EVENT MANAGEMENT LU 2 EVENT RESEARCH EXTREMELY IMPORTANT

EVENT MANAGEMENT LU 2 EVENT RESEARCH EXTREMELY IMPORTANT UNIT

What YOU have to KNOW � Why is Research important in EM? � What’s the link between research, feedback and evaluation? � Why is event feasibility important? � What is a SWOT and how to use it � 5 W’s and H Formula – how to use it � Why is client meetings important? � What areas do we cover in client meetings? � Suitable venue – why so important? � Purpose and importance of a site visit � Purpose and importance of a facility breakdown � Site Selection Criteria � Compile a venue finding checklist � Which questions to ask when looking for a venue

For Today. . . � Why is Research important in EM? � What’s the link between research, feedback and evaluation? � Why is event feasibility important? � What is a SWOT and how to use it � 5 W’s and H Formula – how to use it � Why is client meetings important? � What areas do we cover in client meetings?

Next Class �Suitable venue – why so important? �Purpose and importance of a site visit �Purpose and importance of a facility breakdown �Site Selection Criteria �Compile a venue finding checklist �Which questions to ask when looking for a venue

Research – Why so Important? �Manual pg 26 @ Introduction Paragraph �Class Opinion? �Eike : Honest/Calm evaluation of all facts (so gather enough) of IF/WHY/HOW this event should be approached/planned Natural tendency to skim this phase – DO NOT, as it will either MAKE or BREAK your event. No Research & Planning = Unprofessional & Unsuccessful

The Link? Between 1 and 5? Phase 5 Feedback & Evaluation Phase 1 Research Previous events feedback reports assist in research & planning on new events

Event Feasibility �Feasibility : Probability/Possibility �Thus : to Pre-test if an Event will be a success and what are the key factors to ensure this Will m � 2 Tools : y Event Work (2004: pg 69) Pg 29 : Shone and Parry Screening ? SWOT analysis ▪ Marketing Screen ▪ Operations Screen ▪ Financial Screen

SWOT Analysis �Strengths �Weaknesses �Opportunities �Threats �Why? Look at Internal & External factors that will either enhance/decrease the success probability of your event Manual pg 29/30

Blue Bulls Vs Cheetah FINAL • • • S O • • • W T

CLIENT MEETING � Why? What’s the purpose of a meeting? � Who should be present? � How Often? � What do we cover in these meetings: Event Screening Form Example in Manual – Lets Discuss. . Do you think regular contact with client is important? Manual pg 31/32

5 W’s and H Formula – how to use it �KEY Research Phase Questions to ask: �Your Sister’s Baby shower. . . Manual pg 34

VENUES! �The Make or Break of your Event �Class Share Experiences. . . �Look at: 6. 1 Site Selection Criteria 6. 2 Site Inspections 6. 3 Venue-finding checklist 6. 4 Facility Breakdown 6. 5 Example of checklist

Site Selection Citeria � Geographical � Age of venue/building � Physical location

Site Selection Citeria � Parking � Floor loading capacity � Services � Catering � Suitability

Site Inspection I, _______, hereby pledge that I will physically complete a site inspection of every venue I propose to use and not just rely on brochures, websites, Google and recommendations. Take with: Notepad (SWOT) and Camera

Venue Finding Checklist �What is this? Manual pg 36 �Example to use Manual pg 39

Facility Breakdown Manual pg 37/38

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