Ethics and Professionalism in Content Management ATS DOTS

Ethics and Professionalism in Content Management ATS, DOTS AND COMS

Anticipation Guide 1. Facebook is a website. 2. Facebook is content-driven. 3. Weblogs are published written works. 4. Weblogs should be censored. 5. The first important consideration in writing content is the target audience.

6. Content writing means writing with the most flowery descriptive forms. 7. To find a web site address, you must first know the universal resource locator. 8. Responsible use of a web page is sticking to the Digital Media Standards. 9. Hide your sources. 10. Spamming and phishing are good web practices.

Creating Content

Why are you here? 1. you were tapped by your principal to help out in understanding domains yourself don’t have any idea; or 2. you were finally jogged by reality that our educational culture is moving into a more modernized way of dealing with information

Reasons for Joining the Electronic Bandwagon Why Webbies?

� Promote organizations – Build trust – that is, if you do it right… A well-developed website can convey trust and credibility, making people support you.

• Promote events Increase awareness for the event. Show dates, programs, and driving directions –a few features that will be greatly appreciated by target audience.

• Promote ideas – Campaigns are all over the web. It can be a powerful way to promote ideas, and build a following of like-minded people. Or you can just write online journals (“blogs”) to ventilate some of your thoughts and concerns.

� Save costs By integrating systems and automating, extranets can be used to connect with suppliers and contractors. Downloadable documents on a website rather than mailing them out cuts costs, too.

� Build communities- A website, especially with a forum or bulletin board, can be a great help in building an online community through its empowering character and 24/7 availability.

� Reach the Regional and the National Level (even International Exposure) Whatever niche market you may service, a website will expand your possibilities of promoting organizations or service – wherever in the world may be.

� Communicate With Your Target Audiences In Their Own Language/Culture

� Educate Online education can be very effective. Provisions for workshops, or complete courses, may be considered as a course offering online too.

� Enhance organization’s effectiveness A website can be a great PR tool. Post Press Releases on it, or articles, or a complete Press Kit – with pictures, sound files, bios, and more!

Your Job: Create the Best Browsing Experience

Consistency and Readability � The importance of maintaining consistency is significant in increasing user-friendliness. Consistency allows content to be found easily and affords the reader a certain level of comfort in finding the page at a glance.

How a Page Looks The General Page Minute List

Web Page Staples � Logo � Images, Multimedia � Content Management System � Downloadable Files � Security Features

Remember Why You Were Surfed

� They are looking for information. � The content that you create is the most important information on your website. � It is not a one-click shop. � Accessibility of information.

The Formatting and Language Rules Basic Language Use

Abbreviations and Acronyms You may use abbreviations that are common in Standard English. For example, site names (e. g. , Sta. Cruz), or names of cities (use postal abbreviations, e. g. "MNL" for Manila). Avoid using non-standard abbreviations. � Acronyms for facilities are not acceptable on first mentions. They may be used on subsequent mentions. For example: "The College of, Arts, Social Sciences and Humanities (CASSH) is the largest college at UPH. CASSH oversees. . . " �

Dates and Times � The proper format is "a. m. " and "p. m. ", not capitalized and with periods. Days of the week and months of the year should be spelled out.

Numbers � In keeping with AP style, numbers lower than 10 should be spelled out. All two-digit or greater numbers should be presented numerically.

Headlines � Headlines should be up style, e. g. UCR Revamps Website. � Headlines should be compelling, simple and straightforward. � Headline tags should not be used to increase the size of the text in a page. � Do not fall into the trap of trying to be clever.

Publication Titles � Titles of publications should be italicized. This is different than the print standard. For example: The Maltese Falcon by Dashiell Hammett The Supremes' Greatest Hits by Michael G. Trachtman Gone With the Wind

Content � Important content should be at the beginning of a page. Don't fill up a page with useless filler. Inform the reader quickly what they need to know. � Keep it simple! The median reading level for Filipinos is at the 7. 8 th grade � No obscenities and expletives.

Documents and Attachments � Avoid using PDF's as a method for putting up content. � Avoid using Microsoft Word documents online as they are not secure. � Use HTML, which creates a smoother browsing experience. It is easier for the reader and doesn't force them to open Adobe reader

Graphics � Graphics that detract from the content of the page are not recommended. � Copy and art should complement each other, not compete for the viewer's eye.

Links � Your links should be descriptive. � Avoid "Click Here“ � Links should not pop-up new windows Pages should open in the same window/tab.

Readability � Bulleted lists enhance the experience of the reader �Make content easy to scan. �Make the reader feel like they are doing less work. �Bring important information to the forefront. �Make your page more aesthetically pleasing. � Use shorter sentences; break up paragraphs, and bulleted lists.

Traps to Avoid

� Poorly organized content � Overuse of photos, videos or graphics that distract from your message. � Too many links to sites outside your site. � Blurry, out of focus or low resolution photos. � Identifying individuals in the text by their last name, rather than their full name. � Overuse of honorifics such as doctor or professor

More Basics

�Have a useful, search-engine- friendly title for each page. �Include your e-mail address on your Web page or Web site. �If you create a Web site of more than 5 to 7 pages, add a site map. �Make the important information prominent. �Include a copyright notice, usually in this form: © 2008 My. Co Inc.

The Writing Guidelines

Summary List � DO think about your target audience � DON’T forget the basics � DO think before you create � DON’T “borrow” without asking � DO use links to outside sites � DON’T abuse graphics and multimedia

� Keep to your 50 KB page size �Resize photos and convert them to JPEG format. �Use simple icons and banners in GIF format. �Combine small graphics into one physical graphic that includes the white space �Limit the graphics on any one page; add pages if you need to display more graphics. �Provide text alternatives to meaningful graphics. �Use thumbnail icons to give access to larger images

� DO test your pages � DON’T break netiquette rules �Avoid spamming, flaming, or posting potentially offensive material without a warning � DO ask for feedback � DON’T let your site get stale

Where I Got These Stuff References

www. u-cwebs. com/50 -reasons-why-youneed-a-website. php � www. cms. ucr. edu/writing-dos-anddonts/html � http: //www. stratecomm. com/faqs/compone nts � www. ncc. gov. ph/files/PDS. pdf � Smith, Bud E. , Creating Web Pages For Dummies, 9 th Edition �

Jai Guru Deva Leah Novenario-Bautista