menus Keyboad events Events2007 1219 Mouse events Menus Keyboad events Events
CHAPTER 6 EVENTS WHAT IS AN EVENT EventsCHAPTER 6 EVENTS WHAT IS AN EVENT Events