EVENT MANAGEMENT SLP 2011 Presented by Eike Truter

EVENT MANAGEMENT SLP 2011 Presented by : Eike Truter

ICE - BREAKER

HOW WILL THIS WORK? • • Class (40 hrs) Assignment (100) Test (60) Exam (120)

HOW TO STUDY • Read before class for BIGGER picture (identify problems) • In class : Listen, Ask, Make notes • Summarize ASAP • Study/Recite • Simulate Exam/Test

RECOMMENDED READING Page 11 GLOSSARY OF KEY TERMS Page 10

EVENT MANAGEMENT IN SOUTH AFRICA?

• • • WHY ARE YOU DOING THIS COURSE? Margrine : Start own EVM business Kelly : Blend with tourism Nomonde: Help own company in Events Maritza : Backup plan & Original plan Bonita : Keep study fit. . Carel : Start own company Werner : Expand existing business Monique : FUN! Dineo : Hands on experience, add to current job Marike : Brendon : Options open, expand own business Nthabiseng :

YOUR ASSIGNMENT Open discussion Plagiarism Assignment Instructions

LEARNING UNIT 1 : AN INTRODUCTION TO EM • Learning Outcomes – Define an Event – Define a Special Event – Short history on Events Industry – Define Project Management – Whats the difference between EM & Project M? – Categories of Events – Types of Events – 5 Phases of EM process

What is an Event? Manual pg 12 • • Events are those NON-ROUTINE OCCASIONS SET APART FROM THE NORMAL ACTIVITY OF DAILY LIFE OF A GROUP OF PEOPLE

What is a Special Event? Manual pg 13 • Shone & Parry (2004: p. 3) “that Phenomenon arising from non-routine occasions which have leisure, cultural, personal or organisational objectives set apart from the normal activity of daily life, whose purpose is to enlighten, celebrate, entertain or challenge the experience of a group of people”

Manual pg 13 • Shone & Parry (2004: p. 3) “that Phenomenon arising from non-routine occasions which have leisure, cultural, personal or organisational objectives set apart from the normal activity of daily life, whose purpose is to enlighten, celebrate, entertain or challenge the experience of a group of people” Test the definition

BRIEF HISTORY ON EVENT MANAGEMENT INDUSTRY Manual pg 13

But what is PROJECT MANAGEMENT? Manual pg 14 • DEFINED : Planning, Organising, Coordinating, Controlling & Directing of Numerous Activities involved. .

Difference: PROJECTS & EVENTS? Manual pg 16

THINK ABOUT IT CASE STUDY

• LEISURE • CULTURAL : Ceremonial/Heritage • ORGANISATIONAL • PERSONAL CATEGORIES OF EVENTS

• • • Marketing Events Meeting & Convention Events Entertainment & Leisure Events Exhibitions, Expositions & Fairs Can one event Sports Events be more than one type? Social/Life-Cycle Events Business & Corporate Events Cause-Related & Fundraising Events Government & Civic Events » www. saaci. co. za TYPES OF EVENTS

THE EVENT MANAGEMENT PROCESS During/After by all parties 5: EVALUATION 4: COORDINATION/ IMPLEMENTATION Be Read/Pg 23 On the Spot Decisions 1 : RESEARCH Client Brief/Objectives/ Budget & Relevant Info 2: DESIGN 3: PLANNING NB! • Process • In Order • Connected • Circular Flow Chart Brainstorm on Ideas/Creative Concept/Options Longest Phase/ Detailed planning/Final Plan to client

What will the 5 Steps be for these events?

LU 1 TEST/EXAM QUESTION EXAMPLES • Identify and explain the different categories of events. (8) • Differentiate in a detailed paragaph between events and projects. Use a relevant example to illustrate your answer. (10) • List the five phases of the event managment process in order (5) • What are the steps involved in making on-the-spot decisions during the implementation phase? (5) • What are the nine event types as identified by SAACI? Give an example of each (18)