Ethos Pathos Logos Greek Stuff Essential QuestionStandard How

Ethos, Pathos, Logos Greek Stuff

Essential Question/Standard How does appeal to an audience lead to successful or unsuccessful communication? ELAGSE 9 -10 RI 6: Determine an author’s point of view or purpose in a text and analyze how an author uses rhetoric to advance that point of view or purpose.

ETHOS, PATHOS, and LOGOS ●Ethos: Is it Ethical? ●Pathos: Does it make you feel a strong emotion? ●Logos: Does it make you use your sense of reason?

Ethos ● Ethos: Ethics ● To make the audience decide right or wrong about what is being presented to it Political issues, national beliefs, religious issues, etc… ●

Ethos "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results. " Read more at http: //examples. yourdictionary. com/examples-of-ethos-logos-andpathos. html#qgs 6 Vpm 0 Rs. VSQzf 6. 99

Pathos ● Pathos: Emotion ● To make the audience feel something about what is presented to it Children, animals, illness, memories, etc… “Tugs at your heart strings” ● ●

Pathos "If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay? " Read more at http: //examples. yourdictionary. com/examples-of-ethos-logos-andpathos. html#qgs 6 Vpm 0 Rs. VSQzf 6. 99

Logos ● Logos: Logic ● To make the audience think about what is presented to it Statistics, facts, authorities, etc… Very straightforward, and not “fluff”. It has a very scientific, factual approach. ● ●

Logos "The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas. " Read more at http: //examples. yourdictionary. com/examples-of-ethos-logos-and-

Can some advertisements have more than one appeal? ● ● Yes! The more appeals used in an ad the more likely the consumer is to connect with it. For the case of this lesson or power point, pick the MOST emphasized appeal used in each ad to write onto your sheet.

Objective: ● As you view each advertisement that comes up on the screen, decide if it’s appealing to your sense of ethos, pathos, or logos.

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Purpose Why identify these various methods of persuasion?