Ethos Pathos Logos Appeals used to persuade and

Ethos, Pathos, Logos Appeals used to persuade and argue

Aristotle’s modes of persuasion Aristotle’s "ingredients for persuasion" – otherwise known as "appeals" – are known by the names of ethos, pathos, and logos. They are all means of persuading others to take a particular point of view.

Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. A speaker's ethos extends to and is shaped by the overall moral character and history of the speaker. Basically, a speaker’s credibility is determined by what people think about him or her prior to even presenting the argument. “Listen, I’m a teacher, and I know the best way to present this material to kids. ”

Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. The ultimate goal is to get the audience to form an emotional connection with the speaker or for the speaker provoke the audience to have an emotional reaction to given statements. “Bro, if you don’t study and pass your next test, you will not walk for graduation. ”

Logos is an appeal to logic, and is a way of persuading an audience by reason. Basically, the idea is to provide sensible explanations that the audience can easily identify and comprehend. "You don’t need to jump off a bridge to know that it’s a bad idea. Why then would you need to try drugs to know if they’re damaging? That’s plain nonsense. "

Ethos, Mac vs. PC Ads https: //www. youtube. com /watch? v=x. MCYV_N 2 y-A

Pathos, ASPCA Ad https: //www. youtube. com/watc h? v=IO 9 d 2 Pp. P 7 t. Q

Logos, OXICLEAN Ad (Billy Mays) https: //www. youtube. com/watch? v =ZTp. Xh 33 Mbeg

Ethos, Pathos & Logos, Simple Plan (don’t drink and drive) https: //www. youtube. com/watc h? v=ZQ 7 oqmik. ZDQ

Assignment, Part 1 Directions: With a partner, for each statement, “E” for Ethos, “P” for Pathos, or “L” for Logos. **Make sure to include an explanation to support your answer for each statement.

"The veterinarian says that an Australian shepherd will be the perfect match for our active lifestyle. “ "It’s a matter of common sense that people deserve to be treated equally. The Constitution calls it ‘self-evident. ’ Why, then, should I have been denied a seat because of my disability? "

"If his years as a Marine taught him anything, it’s that caution is the best policy in this sort of situation. ” "You should consider another route. I heard that street is far more dangerous and ominous at night than during the daytime. "

"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results. ” "More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss. "

"You’ll make the right decision because you have something that not many people do: you have heart. ” "Better men than us have fought and died to preserve this great nation. Now is our turn to return the favor. For God and country, gentlemen!"

"My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor. ” "Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut. "

"After years of this type of disrespect from your boss, countless hours wasted, birthdays missed… it’s time that you took a stand. ” "The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas. "

Assignment, Part 2 On your own, come up with two examples for each appeal: ethos, pathos, logos. Next, come up with a reason to support your example. **This is your exit ticket for the day.