EUROPEAN CULTURAL ROUTES WHICH IS YOURS Place Branding

EUROPEAN CULTURAL ROUTES: WHICH IS YOURS? Place Branding and Rural Development ASSIGNMENT a. y. 2019/2020

HAVE A LOOK TO THE CR WEBSITE 01 Which are the values behind each CR? Who are the actors involved in each network? How do they work? Visit the specific websites and social media READ THESE USEFUL DOCUMENTS CM/Res(2013) 67 COMPULSORY FOR THE EXAM 02 Impact of European Cultural Routes on SMEs’ innovation and competitiveness (2011) UNWTO Global Report on Cultural Routes and Itineraries (2015) THINK ABOUT YOUR PROPOSAL FOR A CR Choose a theme 03 Explain the values Think about the network: which Countries or Regions should be involved? (at least 3) Which kind of actors (institutions, associations, firms, cultural institutes…) should be involved?

The Cultural Routes of the Council of Europe https: //www. coe. int/en/web/cultural-routes

YOUR PROPOSAL FOR A CULTURAL ROUTE Choose a theme Explain the values Think about the network: which Countries or EU Regions should be involved? (at least 3) Which kind of actors (institutions, associations, firms, cultural institutes…) should be involved?

THE THEME Choose it on the base of a resource that you think has a cultural value for more than one Country/Region in Europe. Is it suitable to represent the identity of Europe? Do local communities recognise themselves through this resource?

THE VALUES Which are the values at the base of your idea of Cultural Route? How is it linked to the European Cultural Identity? How does it promote human rights, democracy, intercultural dialogue, mutual exchange across the borders?

THE NETWORK Choose at least 3 Countries or EU Regions that should be involved Do they share the resource you identified?

ACTORS Which existent or potential institutions, associations, firms, cultural institutes…should be involved? Make some concrete examples!

PRACTICAL INFORMATION Individual presentations will take place on the 8 th of November 2019 Time for each presentation: 3 MINUTES! Let’s works! Be brave and creative!