Evaluation What kind of media institution might produce

Evaluation What kind of media institution might produce your media product and why?

Bauer Media v Multi-national v Established v Similar products produced These are some of the main reasons why Bauer Media would be a suitable institution to produce Gold. Edition. The important part of Gold. Edition magazine is that its USP is that it has the biggest and best interviews each week, this means that it would be a very high cost magazine, but with potentially very high return. By being produced by a big company such as Bauer media you would feel confident that the money required for the start up costs would be available. Also you it would seem likely they could have contacts in place to obtain the interviews, and it would also seem unlikely that multi-national music stars would see it as worth their time to do an interview for a small independent magazine. You would also see costs saved in other areas where marketing/advertising portfolios would already be set up for the magazine demographic. As well as cost managing Bauer has also produced some similar styled magazines, “Empire” produced by Bauer Media is a very Classy magazine, and production techniques, programs or employees could be used by both. Another important fact is that out of the music magazines produced by Bauer none of them overlap or compete too much with Gold. Edition.

Advertising & Making Profits Gold. Edition Demographic: ABC 1; ages 14 - 26; 65% male 35% female 1234567890 The key to making money in the magazine industry is advertising. The pure sale of magazine no where near makes enough to make high profits. The way most profits are made is by other companies paying for space to advertise their own products. The reason this system works so well is that its away that advertisers can appeal directly to a specific target market- the magazine demographics. In the case of my own magazine there is a clear demographic in which can be used for advertisers. For example this would be a great magazine to advertise thing such as video games, cheap cars, replica watches, aftershaves and other alike things.

Technology Another reason why Bauer Media would be appropriate to work with would be its interest in moving forward into new technology. With the kindle, i. Pad, and other tablets now on the scene magazines are becoming more and more involved in technology. Bauer media have proven successful in using cross-media convergence to keep magazine sales positive. In the case of Kerrang! Magazine, despite the declining magazine market they still managed to slightly increase sales. By working with a company such as Bauer media there is a capacity to expand into websites, tours, TV channels, radio channels and other things alike. By increasing the platforms used by the franchise you could then begin to sell more advertising space, reach more people and become a well established product chain and gain great profits.