Ethos Logos Pathos English language arts Grade 10

Ethos, Logos, Pathos English language arts Grade 10

Essential Question What techniques do speakers and writers use to persuade their audience?

Learning Objective Students will be able to evaluate commercials and infomercials for rhetorical devices and persuasive techniques. (Optional) Students will be able to create their own commercials using rhetorical devices and persuasive techniques.

Commercials What do you notice about the persuasive techniques used in these commercials? Write down one thing on each sticky note. We will watch THREE commercials.

Commercials What do you notice about the persuasive techniques used in these commercials? Write down one thing on each sticky note. We will watch THREE commercials.

Commercials What do you notice about the persuasive techniques used in these commercials? Write down one thing on each sticky note. We will watch THREE commercials.

What did you notice? After grouping similar ideas on the board: • What similarities and differences do you notice in responses? • Was Commercial 1 effective in terms of persuasion? Why or why not? Which audiences would be persuaded? Was Commercial 2 effective in terms of persuasion? Why or why not? Which audiences would be persuaded? Was Commercial 3 effective in terms of persuasion? Why or why not? Which audiences would be persuaded? •

Magnetic Statements 1. Walk around to each statement. 2. Choose the statement that most attracts you and stand by it. 3. Discuss with your group why you chose that statement and why it is important. 4. Choose a representative to share out your choice and reasoning with the class.

Instructional Video and Note Catcher

Magnetic Statements 1. Walk around to each statement. 2. Choose a DIFFERENT statement that most attracts you and stand by it. 3. Discuss with your group why you chose this new statement and if/why/how your ideas changed. Focus on the concept of ethos, logos, and pathos. 4. Choose a representative to share out your choice and reasoning with the class.

Bacon Bowl Commercial As you watch the infomercial, write down your answers: • What persuasive techniques do you notice? • What appeals did you notice?

Persuasive Techniques and Appeals Testimonials and Case Studies A testimonial is a review from a happy customer who voluntarily promotes a company’s product. A case study is written by the company itself to promote what it can do for a customer.

Persuasive Techniques and Appeals Magnified Problem The company describes how bad the problem can get for the customer before laying out how their product can help.

Persuasive Techniques and Appeals Repetition Repeating or reframing the key message

Persuasive Techniques and Appeals Scarcity Limiting the number of items to sell or the amount of time the item is available, or both

Persuasive Techniques and Appeals Call to Action Telling your audience what to do (like calling a number, making a donation, acting NOW)

• Which infomercial persuasive techniques do you notice?

Infomercial Creation In your group: 1. Create an item you’d like to sell. 2. Write a script--ensure each group member plays a role. Script should contain persuasive techniques and appeals. 3. Create a visual design for your product. 4. Create a name for your product. 5. Practice your infomercial. 6. Present your infomercial to the class.

Infomercial Presentations As groups present, focus your feedback on the following: • Use of ethos, logos, pathos • Use of persuasive techniques: � � � Testimonials Case studies Magnified problem Repetition Scarcity Call to Action Would YOU buy this product? Why or why not?

Reflection What is the purpose of a persuasive essay? How can you use the appeals (ethos, logos, pathos) in a persuasive essay? Which persuasive techniques could be effective in a persuasive essay? Why? (testimonials, case studies, magnified problem, repetition, scarcity, call to action)