Ethiopia Protection of Basic Services Social Accountability Program

Ethiopia Protection of Basic Services Social Accountability Program (ESAP 2) Communication Day June 18, 2015

What is Documentation? • Information or a record or the capturing of some event or thing so that the information will not be lost. • Documents are provided on paper, or online, or on digital or analog media.

…Continued • What should be documented? • Why is it useful to document your achievements? • Who do you want to share it with ?

. . . Continued • How is it done? What is interesting to share? (Human interest stories, testimonies of beneficiaries, quotations(feeling, opinion), concrete results, figures, facts, details etc) • What methods and channels should be used? Audio, Video, Pictures, Stories/Text TV, Radio, Printouts/Newspaper, Website, Social media -flicker, youtube, facebook, soundcloud, twitter…

Communication Plan Defines: • What should be communicated? • What is the purpose? • Who is the audience? • What is the communication method?

Sample Communication Plan Objective: Disseminate SA Results to Scale-up SA MESSAGE Purpose AUDIENCE Method CHANNEL Time Budget Monitoring /Evaluation Basic Service improved through SA People’s lives (including vulnerable groups) have changed SP, SR and SAIPs played a key role General: To Scale-up SA Service receivers Service providers Partners Donors Gov’t officials General public -Pictures -Audio -Video -Print materials Newsletter, case stories, one-pagers -Calendar with SA message -Press release -Press conference -Opinion article(OP-ed) Online -Share the info on website and social media (Facebook, Flicker, youtube, soundcloud -Distribute printouts -Delivery to partners/donors government office - Media (news, feature, interview, sponsorship, buying airtime etc) July August -No of hits, visits, likes comments etc. -No. of copies/subscribers -Media coverage/Media placement Specific: To raise awareness of citizens on their entitlement to basic public service and hold service providers accountable thereby improving the quality of public basic services To inform the public how SA can Media help change the lives of people with simple changes To enable SR, SP and SAIPs collaborate for the success of SA without fear of anyone being attacked. To create an environment where CSOs are recognized as important actors To make donors keep funding ESAP 2 xxxxx. USD

ESAP 2 Communication Method Documentation and Communications Award • SAC Heroes • MSCS • PV

ESAP 2 Communication Channels • Website • Social media-facebook, youtube, flicker, twitter, soundcloud • Newsletter • Calendar • Booklet (case stories) • One pagers: One pagers • Theater • Media

Want to win? Get bonus points… • • • FTA Collaborate with FTA for dissemination Local media Get the hero, story produced in local media Media interview Get an interview (e. g. for SAC hero) on radio/TV/newspaper or printed media Social media Share on your website or in social media Own reports, publication Share on reports and publications of your organization.

Group work • Do it… • Prepare two copies of your communication plan. One for MA one for your reference (to evaluate and adjust) • Identify the 3 results • Identify the appropriate methods to document these results

Thank you!