EUROPEANA ONLINE VISITOR SURVEY 2011 EUROPEANA ONLINE VISITOR

EUROPEANA - ONLINE VISITOR SURVEY -2011

EUROPEANA - ONLINE VISITOR SURVEY - 2011 • • Methodology and aims Profile of survey respondents Reasons for visiting Europeana Finding out about Europeana Frequency of visit Rating against main competitors Additional functions and features

EUROPEANA - ONLINE VISITOR SURVEY - 2011 Methodology Aims Online survey – 15 structured questions – some comparable to 2009 11 th May – 25 th May 2011 Incentivised – Entry into prize draw for i. Pad Invitations – link from homepage, email to subscribers of Europeana e. News, posted on Europeana Facebook, Twitter, Linkedin and Blog pages Languages – English, German, French, Italian, Polish and Spanish Responses – 5, 231 responses To obtain user feedback on a range of factors – Profession, Institution, Reason for Use, Language, Residency, Frequency, Rating against main competitor and new features.

EUROPEANA - ONLINE VISITOR SURVEY - 2011 Chart 1 - Age Breakdown of Respondents - 2011 20% 23% 17% 4% 14% 0% 0% 22% Under 15 15 -18 19 -24 25 -34 35 -44 45 -54 55 -64 65+

EUROPEANA - ONLINE VISITOR SURVEY- 2011 Chart 2 - Profession Breakdown of Respondents - 2011 15% 13% Professional/managerial Lecturer/teacher/ trainer Scientific/technical 9% Administrative 26% Researcher 9% Student/trainee 6% Sales 18% Supervisory Unskilled 1% 2% 2% Other

EUROPEANA - ONLINE VISITOR SURVEY Chart 3 - Geographical Breakdown of Respondents Italy 10% Germany 10% 34% Spain 8% 8% Netherlands France USA Belgium 3% 4% 7% 5% 5% 6% Greece UK Portugal Other

EUROPEANA - ONLINE VISITOR SURVEY Chart 4 - Europeana - Reason for Use - 2011 73% For my personal interest For my work 9% 18% For my studies

EUROPEANA - ONLINE VISITOR SURVEY - 2011 2009 How found out Responses 2011 % Responses % Read about it in paper/journal 1, 516 47. 4 1720 32, 9 Link from another web site 671 21. 0 725 13, 9 Someone told me about it 240 7. 5 505 9, 7 - - 456 8, 7 263 8. 2 403 7, 7 - - 340 6, 5 65 2. 0 113 2, 2 - - 87 1, 7 89 2. 8 72 1, 4 I can´t remember 174 5. 4 640 12, 2 Other 181 5. 7 165 3, 2 3, 199 100. 0 5226 100, 0 Links from search engine results Someone sent me a link Search engine I am involved in the Europeana project Link from Social Media site Link on a blog

EUROPEANA - ONLINE VISITOR SURVEY - 2011 1600 Chart 5 - Europeana - How many times visited? - 2011 1400 1200 1000 800 1456 1428 600 400 711 593 200 271 154 173 207 239 40 -49 50 -99 100+ 0 1 st time "2 -4" "5 -9" "10 -19" 20 -29 30 -39

EUROPEANA - ONLINE VISITOR SURVEY- 2011 Chart 6 - Europeana - Rating against main competitor Search functions Navigation around the site Ease of access to content Better Presentation of results Similar Worse General look and feel of site Usefulness of content Trustworthiness of content 0% 20% 40% 60% 80% 100% 120%

EUROPEANA - ONLINE VISITOR SURVEY - 2011 Chart 7 - Europeana - Usefulness of additional Functions Add my own pictures, comments, stories, tags etc. Mobile applications Alert services for new content Event exhibition calendar Download images, texts, videos, sounds etc Not useful at all Not useful Useful Very Useful 0% 10%Neither 20% 30% 40% 50% 60% 70% 80% 90% 100%