Ethics Theory and Business Practice 3 2 Kantian
Ethics Theory and Business Practice 3. 2 Kantian Theory – Part Two Identifying Duty: the Categorical Imperative
aims • to explain three formulas that Kant suggested we might use to identify our duty • to explain why Kant thought we have a duty to develop ethical sentiments
how do we go about identifying our duty? the categorical imperative
categorical imperatives • an imperative: an authoritative command that tells us what we ought to do • a categorical imperative: an authoritative command that reason tells us we ought to do • and since it is what reason says we should do, we should do regardless of what sentiment may tell us to do
three formulas of the categorical imperative (i. e. three ways of working out what is our duty): 1. the formula of universal law 2. the formula of the end in itself 3. the formula of universal acceptability
1. the formula of universal law ‘Act only on that maxim through which you can at the same time will that it should become a universal law. ’ (Kant, 1948/1785: 84/52) • to will something to happen = to want that thing to happen • a maxim = a principle upon which a person acts
in other words • only act on a principle (a maxim) if you can rationally want (will) everybody else to act on the same principle
putting the formula of universal law in to practice ask yourself five questions: • Question 1: what am I trying to achieve by my action? • Question 2: what is the maxim upon which I am acting? • Question 3: what would universal adoption of my maxim consist of? • Question 4: what would be the eventual result of universal adoption of my maxim? • Question 5: how would this result affect my success in achieving what I am trying to achieve?
theory in practice the formula of universal law and movie piracy
2. the formula of the end in itself ‘Act in such a way that you always treat humanity, whether in your own person or in the person of any other, never simply as a means, but always at the same time as an end. ’ (Kant 1948/1785: 91/66– 7)
means and ends to treat someone as a means to an end is to value that person only insofar as they help you to achieve some further end that you happen to value i. e. to use that person to treat someone as an end is to treat them as having value in their own right i. e. to respect the dignity that person merits as a rational, free being
is the formula of the end in itself realistic in business? • don’t businesses ‘use’ all their stakeholders as a means to the end of making profit? • but Kant does not preclude treating people as a means to en end • only treating them simply as a means to an end • i. e. businesses can use people as long as they also treat them as an end in their own right
theory in practice suppliers: simply a means to an end; or an end in themselves?
3. the formula of universal acceptability • when we act we should imagine ourselves making a universal law that all others are subject to • we should only subject people to laws that they are happy to be subjected to • therefore, we should only act on laws that we believe all others would be happy to be subjected to
→ the New York Times test ‘in general, if you don’t want to read about it in The New York Times, you shouldn’t be doing it’ (Trevino and Nelson, 2004: 99)
theory in practice would UK water companies have wanted everyone to know what they were doing?
perfect duties and imperfect duties • a perfect duty is a duty to which, under any circumstances, one is bound • an imperfect duty is a duty that we should fulfil wherever practically feasible, but not necessarily all the time
the application of reason • we can work out our perfect duty using reason – by applying the categorical imperative • we can also work out our imperfect duty using reason …
an example of imperfect duty • I sometimes have a need of other people’s kindness • therefore, it is reasonable for me to want people to be kind to one another • therefore, it is reasonable for me to be kind to other people • therefore, I have an imperfect duty to be kind wherever can www. youtube. com/watch? v=Ydy 1 Hi. Z-Vio
an ethical act is one that is performed out of a reason-based sense of duty we identify perfect duty using the categorical imperative 1. the formula of universal law 2. The formula of the end in itself we also have an imperfect duty to develop sentiments such as kindness and benevolence 3. The formula of universal acceptability
key points • the three formulas of the categorical imperative can help us to work out what is our reason-based duty • we also have an imperfect duty to develop and express sentiments that we may need others to express towards us
references Kant, I. (1948/1785) ‘Groundwork to the Metaphysic of Morals’, H. J. Paton (trans. and ed. ), The Moral Law: Kant’s Groundwork to the Metaphysic of Morals. London: Hutchinson. pp. 51– 123. Trevino, L. K. and Nelson, K. A. (2004) Managing Business Ethics: Straight Talk About How To Do It Right (3 rd edn). Hoboken, NJ: Wiley.
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