European Union COMMUNICATION AND VISIBILITY Importance of Visibility

European Union COMMUNICATION AND VISIBILITY

Importance of Visibility l EU taxpayer money l Need for awareness, accountability and transparency l EU should be properly recognised/ acknowledged l Sharing project achievements and impact l Connects project to overall EU policy

Visibility Clause Applicants should prepare a Communication Plan incorporated in the proposed action All project contracts will include a visibility clause Grants - General Conditions, Article 6

Communication and Visibility Guidelines This manual is designed to ensure that actions, wholly or partially funded by the EU, incorporate communication activities to raise awareness of the EU support, its results and its impact.

The Manual Sets out requirements and guidelines for all relevant communication activities and tools l Goes beyond static visibility promoting dynamic communication strategies l Provides guidance on budgeting l Supports draft and implementation of communication plans and reports l

Communication Plan Template Communication & Visibility Manual Template in Chapter 2

Using the template Objectives 1. Overall communication and visibility objectives ? 2. Target groups Within the country

Using the template 3. Specific objectives for each target group related to the action’s objectives and the phases of the project cycle Examples of communication objectives: ensure that the beneficiary population is aware of the roles of the partner and of the EU in the activity raise awareness among the host country population or in Europe of the roles of the partner and of the EU in delivering aid in a particular context raise awareness of how the EU and the partner work together to support education, health, environment, etc

Using the template Communication Activities 4. Main activities that will take place during the period covered by the communication plan What kind of activities? Who will deliver them? 5. Communication tools chosen What kind of tools? Why them?

Using the template Indicators of achievement 6. Completion of the communication activities What indicators to show that aims have been met? 7. Provisions for feedback What methods used to get feedback from participants? Resources 8. Human Resources Man-days for communications inputs Management 9. Financial Resources Budget required for communication activities

Key points in planning l l l l Good timing of actions and good coordination with the EU Delegation Target audiences must be well-chosen Key messages to beneficiaries must be identified Messages and means of delivery must be relevant to target audience (language to use) Information must always be correct Activities must be appropriate in terms of cost and expected impact Measure progress: self-assess, evaluate, ADAPT

Tools & Activities A Communication Plan might make use of any or all of the following tools & activities: Press releases Press conferences Press visits Leaflets, brochures and newsletters Web sites Display panels Commemorative plaques The Manual provides guidance on use of these tools and, where appropriate, templates.

Tools & Activities Banners Vehicles, supplies and equipment Promotional items Photographs Audio-visual productions Public events and visits Campaigns

Reporting An important obligation: l At least one section of reports (interim and final) must contain detailed description and evaluation of communication activities with concrete examples - and impact l Whenever possible illustrated with press cuttings, audio-visual transcripts, etc.

EU Support l Media contacts l Promotional material (limited numbers) l Publicity via quarterly newsletter, Delegation website l Case studies on Europe. Aid l Printed material on EU l EU policy information (environment, gender etc. )

EU Communication & Visibility Manual http: //ec. europa. eu/europeaid/work/visibility/documents/communication_and_vi sibility_manual_en. pdf Thank you