ETHOS LOGOS PATHOS RHETORICAL DEVICES RHETORICAL DEVICES Rhetoric

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ETHOS, LOGOS, PATHOS RHETORICAL DEVICES

ETHOS, LOGOS, PATHOS RHETORICAL DEVICES

RHETORICAL DEVICES • Rhetoric: Effective or persuasive speaking or writing, especially the use of

RHETORICAL DEVICES • Rhetoric: Effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques. • Aristotle is credited with creating the three main devices of rhetoric: ØEthos ØLogos ØPathos

RHETORICAL DEVICES • A good argument is not as much about what is being

RHETORICAL DEVICES • A good argument is not as much about what is being said, but more about what the argument does. • For a good persuasive argument, it is necessary to use all three of these rhetorical devices. • They are used to appeal to the audience in three distinct ways.

ETHOS • Ethos is appeal based on credibility or on the character of the

ETHOS • Ethos is appeal based on credibility or on the character of the speaker. • This can be done by: o The speaker being a prominent member in the field o The speaker being supported by a reliable source • Examples: o A Doctor backing up medical facts presented

LOGOS • Logos is appeal based on logic or reason • Normally used as

LOGOS • Logos is appeal based on logic or reason • Normally used as facts or figures that back up the speaker’s claim or thesis • Examples: o 85% of students who use this book pass the test

PATHOS • Pathos is appeal based on emotion • This can be achieved by:

PATHOS • Pathos is appeal based on emotion • This can be achieved by: o Adding moving music or images to a commercial o Manipulating insecurities o Nostalgia • Examples: o Relive your childhood with this cereal

ADS • http: //www. youtube. com/watch? v=l. YBLA 5 c. DHu 8&list=PLm. Yby. FF

ADS • http: //www. youtube. com/watch? v=l. YBLA 5 c. DHu 8&list=PLm. Yby. FF 23 Qm. Oflp. Vo. Q 2 EGM 3 Pd. XVDV 8 Yh 1 • Which rhetoric device is this commercial using? • What strategies are being used to accomplish this? • Is it effective?

ADS • https: //www. youtube. com/watch? v=9 gsp. Elv 1 yvc • Which rhetoric

ADS • https: //www. youtube. com/watch? v=9 gsp. Elv 1 yvc • Which rhetoric device is this commercial using? • What strategies are being used to accomplish this? • Is it effective?

ADS • https: //www. youtube. com/watch? v=Wz. Q 6 a 2 UKl. GM&list=PLVdn. Xqcq.

ADS • https: //www. youtube. com/watch? v=Wz. Q 6 a 2 UKl. GM&list=PLVdn. Xqcq. N 1 ZZq 8 p. Tb. If 1 M PWYa 2 wwg. Wj. Ei&index=2 • Which rhetoric device is this commercial using? • What strategies are being used to accomplish this? • Is it effective?